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José María Segovia explains the keys to good professional services and the importance of reputation.

José María Segovia, former chairman of Uría Menéndez, explained on Friday in a Proa Observatory the keys to good professional service provision, among which he highlighted the obsession for excellence and perfectionism. He also highlighted the importance of human resources management, in which, in his opinion, it is essential to combine the highest demands on people with generosity. On this point, he advocated fostering a sense of belonging to the company at all levels.

All of this, in his opinion, results in good customer service and, therefore, in something he considered to be of utmost importance, the company's reputation, a fundamental intangible to make business grow.

Communicating real estate investment is strengthening its growth.

Despite the uncertainties, the Spanish economy continues to enjoy good health. The strength of consumption, the increase in household wealth, household deleveraging, the reduction in unemployment, the rise in wages, the reduction in public debt, and the strength of exports, are all underpinning...

Barbara Yuste -- Digitisation, irreversible and without hot air

The crisis caused by COVID-19 has forced organisations to implement digitalisation processes to face a new context, in which technology has played a key role. We have witnessed what could be described as a forced advancement of the digital transformation that a large number of companies have been...

What is the difference between talking and communicating?

It is often said that the big difference between speaking and communicating is that the speaker only conveys information, while the communicator is also capable of arousing emotions in his audience. Kennedy is the best example. Emotions that move to action. This week marks the 50th anniversary of...

Ricardo Cuevas -- Recession: five key skills for communications consultancies to possess

Our account director, Ricardo Cuevas, publishes an article in Dircomfidencial to reflect on the capabilities that a communications consultancy should have to face the challenges presented by the current economic situation. At the beginning of June, the analyst firm Gartner published its annual survey of spending and budgets in the...

Luis Abad -- The locomotive of economic recovery is digitalisation

Spain has what it takes to technologically transform its industry and lead the reactivation of the activity in Europe Moments like the one we are experiencing due to Covid-19 are unique and happen only once every ten years. In the future, it will be remembered/studied as one of the milestones in...

Lucía Casanueva -- Humanising society has business impact

In an article published in CORRESPONSABLES, PROA managing partner Lucía Casanueva reflects on women's leadership and professional equality. A year ago CORRESPONSABLES published an interview with Nuria Chinchilla, professor at IESE and expert in leadership and women, in which she said: "The market is...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

José María Segovia explains the keys to good professional services and the importance of reputation.

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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