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  • News
  • 15 February 2019
  • 1 min. reading time

Lago Resort Menorca Confides in Proa Comunicación Once More

For another year, Lago Resort Menorca entrusts Proa Comunicación to develop its communication strategy. This hotel complex is part of the network of establishments managed by Grupo Moga, a business group with extensive experience in the hospitality hotel sector, with a presence in Valladolid, The Canaries and Menorca.

Lago Resort Menorca is a high-quality hotel complex with different types of accommodation (Hotel Casas del Lago, Villas del Lago and Bungalows del Lago) that offer adult clients excellence, comfort and experiences in a high-end maritime environment. In what will represent a new phase of expansion, the hotel management is currently working towards the opening of Lake Suites in 2020.

In addition to accommodations with maritime and Menorcan influences in its design and decor, Lago Resort Menorca offers its guests the possibility live out experiences associated with the key advantages benefits the island has to offer.

Grupo Moga is a business group in the services sector led by a team of dynamic professionals with extensive experience, seriously committed to the mission of "satisfying our customers by constantly offering an efficient and friendly service enhanced with a quality product".

Innovative Trends in the Field of Communication

Juan de los Ángeles, founder and director of C4E, shared with the Proa Comunicación team current trends in the field of communication. During a session of inspiration, De los Ángeles underlined the importance of innovation and creativity in devising company strategy, as business become increasingly aware of what is currently...

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  • 1 min. reading time

Find me an enemy and you will win

If there are two extraordinary episodes in the scenario of fake news spread by social media bots run by communications consultancies, it is Cambridge Analytica and Birnbaum & Finkelstein. Almost everything is known about the former. That Facebook "sold" to Cambridge Analytica -for academic purposes-, detailed information on 50 million of its customers.

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  • 2 min. reading time

Manuel Conthe, protagonist of the Proa Communication Observatory

Coinciding with the opening of our new offices, located on Gran Vía 39 first floor, Proa Comunicación has resumed the celebration of the Communication Observatories in which, as you know, we address current issues with a relevant speaker. Well, the thirteenth edition of the Proa Observatory of...

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  • 2 min. reading time

Gamma Health

LAUNCH OF WISEPROTECT MASK Service Leadership and corporate positioning Healthcare Sector Responsible Lucia Casanueva, Valvanuz Serna, Álvaro Ramos, Lorena Saura Challenge Communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and highlight the characteristics that differentiate it from its direct competitors,...

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  • 1 min. reading time

Public affairs: without trust there will never be influence

Public Affairs management has become an indispensable part of every organisation's strategy. In an increasingly complex context, characterised by multiple uncertainties, dizzying exponential changes and permanent disruptions caused by technological change, organisations, whatever their vision and mission, are faced with the challenge of...

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  • 2 min. reading time

Proa Comunicación Boosts the Visibility of Entrepreneurship Among Women

A few days ago, Professional Women's Network Madrid presented its M+50 Emprende project at the Wayra accelerator headquarters. In order to achieve visibility and media coverage, the organizers hired Proa Comunicación, which was in charge of the operations related to the media and the impact of this event. The conference,...

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  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.