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José María Segovia explains the keys to good professional services and the importance of reputation.

José María Segovia, former chairman of Uría Menéndez, explained on Friday in a Proa Observatory the keys to good professional service provision, among which he highlighted the obsession for excellence and perfectionism. He also highlighted the importance of human resources management, in which, in his opinion, it is essential to combine the highest demands on people with generosity. On this point, he advocated fostering a sense of belonging to the company at all levels.

All of this, in his opinion, results in good customer service and, therefore, in something he considered to be of utmost importance, the company's reputation, a fundamental intangible to make business grow.

Lucía Casanueva -- Towards a new model of leadership

Lucía Casanueva, managing partner of PROA, writes an article for El Economista on real equality between men and women. For her, this development will boost growth and the ultimate goal must be to achieve equal opportunities based on differences and, in this way, to achieve the necessary balance...

Public Speaking Course in English

Pablo Carbajosa, teacher of the Public Speaking in English course, explains the importance of communicating effectively in English. Designed for the most basic level and aimed at professionals who wish to cover the primary aspects of the art of public speaking in English, this course is based on the...

How to manage sponsorship to enhance reputation

Pablo De Villota, Director of the Sports & Entertainment Area at PROA Comunicación, explains why sponsorship is important to improve reputation nowadays, how a sponsorship action should be developed and what is the role of ambassadors in a sponsorship action. "Sponsorship is...

Proa Comunicación's Campaign for Madrid SnowZone, Recognized Among the Best of 2018

Top Comunicación has recognised the marketing communications campaign of the 2nd National Winter Sports Awards, carried out by Proa Comunicación, as one of the best of the year. Marked in the category of Culture and Entertainment, the campaign was developed during the months of September, October and November of 2018,...

Dircomfidential -- Foresight, truthfulness and prudent presentation are among the keys to communication in a criminal case.

The specialised digital media Dircomfidencial has published the reflections of Mercedes Asorey, Director of Litigation Communication at PROA, on the so-called 'newscast penalty' in media trials. For Mercedes Asorey, "proceedings tend to drag on for a long time and this period is a determining factor for the reputation of the person under investigation,...

Carmen Gómez Menor: "Communication is part of the business and it impregnates everything".

The expert in Communication and Brand Carmen Gómez Menor defended that "communication is part of the business and it impregnates everything" during her participation this Wednesday December 18 in a session on the situation and new challenges facing the profession organised by Proa Comunicación, in which she also warned that...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

José María Segovia explains the keys to good professional services and the importance of reputation.

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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