Gianni Cecchin --"Technology will be indispensable for economic recovery".

Lucía Casanueva, Proa Comunicación founder partner, interviews Tomás Epeldegui, Managing Director of Degussa in Spain, lead company in Europe in the physical gold investment trade that celebrates its fifth anniversary in Spain this year. In the video, they analyze how the communication campaign developed by Proa Comunicación has impacted positively on...

Workers basically want to feel that they are important to the company and that their work is evaluated and valued, i.e. they want to feel listened to. Because all animals, bacteria, most plants, we are designed as group entities. Our brains have just been configured in the family group, in the...

Manuel López Torrents is a long-standing economic journalist. After more than 25 years in the profession, he has accumulated experience in media such as El Economista, El Boletín, Onda Cero, El Confidencial, Negocio, Vozpópuli, La Política on Line and now, Estrategias de Inversión. He was the promoter of the event Spain Investors...

Alexander the Great made a direct attack on the Persian leader, who fled in panic and his army dispersed, fragmented. Hernán Cortés with only five horsemen charged at Aztec Cihuacóatl, knocked him down with one thrust and the army dispersed. Tito, the marshal, went on to another life and Yugoslavia fragmented; Saddam...

At the time of this writing, we find ourselves immersed in the hardest moments of the pandemic generated by the COVID-19. The Government has just decreed the closure of industrial activity until April 9 and the state of alarm implemented at least until April 11. This is an unprecedented scenario...

Branding? Brand image? Relevance? A respected brand has to be something more than a logo, a few colours, a catchy name, an attractive and memorable slogan, etc. In order for a brand to grow from something so simple - and therefore so weak - it needs a process that transforms...