Leadership training

For another year, Lago Resort Menorca entrusts Proa Comunicación to develop its communication strategy. This hotel complex is part of the network of establishments managed by Grupo Moga, a business group with extensive experience in the hospitality hotel sector, with a presence in Valladolid, The Canaries and Menorca. Lago Resort...

When will we really emerge from the crisis? What will the Spanish economy be like when it recovers? Will employment really grow in 2014 or will it be more a statistical question than a real one? Are we heading towards a world of greater social inequality? These are some of the questions addressed by Jordi Sevilla, economist and Senior...

"Crisis communication is becoming more and more important in companies. It is a threat to relationships with a priority audience and relationships are becoming increasingly loose, any threat can break them. Ideally, crisis communication should not be seen as the last link in the chain, but as a...

Spain has what it takes to technologically transform its industry and lead the reactivation of the activity in Europe Moments like the one we are experiencing due to Covid-19 are unique and happen only once every ten years. In the future, it will be remembered/studied as one of the milestones in...

Digitalisation has transformed the way companies communicate their brand and product image. Because it makes communication bidirectional, allowing the company to optimise its actions to the maximum, as it has the capacity to analyse the target, the resources allocated to each of its products and services, and the...

There are four basic "1 hour cash advance no fax" principles that should define any crisis communication strategy: anticipation, agility, quality of information and truthfulness. Anticipation requires planning and implies the prior existence in the company of a communication plan and a crisis manual.....