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Gianni Cecchin --"Technology will be indispensable for economic recovery".

Gianni Cecchin, CEO of Verne Technology Grouphas participated in a new PROA video. In the interview he has pointed out as indispensable the role of technology for the economic recovery, "although the human factor will be decisive". In this sense, he believes that teleworking is here to stay. Furthermore, he has expressed his opinion regarding the technological needs of companies and the mobility factor.

"The State's Job is to Avoid Historical Deformations for Political Purposes".

The former Minister of Education, Culture, and Sport, José Ignacio Wert, presented his book The Education in Spain, a Pending Subject in Proa Comunicación's videos celebrating its tenth anniversary. "The state's job is to avoid historical deformations for political purposes," he said forcefully when referring to the Catalan social and...

Paz Martín: "Whenever there is a crisis, women's rights slow down".

In this interview with PROA Comunicación, Paz Martín, president of BPW Madrid, analyses the position of women in the business world. She admits that "the values, principles and discourse that motivated the creation of BPW, the most influential women's lobby in the world, in...

Social inequalities have an even greater impact on well-being than economic inequalities.

Boston Consulting Group's SEDA Sustainable Economic Development Assessment report highlights the importance of considering factors beyond GDP to get a more complete picture of government performance. Madrid, 28 August 2019. The high levels of social inequalities, as reflected in the differences...

"Media companies have to facilitate dialogue".

Casimiro García Abadillo, director of El Independiente, discusses the current situation of journalism and the journalistic profession, and reviews the evolution of the press as a mechanism of power. He also offers his views on the paywall as the future of the digital press and the future of...

PROA Communication 10 Years : Is ageing a new disease?

Dr Ángel Durántez, an expert in Sports Medicine and Age Management, explains in detail what this medical speciality consists of, and also clarifies whether ageing can be considered a disease. "We have to take care of ourselves as much as if we were going to live our whole lives", he says .....

Degussa, a communication success case on its fifth anniversary in Spain

Lucía Casanueva, Proa Comunicación founder partner, interviews Tomás Epeldegui, Managing Director of Degussa in Spain, lead company in Europe in the physical gold investment trade that celebrates its fifth anniversary in Spain this year. In the video, they analyze how the communication campaign developed by Proa Comunicación has impacted positively on...

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