News

Building more Europe

Just half an hour ago, the Fundación Telefónica Espacio presented the association  Friends of Spain in Germany. The driving force behind this initiative is Germán Buceta and I think we are to be congratulated. This is a movement led and promoted by civil society. It seeks to increase interest and knowledge of the Spanish reality in Germany in order to strengthen the credibility of our country and our business fabric. The main means of communication and action is the web 2.0 platform to foster dialogueThe German government's role is to create content and facilitate political discussions and debate. Fernando Vallespín, Professor of Political Science and International Relations at the Autonomous University of Madrid, pointed out that "Germany will only continue to show solidarity with the countries of the South if reforms continue to be carried out and if the reforms produce results". Vallespín also stressed that "if we are celebrating Spanish-German friendship, something we took for granted, it is because something had broken down". "We have to prevent the fracture that exists between northern and southern Europe from continuing to deepen, and this fracture can only be overcome through greater and better cooperation". Íñigo Méndez de Vigo gave the closing speech, pointing out that "we are looking for stability in the Germans and setting them as an example, because the Germans are looking for coalitions to be able to carry out reforms. Germans do not focus on what separates them, but on what unites them". The Secretary of State concluded the event by saying that "the great success of the creation of Europe has been the European Union. We must recover the community spirit by giving an important role to the European Commission". Congratulations to Friends of Spain in Germany for this initiative. This is what we do Marca España very well.

Lucía Casanueva

José María Segovia explains the keys to good professional services and the importance of reputation.

José María Segovia, former chairman of Uría Menéndez, explained on Friday at a Proa Observatory the keys to providing good professional services, among which he highlighted the obsession for excellence and perfectionism. He also pointed out the importance of human resources management, in which, among other things,...

How to manage reputational scandals

Alberto Andreu, associate professor at the School of Economics and Business Studies at the University of Navarra, explains what reputational scandals are, what causes them and how they can be managed. "Companies have to work more organised by projects than by functions. Reputational risk occurs when...

ABC echoes the Proa Observatory of Communication

The newspaper of national circulation ABC, has published a review on the Observatory Proa of the Communication, celebrated the past Thursday and that had like speaker to Carlos Espinosa of the Monteros, High Commissioner of the Government for the Spain Brand, who exhibited the talk 'Spain today: how they see...

Rafael Villaseca, at the PROA Comunicación Observatory: "We are in the middle of a process of change".

Rafael Villaseca, former CEO of Gas Natural Fenosa and current President of the Naturgy Foundation, participated in the Proa Communication Observatory held at the Boston Consulting Group headquarters on Wednesday, April 10. Rafael Villaseca is an industrial engineer from the Polytechnic University of Catalonia and an MBA from IESE. He...

Communication and creative strategy

Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication.

...

Fidentiis Gestión entrusts Proa Comunicación to Develop its Communication Strategy

The independent asset manager Fidentiis Gestión SGIIC has entrusted Proa Comunicación to develop its communication strategy in Spain, with the aim of reinforcing its differential position as a manager specialising in active and flexible management, which achieves attractive and sustained returns in the long run, starting from its own...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.