Crisis communication management in the coronavirus context

Despite the uncertainties, the Spanish economy continues to enjoy good health. The strength of consumption, the increase in household wealth, household deleveraging, the reduction in unemployment, the rise in wages, the reduction in public debt, and the strength of exports, are all underpinning...

"The audit of media coverage and audience is required by advertisers, and quality content must be paid for," acknowledged Manuel Sala, general manager of Información y Control de Publicaciones S.A. (OJD), at the PROA Comunicación Observatory, held at Degussa's headquarters. "This is something that is already working in other countries,"...

The presidential elections are filled with uncertainty following the first results. PROA analyses the context and how the victory of the Republican or Democrat will affect the future of Spain. DOWNLOAD

The "story" format popularised by platforms such as Instagram, although Snapchat did it previously, has been transferred to other networks such as Twitter and LinkedIn. Our Digital Area Manager, Bárbara Yuste, analyses why all social networks are opting for ephemeral content in an article published in Verne.....

Proa Comunicación supports the organization and promotion of the Spanish Snowshoeing Championship, which will take place on March 7th at Fuente Dé Cable Car in the region of Liébana within the Picos de Europa National Park. The race for the national snowshoeing title, organised by Picos Xtreme, will be an...

For the third year in a row, Proa Comunicación helped to organise the National Snow Sports Awards. Presented by Madrid SnowZone and the RFEDI-Spainsnow, the third edition of this event took place last Friday November 15 in Madrid's newly renovated indoor skiing area. Athletes and organizations came together to award...