Actualidad

Communication and Public Affairs

Alonso Lopez, founder of Reti España, a leading strategic communication company in Lobbying, Government Affairs and Media Relations, details the value boutique firms have to offer. Explains what Reti is for its clients. Also, he touches on the synergies between communication and public affairs. Finally, he announces the new collaboration between Proa Comunicación and Reti.

Madrid —— cultural model that should be exported

I usually point out the importance of the conquest of Hayek’s climate of opinion, the philosophy of the non-philosophers Gramscian or Laclau’s floating signifiers in matters such as feminism, sexuality or the environment, when the Spanish center-right of the cultural battle. And I do so remembering, above all, the importance...

The artificial meat and the necessary prior publicity

I comment an article published in Expansión quoting it, and my comments without quotes. «Meat consumption has reached alarming levels.» Bullshit. Consumption has dropped, as has milk consumption. Thousands of farms were closed in Spain last year. «Livestock accounts for 14.5% of total greenhouse gas emissions and takes up two...

—— San Valentín, una oportunidad para las marcas

Cerrado el periodo de rebajas y dejando atrás las Navidades, ha comenzado la cuenta atrás para San Valentín. De nuevo, el 14 de febrero es un día para celebrar el amor que, aunque para algunos tiene un carácter comercial, se ha convertido en una oportunidad clave para las marcas para...

Presencia y estética

Cuando yo empecé a hacer coaching hace 15 años en España el problema era que nadie sabía lo que era el coaching. Por no saber no sabían ni pronunciar esta palabra anglosajona que tiene su origen en los entrenadores deportivos. Ahora el problema que me encuentro es que todo el...

Financial awareness —— applying emotional intelligence to finance

«Lack of money is not a problem. Lack of money is simply a symptom of what’s going on inside you.» T. Harv Eker It is said that money does not buy happiness, but it does buy food, housing, transportation, leisure and serves to organize future projects. Therefore, winning or losing...

José Antonio R. Piedrabuena —— Interview with Dr. Palacios, director of the Instituto Palacios Medical Center

Dr. Piedrabuena interviews Dr. Santiago Palacios, gynecologist and specialist in Menopause and Women’s Health, director of the Instituto Palacios Medical Center, on the importance of caring for women’s health in all its stages. Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source.

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.