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Conrado Briceño -- "Communication is fundamental to achieve an adequate level of information for students and their families".

Conrado Briceño, CEO of IMF Academic Institution, talks with Lorena Saura, PROA consultant, y details in this new video of PROA the positioning of the institution in the current higher education landscape. He also highlights the student profile that companies are looking for and the important role of digitalisation and communication for the future of the education sector. 

This video may be reproduced provided that PROA is credited as the original source.

Post-pandemic thinking

Always on the fence about world order, Henry Kissinger is quite clear: a completely different world will emerge from the current surreal atmosphere of Covid-19. As the former Secretary of State explained in the Wall Street Journal, the end of the pandemic will bring about an inevitable adjustment of...

Pablo de Villota -- Chronicle of the presentation of the book biography of Emilio de Villota

Last week we had the honour of presenting the biography of Emilio de Villota, a work of Alfredo Filippone and published by Motorpress Iberica. It is a book that, beyond narrating the adventures of a Spaniard trying to make a space in the then inaccessible world of Formula 1 at...

Red lines

The reconstruction phase will soon begin, in which we have to be on site to avoid the damage that can occur to one of the social systems that, although perfectible, works best in our country: the pension system. There is no doubt that Spanish and European bodies are preparing documents...

Gema Aznar -- Communication is the key for everything

Gema Aznar, CEO of Mary Kay Spain, participates in a new video by PROA Comunicación in which she highlights the importance of communication ....

The Oscars Awards 2020

Is confusing that the 92nd edition of the Oscars Awards was historic. Confusing because it takes place one year after the rise of the 'Green Book', and because critics and public had dictated consensus in pointing 2019 as one of the best years for American films of the last decade....

Spanish Media Still Lacking in Transparency

Spanish media groups are still not aware of the risks that affect their credibility and editorial independence today. This is the main conclusion of the report "Front Page: Report on Transparency and Good Governance on the Credibility and Independence of Media Groups", prepared by the Commitment and Transparency Foundation. Moreover,...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.