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Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context.

In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication strategies and actions to mitigate the effects of this situation.

José Manuel Campa, or knowing how to communicate with data an explanation and a way out of the crisis.

The former Secretary of State for the Economy, José Manuel Campa, opened the 14th Congress of the Spanish Association of Private Equity Institutions (ASCRI) last Friday with a striking message about Spain's exit from the crisis. His speech, "Economic outlook for Spain and Europe", was not a review of the...

Digital Communication Director Moderates a Debate about Technology and Inclusion

Last Friday, the Director of Digital Communication at Proa Comunicación, Bárbara Yuse, moderated a roundtable on technology and inclusion at the VI International WomanLiderTic Conference. Ana González Talaván Director of Digital Services at Microsoft also participated in the event. González Talaván presebted the case of Sandra Timón, the first deaf...

Jordi Sevilla: "In Spain the idea of public interest has been lost".

The President of Red Eléctrica de España and former Minister of Public Administration, Jordi Sevilla, reviewed the 'Current State of Spain' at the Proa Comunicación Observatory held on Tuesday, February 5 at the Deusto Business School. "In Spain, the idea of public interest has been lost," he lamented. This concern...

The Luca de Tena Foundation renews the Laboratory's portal to deepen journalism trends and education

The Luca de Tena Foundation's Journalism Lab is embarking on a new phase. After having closed several national and international agreements to share training resources and jointly promote events, efforts are now focused on the website, which has been completely redesigned and a comprehensive plan has been created for the creation of a new website....

The Wanda Metropolitano stadium, the achievement in record time of an iconic and differentiating landmark

The fact that a stadium inaugurated in September 2017 has been chosen to host the Champions League final is not only due to technological advances, the capacity in number of spectators, or the access facilities. Since 1988, when the Community of Madrid approved a new stadium for the...

The GSS Group entrusts Proa Comunicación to reinforce its communication strategy

The GSS Group, a Spanish multinational leader in customer services, has entrusted Proa Comunicación to strengthen its communication strategy in Spain and Latin America. Since its founding in 1986, the GSS Group has worked with large companies and public institutions in the Spanish and Spanish-speaking markets. Currently, in addition to...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.