Actualidad

Digital Communication Director Moderates a Debate about Technology and Inclusion

Last Friday, the Director of Digital Communication at Proa Comunicación, Bárbara Yuse, moderated a roundtable on technology and inclusion at the VI International WomanLiderTic Conference. Ana González Talaván Director of Digital Services at Microsoft also participated in the event. González Talaván presebted the case of Sandra Timón, the first deaf and blind woman that worked at her company. She also won the National Youth Award in 2019 in the Social Committment category.

González Talaván shared with Bárbara Yuste, who served as an interviewer, as the leader of a diverse and inclusive team and what it was like working with Sandra Timón everyday on her team. At the same time, she defended that any company can create a diverse team like this if it is proposed with a clear objective. But in her opinion, it is necessary that those responsible for the companies see inclusion and diversity as a business opportunity.

Cómo gestionar un patrocinio para mejorar la reputación

Pablo De Villota, Director del Área Sports & Entertainment en PROA Comunicación, explica por qué es importante un patrocinio para mejorar la reputación en la actualidad, cómo se debe desarrollar una acción de patrocinio y cuál es el rol de los embajadores en una acción de patrocinio. «El patrocinio es...

¿Por qué Netflix debe temer a Apple TV Plus?

Resulta, como mínimo, irónico que hace tan solo unas semanas diésemos por concluido el conflicto Steven Spielberg vs. Netflix y, tan solo unos días después, el director encabezase el genuino spot de la que representará su mayor competencia. Que el rostro en primerísimo primer plano de Spielberg inicie la nueva...

Proa Comunicación, Madrid SnowZone and RFEDI, organize the II National Snow Sports Awards

Proa Comunicación, in collaboration with Madrid SnowZone and RFEDI-Spainsnow, organized the II National Snow Sports Awards, held last Friday November, 16th in the only indoor snow track in Spain. This gala served, for the second consecutive year, to pay tribute to the sector and its members: runners of today and...

Spain’s reconstruction, with Ana Pastor

Ana Pastor, vice president of the Congress of Deputies and spokesperson for the PP in the Commission for Reconstruction, inaugurated the first post-COVID PROA Observatory on Thursday, July 23, with a talk on the activity and results of the aforementioned commission, whose documents were submitted to a vote the day...

Retos del patrocinio deportivo ante la transformación digital

El patrocinio, como el resto de herramientas del Marketing-Mix, se enfrenta también a unos poderosos retos ante la transformación digital en la que estamos inmersos. Por los grandes cambios que estamos viviendo en cuanto a la forma de comunicar e informarse de los eventos deportivos, el patrocinio quizá esté ante...

The GSS Group entrusts Proa Comunicación to reinforce its communication strategy

The GSS Group, a Spanish multinational leader in customer services, has entrusted Proa Comunicación to strengthen its communication strategy in Spain and Latin America. Since its founding in 1986, the GSS Group has worked with large companies and public institutions in the Spanish and Spanish-speaking markets. Currently, in addition to...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.