News

Conrado Briceño -- "Communication is fundamental to achieve an adequate level of information for students and their families".

Conrado Briceño, CEO of IMF Academic Institution, talks with Lorena Saura, PROA consultant, y details in this new video of PROA the positioning of the institution in the current higher education landscape. He also highlights the student profile that companies are looking for and the important role of digitalisation and communication for the future of the education sector. 

This video may be reproduced provided that PROA is credited as the original source.

Post-pandemic thinking

Always on the fence about world order, Henry Kissinger is quite clear: a completely different world will emerge from the current surreal atmosphere of Covid-19. As the former Secretary of State explained in the Wall Street Journal, the end of the pandemic will bring about an inevitable adjustment of...

Álvaro Bordas -- "Without emotion, there is no real communication".

Álvaro Bordas is an expert in Communication and Institutional Relations, focused on the food sector. He was Director of Communication and IR at Danone for ten years (2007-2017) and Director of Communication and Head of the President's Office at Pascual. Previously, he worked in leading companies such as Alcampo, Rayet and Holcim.....

Isabel Terroso -- "The way we dress reflects how we live in society".

Isabel Terroso, founder of Balel, details in this new PROA video the origins of her millinery, explaining how her passion and creative vocation arose. She also explains Balel's philosophy and what her hats are like.

...

Is there hope for hope?

I never thought that the context in which I would write about boards of directors in Spain would be so critical, unexpected, sad, and with such an uncertain future. Therefore, what I am going to give here is my opinion, since I humbly admit that I feel incapable of anticipating...

Rocío Ledesma del Fresno -- Financial Awareness: use your brain to make good decisions

Paul McLean's triune brain suggests that our brain has three major information-processing......

José Antonio Rodríguez Piedrabuena -- Sugars and fats threaten our gut flora at Christmas

In these times of celebrations, toasts and copious meals, it is important not to forget the importance of the intestinal flora for the overall health of our organism. Even for emotional well-being, memory and the immune system, the state of the microbiota is key, which is why it is so important to take into account the...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.