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Fidentiis Gestión entrusts Proa Comunicación to Develop its Communication Strategy

The independent asset manager Fidentiis Gestión SGIIC has entrusted Proa Comunicación to develop its communication strategy in Spain, with the aim of of reinforcing its differential position as a manager specializing in active and flexible management, which achieves attractive and sustained returns in the long run, starting from its own signature style of management.

Fidentiis Gestión SGIIC, founded in 2006 by Ricardo Seixas, has seven investment funds, with an AUM reaching 350 million euros. Four funds are integrated into Fidentiis Tordesillas SICAV, the investment vehicle registered in Luxembourg: Iberia Long Only, Iberia Long Short Equity, Global Strategy, and European Financial Opportunities. Three funds are registered in Spain: European Megatrends FI, Tordesillas FIL, and Spanish Banking Opportunities FIL (fund closed to new investors).

The management style of Fidentiis Gestión SGIIC is based on identifying the revaluation potential of the companies within their fund portfolios through the "Fundamental Momentum" strategy. The managers identify the assets or markets with potential from the combination of two factors: attractiveness in the fundamentals, and a favourable macro environment that provides visibility to the investment thesis.

The Fidentiis Gestión SGIIC's managers' objective has a patrimonial focus, with the preservation of the capital of its co-investors as a central element, applying systematic surveillance and assesment of risk to avoid the impact of market turbulence on portfolios.

Two Proa Comunicación's communication campaigns, among the best of 2019

Two communication campaigns carried out by Proa Comunicación have been selected as the best campaigns in the ranking prepared by Top Communication corresponding to 2019. These ones are the organization of the third edition of the National Snow Sports Awards and the celebration of Madrid VAT Forum The main objective...

Proa Comunicación Prepares the first Annual Report of Lantania Group

Proa Comunicación has been responsible for the design, editing and printing of the first Annual Report of the Lantania Group of 2018. It is a 48-page document in which, apart from presenting the company and capturing the solvency of its annual accounts, they explain their philosophy and their business lines ....

Find me an enemy and you will win

If there are two extraordinary episodes in the scenario of fake news spread by social media bots run by communications consultancies, it is Cambridge Analytica and Birnbaum & Finkelstein. Almost everything is known about the former. That Facebook "sold" to Cambridge Analytica -for academic purposes-, detailed information on 50 million of its customers.

Crisis communication: immediacy, yes; accuracy, yes.

In a crisis communication case, the most important thing is transparency of information and a truthful response to the media and to society. Companies and institutions, large and small, must be prepared for a crisis. That is why it is essential to have a prepared crisis protocol....

Record Participation in Madrid SnowZone's 4th Championship for Journalists

The 4th Madrid SnowZone Championship for Journalists broke the record for number of participants with the participation of more than 50 journalists, among them Mercedes Milá. Organized by PROA Comunicación, the event brought together a total of 23 national media outlets: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar...

Digital native brands

In recent years we have seen numerous examples of digitally native vertical brands proliferating on the Internet: digital native brands that are born on the Internet, live and grow on the Internet, with a lower risk business model, easier to launch and proposals that engage with digital consumers. These are...

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