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Claire Global entrusts PROA with the production of its corporate video

Claire Global, an intelligent marketplace for agri-food companies, has entrusted Proa Comunicación with the production of its corporate video. In it, Proa has highlighted a pioneering software in the sector based on artificial intelligence and machine learning. It has also shown how Claire Global responds to the need to connect, buy and sell products around the world more quickly and easily through the use of predictive technologies.

Claire Global, which is free for users to register, is a B2B tool that operates as an international broker. In addition to facilitating access to direct markets for buyers and sellers, it breaks down language barriers by serving as a sales guide. To this end, the platform acts on its own initiative, matching offers with requests made by users from all over the world in real time.

Proa Comunicación's audiovisual services unit, led by its creative director Ben Kendall, was responsible for the full conceptualisation and realisation of the project.

-- PROA incorporates María Segimón to its Advisory Council

PROA, a communications and reputation management consultancy, has added María Segimón de Manzanos to its Advisory Board. The lawyer has more than three decades of professional practice and will bring to PROA her experience in the world of business and government....

PROA leads communications for the first global meeting of the Spanish Women Executives Club Abroad

PROA Comunicación led the institutional communication strategy for the first global meeting of the Club de Ejecutivas Españolas en el Exterior (Spanish Women Executives Abroad Club), held on 22 December at the IE University headquarters in Madrid, to mark the presentation of the 1st Barometer of Spanish Women's Leadership Abroad. The...

PROA Comunicación analyses the challenges faced by the defence industry in a new Observatory

PROA Comunicación, in collaboration with the Spanish Atlantic Association, hosted a meeting on Thursday 29 June entitled "War and peace in the global market", which analysed the situation of the defence industry, the war in Ukraine and NATO's current position. Three leading figures...

-- ECODRY chooses PROA to develop its communication strategy

Ecodry, a brand of the Atenzza Group, manufacturers of smart fabrics based in the province of Alicante for more than 80 years, has entrusted PROA with the development of its communication strategy. With the arrival of the pandemic caused by SARS_COV 2 in 2020, Grupo Attenza decided to...

Proa Comunicación joins the APD

Proa Comunicación has become a full member of the Asociación para el Progreso de la Dirección (APD), an association whose main objective is to promote the exchange of ideas, knowledge and experiences among business executives in Spain. Away from any political approach to anything that represents...

A new reputation management model based on the expectations that really matter to stakeholders

PROA Comunicación advisor Juan Cardona presented a new corporate reputation management model at the AEMARK 2023 International Marketing Congress, held at ESIC University (Madrid). The model is the result of the work carried out by the "Intelligence & Society" Research Group at the University of...

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