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Claire Global entrusts PROA with the production of its corporate video

Claire Global, an intelligent marketplace for agri-food companies, has entrusted Proa Comunicación with the production of its corporate video. In it, Proa has highlighted a pioneering software in the sector based on artificial intelligence and machine learning. It has also shown how Claire Global responds to the need to connect, buy and sell products around the world more quickly and easily through the use of predictive technologies.

Claire Global, which is free for users to register, is a B2B tool that operates as an international broker. In addition to facilitating access to direct markets for buyers and sellers, it breaks down language barriers by serving as a sales guide. To this end, the platform acts on its own initiative, matching offers with requests made by users from all over the world in real time.

Proa Comunicación's audiovisual services unit, led by its creative director Ben Kendall, was responsible for the full conceptualisation and realisation of the project.

-- Women Presidents Organization disseminates PROA and José Antonio Zarzalejos' report on communications

The international Women Presidents Organization (WPO) echoed the presentation of the report La nueva comunicación y marketing empresarial en tiempos de postpandemia, crisis económica y guerra (The new business communication and marketing in times of post-pandemic, economic crisis and war), written by José Antonio Zarzalejos in collaboration with PROA. In addition, through its global newsletter aimed at women business leaders, the WPO has...

The Alicia Koplowitz Foundation presents its 13th Scientific Conference at the headquarters of PROA Comunicación

José Leoncio Areal, trustee-secretary of the Alicia Koplowitz Foundation, and Dr. María Concepción Guisasola, scientific coordinator of the Foundation, have presented the XIII Scientific Conference of the Foundation during a press conference held at the headquarters of PROA Comunicación. The conference will be held on the following...

-- TRESMARES CAPITAL trusts PROA for the production of its new corporate video 

The result is a 2' 30'' audiovisual film with a strong emotional impact. In the words of Ben Kendall, PROA's creative director: "The creative journey has been long, but very rewarding: in the middle of the scriptwriting process, we have seen how the whole world has changed as a result of the pandemic....

Lucía Casanueva -- Benedict XVI: an ode to coherence

Lucía Casanueva, managing partner of PROA Comunicación, reflects in this article published in El Debate on the figure of Benedict XVI and his communicative aspects. Few deaths have such a question mark in their wake as that of Joseph Ratzinger. On the last day of the year, almost through the back door, with a...

Fidentiis Gestión entrusts Proa Comunicación to develop its communication strategy

The independent asset manager Fidentiis Gestión SGIIC has entrusted Proa Comunicación with the development of its communication strategy in Spain, with the aim of reinforcing its differential positioning as an asset manager specialising in active and flexible management, which achieves attractive and sustained returns over the long term, based on a style...

Valvanuz Serna Ruiz -- Corporate Reputation, an Imperative in the Age of Transparency

Our managing partner Valvanuz Serna Ruiz discusses in Directivos y Empresas the importance of corporate reputation and why it serves as an essential shield in times of crisis. In addition, it is also a factor in attracting talent, in a context in which there are around 250,000 vacancies that are still...

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