Actualidad

Security and Cyber Security

Nobody nowadays understands how our homes could lack doors with locks, considering all of the kinds available, armoured and protected in many cases by an alarm that can be connected to an alarm centre; and if necessary, motion detectors and a thousand other devices that I could go on enumerating. Cybersecurity deals with other types of areas such as mobile phones, notebooks, laptops, computers, cars and all kinds of devices that connect to a network (Internet). With the launch in mid-September of the European Payment Directive, better known as PSD2, which requires having a “strong authentication” (which involves using two of the following three: something that the person knows, PIN, password, etc. Something that the person owns, credential, magnetic card … etc. Something that the person is, facial recognition, retina … etc.) in these types of transactions, economic ones specifically, we are forced to review what we do from our devices as safe or not.

How can we protect them? Beyond the physical protection that prevents scratches or deterioration while carrying them, but nobody carries their cellphone or laptop completely bundled up, what kind of protection are we giving these devices? As always, logical protection is an option to consider with non-obvious passwords and changing them from time to time seems simple, but it requires discipline. If we use our cellphones like computers, and sensitive data is stored on them, we have to ask ourselves if we need to increase the security levels using payment programs to protect them, antivirus, or biometric measures, which have their limitations, even if we apply them all at once.

There are facts in cybersecurity that can go unnoticed, such as having private data and files on the same computer that we connect to the internet, however, we do not know if those files are safe. Our computers can be infected with viruses and even cause us to lose the information we have saved. Does it make sense to use two computers, one with sensitive data and the other for connecting to the internet, hobbies and leisure? In the hyperconnected world we live in, how can we be sure that nobody has connected to our car’s computer, and accessed and compromised the information?

There are issues that cybersecurity is already offering solutions for, like the solutions of older times against theft, abuse and invasion on your own land such as locks and windows with bars. The topic is diverse, exciting and complex, but in the meantime it would not hurt to use common sense and some basic rules that help to safeguard the privacy of the information such as avoiding negligence when exchanging files, not connecting to an unreliable network, changing passwords more often, and ultimately being reasonably distrustful and, if possible, informing a cybersecurity expert in advance.


Manuel García Ramírez
Director at MGR Consultants IT y Security

La comunicación de litigios

Rocío Hidalgo, directora de PROA Comunicación en la Comunidad Valenciana, detalla el servicio de comunicación de litigios. Proa Comunicación actúa ante delitos económicos, vulneración de las normas de competencia o de la protección de datos, conflictos laborales o medioambientales, accidentes, derechos humanos y otro tipo de situaciones que puedan afectar...

Venezuela in Eight Days

The Venezuelan crisis won’t be solved in eight days, although Pedro Sánchez has set such a deadline for new elections to be held as he leads a weak common position of the European Union, entailing an ultimatum to convoke a legitimate electoral process or otherwise face the European recognition of...

Communication and Public Affairs

Alonso Lopez, founder of Reti España, a leading strategic communication company in Lobbying, Government Affairs and Media Relations, details the value boutique firms have to offer. Explains what Reti is for its clients. Also, he touches on the synergies between communication and public affairs. Finally, he announces the new collaboration...

Cómo afectará el coronavirus a los mercados y las economías global y española

La crisis del coronavirus está generando un impacto muy negativo tanto en la vida cotidiana de las personas como en los mercados, la economía y la política. Un reciente informe de Arcano Economic Research explica las consecuencias de esta enfermedad en estos ámbitos, y los escenarios que se pueden dar...

Technology dominates the intangible market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is discussed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corporate Excellence and attended by...

Pablo de Villota —— Monster vs. RedBull vs. Coca-Cola

Cómo comer la tostada a un rival a base de ir un paso más allá en los patrocinios. Durante décadas Coca-Cola se consolidó como la gran marca que es entre otras cosas, por su omnipresencia y creatividad en los patrocinios deportivos. Sin embargo, a mediados de la década de los...

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.

Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.