Actualidad

Gianni Cecchin ——«Technology will be indispensable for economic recovery»

Gianni Cecchin, CEO of Verne Technology Group, has participated in a new PROA video. In the interview he has pointed out as indispensable the role of technology for the economic recovery, «although the human factor will be decisive». In this sense, he believes that teleworking is here to stay. Furthermore, he has expressed his opinion regarding the technological needs of companies and the mobility factor.

Dr. José Antonio Rodríguez Piedrabuena —— Entrevista al Dr. Remigio Vela Navarrete

Entrevistado por el Dr. Rodríguez Piedrabuena, el Dr. Remigio Vela Navarrete, médico, doctor y catedrático especializado en urología y transplante renal, habla sobre la posibilidad de que el adenoma de próstata pueda terminar en cáncer y los diferentes tratamientos que existen para solucionarlo. Cabe la reproducción de este vídeo siempre...

The Oscars Awards 2020

Is confusing that the 92nd edition of the Oscars Awards was historic. Confusing because it takes place one year after the rise of the ‘Green Book’, and because critics and public had dictated consensus in pointing 2019 as one of the best years for American films of the last decade....

Security and Cyber Security

Nobody nowadays understands how our homes could lack doors with locks, considering all of the kinds available, armoured and protected in many cases by an alarm that can be connected to an alarm centre; and if necessary, motion detectors and a thousand other devices that I could go on enumerating....

Informe BCG —— Head, Heart and Hands: the qualities of a leader

Boston Consulting Group (BCG) conducted in autumn 2020 a study in 4 European countries (France, Spain, United Kingdom and Germany) among 4,000 professionals, with the aim of understanding which were the most valued characteristics in current leaders. The study revealed that consideration, empathy and listening are the most appreciated qualities...

Brand purpose communication

Communications on brands purpose plays a role more important than ever in a company’s reputation. In this matter, Pilar Larrea, former Campofrío’s Communications Manager, explains the significance of this issue and what should be the company’s purpose.  Pilar Larrea’s Quotes “Having a purpose is the reason for existence for...

Emma Mateos —— «El patrocinio cultural redunda en el reconocimiento de marca»

Emma Mateos, directora de Marketing y Comunicación de SO-LA-NA Entertainment, conversa sobre la importancia del patrocinio cultural para las empresas y los espacios de generación de nuevas ideas que generan los espectáculos. Cabe la reproducción de este texto siempre que se mencione a PROA como su fuente original

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.