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Building more Europe

Just half an hour ago, the Fundación Telefónica Espacio presented the association  Friends of Spain in Germany. The driving force behind this initiative is Germán Buceta and I think we are to be congratulated. This is a movement led and promoted by civil society. It seeks to increase interest and knowledge of the Spanish reality in Germany in order to strengthen the credibility of our country and our business fabric. The main means of communication and action is the web 2.0 platform to foster dialogueThe German government's role is to create content and facilitate political discussions and debate. Fernando Vallespín, Professor of Political Science and International Relations at the Autonomous University of Madrid, pointed out that "Germany will only continue to show solidarity with the countries of the South if reforms continue to be carried out and if the reforms produce results". Vallespín also stressed that "if we are celebrating Spanish-German friendship, something we took for granted, it is because something had broken down". "We have to prevent the fracture that exists between northern and southern Europe from continuing to deepen, and this fracture can only be overcome through greater and better cooperation". Íñigo Méndez de Vigo gave the closing speech, pointing out that "we are looking for stability in the Germans and setting them as an example, because the Germans are looking for coalitions to be able to carry out reforms. Germans do not focus on what separates them, but on what unites them". The Secretary of State concluded the event by saying that "the great success of the creation of Europe has been the European Union. We must recover the community spirit by giving an important role to the European Commission". Congratulations to Friends of Spain in Germany for this initiative. This is what we do Marca España very well.

Lucía Casanueva

Proa Comunicación organised the 4th Madrid SnowZone Championship for Journalists

The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa...

Proa Comunicación Boosts the Visibility of Entrepreneurship Among Women

A few days ago, Professional Women's Network Madrid presented its M+50 Emprende project at the Wayra accelerator headquarters. In order to achieve visibility and media coverage, the organizers hired Proa Comunicación, which was in charge of the operations related to the media and the impact of this event. The conference,...

Minuto de oro o minuto de la basura?, article by Pablo Carbajosa in Vozpópuli

Pablo Carbajosa, head of Effective Writing and Public Speaking at Proa Comunicación, has reflected in an article published in Vozpópuli on the electoral campaigns and the mistakes being made by the different political options. Under the headline "¿Minuto de oro o minuto de la basura", Carbajosa is categorical about the...

Juan Ramón Corpas -- Communication: an exercise in funambulism

Juan Ramón Corpas, account director and recently incorporated into the PROA team, has published an article in TOP COMUNICACIÓN about the mediating role that consultancy firms play between their clients and journalists. In it, he explains how consultancy firms should channel the interests of their clients with the aim of...

Proa Comunicación and Deusto Business School organise a leadership lunch with Olga Cuenca

Top Comunicación, the leading portal in the communication sector, has echoed the intervention of Olga Cuenca, former president of Llorente y Cuenca, in the Leadership Lunches organised by Proa Comunicación at Deusto Business School, in which she spoke about her professional career. "The secret...

The importance of managing crisis communication

"Crisis communication is becoming more and more important in companies. It is a threat to relationships with a priority audience and relationships are becoming increasingly loose, any threat can break them. Ideally, crisis communication should not be seen as the last link in the chain, but as a...

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