News

The Oscars Awards 2020

Is confusing that the 92nd edition of the Oscars Awards was historic. Confusing because it takes place one year after the rise of the 'Green Book', and because critics and public had dictated consensus in pointing 2019 as one of the best years for American films of the last decade. The Academy's commitment to an imported production produced an unexpected and revealing climax, the first act of 'Parasite' in Hollywood after Cannes.

The change required by the awards seemed to lead to streaming, the internationalization commitment made an unexpected appearance. Maybe not so unexpected if we consider the change of name in the category of Best Foreign Film to Best International Film. It is still looking for possible reasons in the configuration of the Academy. In the last five years, the number of Oscar voters has increased by 35%, with 8,469 academics voting this year compared to 6,261 in 2015.

Oscars audience evolution in the last years


Álvaro Ramos Izquierdo
Senior communications consultant and Oscars Awards fan

Dolors Marco -- When specialisation is a guarantee of security and confidence

There are areas in which one only enters if one is highly specialised in that content, or at least, one should not (financial information, for example). However, there are other subjects where one feels entitled to speak, even in public, even if they are highly sensitive topics, just for the sake of...

-- Víctor Valentín: "Now is the time to reinforce the crime of glorification".

PROA interviews Víctor Valentín, vice-president of the association Dignity and Justice and expert in anti-terrorism issues on the situation of ETA prisoners, the escape of terrorists and crimes of glorification. This VIDEO can be reproduced as long as PROA is mentioned as the source...

The companies were this

Many things will change when all this is over and COVID-19 is just another chapter in Spain's economic history. The lives of many people will have changed, certain forms of work organisation will have changed, we hope even the production model, in a shift towards a more industrialised country...

The top managers' agenda for the 2020s

Businesses around the world are entering 2020 after a decade of expansion and large-scale digital transformation, not to mention major changes and a polarised political scene. "There are many uncertainties and concerns: we expect political and economic volatility to increase, discontent to grow, and a...

The financial industry takes on the transformation of the business after COVID-19

In its second analysis of the transformation of the banking business brought about by COVID-19, the Boston Consulting Group (BCG) focuses on the impact on business profitability in a group of banks in the US and Europe, and the client's vision of the new dynamic of relationship with his entity....

Triage would have ruled them out!

One of the major causes of distress in people over 70 years of age who are confined to their homes has undoubtedly been the news that patients with coronavirus over 80 years of age would not be admitted to the ICU. In many hospitals this has been applied as it...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.