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Proa Manages the Communication for the XIV Scientific Conference of the Alicia Koplowitz Foundation

Proa Comunicación is responsible for managing the communication for the XIV Scientific Concerence of the Alicia Koplowitz Foundation that will take place on the 24 and 25 of October in Mututa Marileña's Auditorium on 33 Castellana. The presentations and round tables will be centered around the 'Impact of Social Media and Information and Communication Technologies (ICT) on the mental health of children and teens.

In this edition, as a new feature, the 1st Alicia Koplowitz Research Award will be awarded. Endowed with 3,000 euros, the award will distinguish the best scientific research work published in 2018 by young researchers, (less than 40 years old) partners of the Association of Scientists of Children and Adolescents' Mental Health - Alicia Koplowitz Foundation.

Valvanuz Serna-- Recommendations for organisations in a post-COVID world

Valvanuz Serna, Managing Partner of PROA, delves into communication in a post-COVID world and analyses, for Influyentes Cantabria, different aspects to take into account in order to "navigate" with flexibility in a context in which what works today may not work tomorrow. A year ago...

It won't be so much what the brands do as the soul they put into it when they do it

A recent Kantar survey asked more than 30,000 consumers in more than 50 countries how they expect companies to act during the coronavirus pandemic. According to the survey, 75% of respondents said that companies should not use this crisis opportunistically for business purposes, and that they...

Ontier Selects Proa Comunicación to Produce its Corporate Video

Ontier, international law firm located in fourteen countries, has trusted in Proa Comunicación to create their corporate video. In it, Proa has embodied what Ontier represents, a firm offering what every client is looking for: a legal partner for your business that will treat your problems like their own, that...

Communicating with a conscience

Last Thursday I attended a meeting at the University of Deusto with José Manuel Velasco, president of Dircom, the association of communication executives that brings together more than 820 professionals from the most important companies and institutions in Spain. The association, with headquarters in Madrid and a presence...

Dircomfidential -- Foresight, truthfulness and prudent presentation are among the keys to communication in a criminal case.

The specialised digital media Dircomfidencial has published the reflections of Mercedes Asorey, Director of Litigation Communication at PROA, on the so-called 'newscast penalty' in media trials. For Mercedes Asorey, "proceedings tend to drag on for a long time and this period is a determining factor for the reputation of the person under investigation,...

Pablo de Villota writes in El Confidencial about the return of tobacco companies to Formula 1.

The director of the Sports & Entertainment Area of Proa Comunicación, Pablo de Villota, writes an article in El Confidencial about how and why tobacco companies have returned to Formula 1. De Villota explains how tobacco brands are taking advantage of certain loopholes in the law to sneak into the Formula 1...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.