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José María Segovia explains the keys to good professional services and the importance of reputation.

José María Segovia, former chairman of Uría Menéndez, explained on Friday in a Proa Observatory the keys to good professional service provision, among which he highlighted the obsession for excellence and perfectionism. He also highlighted the importance of human resources management, in which, in his opinion, it is essential to combine the highest demands on people with generosity. On this point, he advocated fostering a sense of belonging to the company at all levels.

All of this, in his opinion, results in good customer service and, therefore, in something he considered to be of utmost importance, the company's reputation, a fundamental intangible to make business grow.

José Manuel Campa, or knowing how to communicate with data an explanation and a way out of the crisis.

The former Secretary of State for the Economy, José Manuel Campa, opened the 14th Congress of the Spanish Association of Private Equity Institutions (ASCRI) last Friday with a striking message about Spain's exit from the crisis. His speech, "Economic outlook for Spain and Europe", was not a review of the...

Lucía Casanueva -- Farewell to the invisible CEO

Proa Comunicación Participates in the Woman Forwards Awards Gala

Lucía Casanueva, founding partner at Proa Comunicación, delivered one of the Woman Forward Awards to Theresa Zabell, who was recognized for "Corporate Governance and Gender Diversity." The event, held this Monday at the Italian Embassy, was organised by the Woman Forward Foundation, an institution that works to help create value...

The four basic principles of crisis communication

There are four basic "1 hour cash advance no fax" principles that should define any crisis communication strategy: anticipation, agility, quality of information and truthfulness. Anticipation requires planning and implies the prior existence in the company of a communication plan and a crisis manual.....

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Engineering and R&D

POSITIONING AS LEADER IN THE ENGINEERING AND R&D SECTOR...

-- Lucía Casanueva and Valvanuz Serna Ruiz in the guide of Top Women in Communication

Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, have been included in the list drawn up by Top Comunicación of women who are a reference in the profession, from company communication directors to CEOs of communication agencies. Lucía Casanueva is an expert in corporate, financial and corporate communications....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

José María Segovia explains the keys to good professional services and the importance of reputation.

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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