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José María Segovia explains the keys to good professional services and the importance of reputation.

José María Segovia, former chairman of Uría Menéndez, explained on Friday in a Proa Observatory the keys to good professional service provision, among which he highlighted the obsession for excellence and perfectionism. He also highlighted the importance of human resources management, in which, in his opinion, it is essential to combine the highest demands on people with generosity. On this point, he advocated fostering a sense of belonging to the company at all levels.

All of this, in his opinion, results in good customer service and, therefore, in something he considered to be of utmost importance, the company's reputation, a fundamental intangible to make business grow.

Lucía Casanueva -- The magnet effect of the Spain of the pacts'.

Lucía Casanueva, managing partner of PROA Comunicación, has published an article in the newspaper El Debate in which she argues that it is time to carry out reforms and reach agreements "that can serve to place Spain on the podium that its citizens deserve", and thus "convert our country into a...

The Alicia Koplowitz Foundation presents its 14th Jornadas Científicas (Scientific Conference) at Proa Comunicación's Headquarters

On Wednesday July 10, at the headquarters of Proa Comunicación, the Alicia Koplowitz Foundation held the press conference for its 14th Scientific Conference, which will be held on October 24 and 25 of this year at the Auditorio Castellana 33 de la Mutua Madrileña. María Concepción Guisasola, doctor of Medicine...

Spanish Communication Agencies among the Fastest Growing

Spanish communication consulting firms are the ones that have grown the most in the last five years, dominating the market over the multinationals, according to a publication by the communication news portal Dircomfidencial. The results are quite substantial, highlighting that domestic communication firms are those that have grown the most in the last...

Fidentiis Gestión entrusts Proa Comunicación to Develop its Communication Strategy

The independent asset manager Fidentiis Gestión SGIIC has entrusted Proa Comunicación to develop its communication strategy in Spain, with the aim of reinforcing its differential position as a manager specialising in active and flexible management, which achieves attractive and sustained returns in the long run, starting from its own...

A call for optimism from senior management

Valvanuz Serna Ruiz, managing partner of PROA Comunicación, has participated in an interview for the #españanosepara initiative promoted by GT Linkers. Through this initiative, the voice and optimistic messages of managers and entrepreneurs who are a reference and example are disseminated, seeking to launch a positive message in the face of the current situation....

Luis de Vega, ABC journalist: "We have not known how to recycle or adapt to the new forms of communication".

The fifth edition of the "Observatorio Proa de la Comunicación" was held on Monday 12 November. On this occasion, the guest speaker was Luis de Vega, former correspondent of the ABC newspaper in the Maghreb, special envoy to many international conflicts, with special emphasis on those occurring on the African continent, and...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

José María Segovia explains the keys to good professional services and the importance of reputation.

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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