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José María Segovia explains the keys to good professional services and the importance of reputation.

José María Segovia, former chairman of Uría Menéndez, explained on Friday in a Proa Observatory the keys to good professional service provision, among which he highlighted the obsession for excellence and perfectionism. He also highlighted the importance of human resources management, in which, in his opinion, it is essential to combine the highest demands on people with generosity. On this point, he advocated fostering a sense of belonging to the company at all levels.

All of this, in his opinion, results in good customer service and, therefore, in something he considered to be of utmost importance, the company's reputation, a fundamental intangible to make business grow.

Connecting to excite audiences, the most used strategy in 2018

Now that we are halfway through January, we can take a few minutes to look back at 2018 from an advertising perspective. The past year has left us with a great legacy in terms of trends. If we understand advertising as just one more tool for the advertising industry, we...

The Alicia Koplowitz Foundation presents its 14th Jornadas Científicas (Scientific Conference) at Proa Comunicación's Headquarters

On Wednesday July 10, at the headquarters of Proa Comunicación, the Alicia Koplowitz Foundation held the press conference for its 14th Scientific Conference, which will be held on October 24 and 25 of this year at the Auditorio Castellana 33 de la Mutua Madrileña. María Concepción Guisasola, doctor of Medicine...

PROA collaborates in the organisation and promotion of the Spanish Snowshoeing Championship

Proa Comunicación supports the organization and promotion of the Spanish Snowshoeing Championship, which will take place on March 7th at Fuente Dé Cable Car in the region of Liébana within the Picos de Europa National Park. The race for the national snowshoeing title, organised by Picos Xtreme, will be an...

Communicating with a conscience

Last Thursday I attended a meeting at the University of Deusto with José Manuel Velasco, president of Dircom, the association of communication executives that brings together more than 820 professionals from the most important companies and institutions in Spain. The association, with headquarters in Madrid and a presence...

Lucía Casanueva--Listening with the eyes

We are obsessed with telling: the stories, the posts, my ideas, my opinions on every instant issue that rocks the news. Let my stuff be known. To be heard. Because I'm worth it. We tell in stereophonic and multichannel, fitting our discourse and our messages into the multiple formats that...

Current challenges in private banking and keys to effective business communication

The private banking business in Spain continues to be an attractive niche for the financial sector. According to the consultancy firm DBK, at the end of 2017 the assets under management of clients with financial assets of at least 300,000 euros amounted to 450,000 million euros. A group of almost 400,000...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

José María Segovia explains the keys to good professional services and the importance of reputation.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.