TO POSITION THE BRAND AS A HIGH-QUALITY CONSISTENT, INDEPENDENT AND ACTIVE FUND MANAGER

Service: Financial communication
Sector: Asset Management Industry

Challenge

To manage brand communication in order to help raise the number of fund distribution agreements obtained by the fund management company.

Fidentiis Gestión SGIIC hired PROA to achieve three objectives for its communication strategy:

Solution

The strategy we developed fundamentally consisted of a financial communication service specialising in business models and investment philosophies within the asset management industry. It was divided as follows:

PROA developed an outsourced communication department based on the needs of the client and supported by high levels of expertise in the field.

Through a series of actions comprising a 12-month integrated communication plan:

Quantitative and qualitative monitoring of brand presence in the media.

Results

The client achieved its objective to dedicate itself completely to commercial operations and reached new distribution agreements with private banks, financial consultancy firms and insurance companies, among others.

The PROA team demonstrated in-depth knowledge of the financial industry in general and asset management and distribution models in particular, which is almost impossible to find in its sector. They also have an excellent relationship with both the general-interest and specialist media

Desirée Gémar, Head of Investor Relations at Fidentiis Gestión SGIIC.

The PROA team is highly professional, immediately responded to our requests and was proactive with its proposals, which inspired complete trust from us and made it an extension of our company in this area of our business

Desirée Gémar, Head of Investor Relations at Fidentiis Gestión SGIIC.