Actualidad

  • Blog
  • 13 de febrero de 2020
  • 1 min. de lectura

The Oscars Awards 2020

Is confusing that the 92nd edition of the Oscars Awards was historic. Confusing because it takes place one year after the rise of the ‘Green Book’, and because critics and public had dictated consensus in pointing 2019 as one of the best years for American films of the last decade. The Academy’s commitment to an imported production produced an unexpected and revealing climax, the first act of ‘Parasite‘ in Hollywood after Cannes.

The change required by the awards seemed to lead to streaming, the internationalization commitment made an unexpected appearance. Maybe not so unexpected if we consider the change of name in the category of Best Foreign Film to Best International Film. It is still looking for possible reasons in the configuration of the Academy. In the last five years, the number of Oscar voters has increased by 35%, with 8,469 academics voting this year compared to 6,261 in 2015.

Oscars audience evolution in the last years


Álvaro Ramos Izquierdo
Senior communications consultant and Oscars Awards fan

Is it Possible to Lead Without Lies?

These days, plastic has invaded everything in such a way that a few brave – with a lot of suffering, so it is said – presume to live without plastic. They appear on television reports working like fools not to use a single plastic wrap throughout the day. You have...

  • Blog
  • 4 min. de lectura

Ante las caídas en Bolsa provocadas por el coronavirus, lo recomendable es perseverar

Pese a la profunda crisis sanitaria provocada por el coronavirus, y su enorme impacto en los mercados financieros y en la economía, algunos expertos aconsejan mantener la calma y perseverar en la inversión en Renta Variable. Es el caso de Banco Mediolanum, que ha editado un video elaborado por sus...

  • Blog
  • 3 min. de lectura

Branded content, an efficient tool for business communication

Digitization has transformed the way companies communicate their brand and product image. It converts communication into bi-directional, allowing the company to optimize its actions to the maximum, due to the fact it has the capacity to analyze the target, resources allocated to each action, and the return obtained through different...

  • Blog
  • 3 min. de lectura

How to communicate in a VUCA environment

How do we categorize VUCA environments? They are spaces dominated by four basic characteristics: volatility, uncertainty, complexity and ambiguity. These four terms, originally from the English expression, mark the business communication activites that we have today to develop professional communication. This communicaction is sometimes surprising due the speed of its...

  • Blog
  • 2 min. de lectura

Daniel Ferrer —— «Hay muchas formas de aplicar Inteligencia Artificial a la comunicación»

Daniel Ferrer, fundador y presidente no ejecutivo de New Horizon Technologies, conversa con Antonio G. Villanueva, consultor senior de PROA, sobre los nuevos proyectos de su empresa de Inteligencia Artificial y cómo esta tecnología puede ayudar a la comunicación. Cabe la reproducción de este vídeo siempre que se mencione a...

  • Blog
  • 1 min. de lectura

El estado del malestar

Escribí aquí mismo que la sociedad y la política no cambiarían a pesar del impacto del COVID-19. Y esta teoría parece confirmarse. La sociedad no quiere mirarse de frente. Cada uno de nosotros es capaz de ver, de entender y de percibir según su entrenamiento vital, mental y emocional en...

  • Blog
  • 3 min. de lectura

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.

Linkedin X-twitter Youtube Instagram

Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.