La formación en liderazgo

Leoncio Areal, patron-secretary of the Alicia Koplowitz Foundation, and Dr. María Concepción Guisasola, scientific coordinator of the Foundation, presented the Foundation´s XIII Scientific Conference during a press conference held at the headquarters of PROA Comunicación. The conference will be held on 25 and 26 October at the Ilustre Colegio Oficial...

«The audit of media coverage and audience is required by advertisers, and quality content must be paid for,» acknowledged Manuel Sala, general manager of Información y Control de Publicaciones S.A. (OJD), at the PROA Comunicación Observatory, held at Degussa’s headquarters. «This is something that is already working in other countries,»...

“Las crisis afectan a todas las empresas, no solo a las mal gestionadas”, advirtió Yago de la Cierva, profesor de Comunicación Corporativa y Gestión de Crisis en IESE Business School, durante su intervención en el Observatorio Proa, celebrado en la sede de Degussa. El profesor De la Cierva disertó sobre...

The President of Red Eléctrica de España and former Minister of Public Administration, Jordi Sevilla, reviewed the ‘Current State of Spain’ at the Proa Comunicación Observatory held on Tuesday, February 5 at the Deusto Business School. «In Spain, the idea of ​​public interest has been lost,» he lamented. This concern...

El formato «story» que han popularizado plataformas como Instagram, aunque previamente lo hiciera Snapchat, se ha trasladado a otras redes como Twitter y LinkedIn. Nuestra responsable del Área Digital, Bárbara Yuste, analiza por qué todas las redes sociales se decantan por el contenido efímero en un artículo publicado en Verne....

Top Comunicación has recognized the marketing communications campaign of the 2nd National Winter Sports Awards, carried out by Proa Comunicación, as one of the best of the year. Marked in the category of Culture and Entertainment, the campaign was developed during the months of September, October and November of 2018,...