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  • Blog
  • 13 February 2020
  • 1 min. reading time

The Oscars Awards 2020

Is confusing that the 92nd edition of the Oscars Awards was historic. Confusing because it takes place one year after the rise of the 'Green Book', and because critics and public had dictated consensus in pointing 2019 as one of the best years for American films of the last decade. The Academy's commitment to an imported production produced an unexpected and revealing climax, the first act of 'Parasite' in Hollywood after Cannes.

The change required by the awards seemed to lead to streaming, the internationalization commitment made an unexpected appearance. Maybe not so unexpected if we consider the change of name in the category of Best Foreign Film to Best International Film. It is still looking for possible reasons in the configuration of the Academy. In the last five years, the number of Oscar voters has increased by 35%, with 8,469 academics voting this year compared to 6,261 in 2015.

Oscars audience evolution in the last years


Álvaro Ramos Izquierdo
Senior communications consultant and Oscars Awards fan

Venezuela in Eight Days

The Venezuelan crisis won't be solved in eight days, although Pedro Sánchez has set such a deadline for new elections to be held as he leads a weak common position of the European Union, entailing an ultimatum to convoke a legitimate electoral process or otherwise face the European recognition of...

  • Blog
  • 1 min. reading time

This is how an effective cybersecurity plan is developed

In order to have an effective cybersecurity plan, first of all one must know what assets need to be protected, whether they are tangible or intangible (buildings, computers, programs, data...). Once known, one must investigate the possible vulnerabilities in order to determine the risks. What is the purpose of the...

  • Blog
  • 2 min. reading time

Degussa, a communication success case on its fifth anniversary in Spain

Lucía Casanueva, Proa Comunicación founder partner, interviews Tomás Epeldegui, Managing Director of Degussa in Spain, lead company in Europe in the physical gold investment trade that celebrates its fifth anniversary in Spain this year. In the video, they analyze how the communication campaign developed by Proa Comunicación has impacted positively on...

  • Blog
  • 1 min. reading time

Running in Picos de Europa

Oscar Sebrango, CEO of Picos Xtreme, explains the Picos Snow running snowshoe race, which takes place in a spectacular setting in the Picos de Europa. It is the only race of its kind in the north of Spain, which makes it a very special event.

  • Blog
  • 1 min. reading time

Politics, an auction

All living beings are still here because very early on, from their unicellular stages, they had to learn to distinguish good from bad. In human beings this biological archaism is also transferred to their mind, and if education, training and other characteristics that make it human...

  • Blog
  • 4 min. reading time

Cristina García Alonso -- Communicate insurance in uncertain times

To talk about communication of the insurance sector is to speak, among other things, of studies, rankings, investments, sector events, results, appointments, CSR initiatives and products, many products. At least, these isthe information that proliferates in the specialised media on a daily basis. Although it is true that, since the...

  • Blog
  • 3 min. reading time

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