News

Lucía Casanueva -- The (Good) Reputation

Our managing partner Lucia Casanueva analyses in his article published in El ConfidencialThe importance of a hugely valuable intangible asset: (good) reputation.

"The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication".

-- Activa Global Flexible SICAV entrusts PROA to manage its communication strategy

Activa Global Flexible SICAV, a collective investment institution registered with the Comisión Nacional del Mercado de Valores, has chosen PROA for the provision of specialised financial communication services, with the aim of strengthening its positioning in the Spanish market, in the segment of institutional investors, UHNWI and HNWI.....

Gonzalo Rodríguez Lombao -- Institutional relations: win-win between the administration and businesses

Our communication consultant Gonzalo Rodríguez Lombao has published in Topcomunicacion an article on institutional relations and its main role in the current public and private context, given that the different sectors are increasingly interconnected.

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José Antonio Rodríguez Piedrabuena -- Why does the brain refuse to change?

Our brains are not looking for the truth, but for everything to be coherent is what is true for them. And they become entrenched there. Once we are militating for something coherent, all the potential of our mind starts to mobilise and it will defend that coherence as the truth. It will no longer be necessary to continue expending energy,...

Innovation in corporate communication to attract talent in the renewable energy sector

Corporate communication is key to attracting the next generation of renewable energy talent. Find out how innovative strategies can make your company stand out in a competitive market and attract the best professionals in the sector ....

Proa Comunicación brings its seal of independent and personalised consulting to Levante

PROA Comunicación takes another step forward in the coverage of its services by landing in the Valencian Community with journalist Rocío Hidalgo. The consultancy firm expands its corporate and business communication offer with its characteristic personalised dedication, providing unique and expert interlocutors. From now on, in...

PROA Comunicación discusses European proposals to simplify banking regulation in a new News Dialogue

The consultancy firm has brought together businessmen and executives together with Montserrat Martínez, advisor to the Governor of the Bank of Spain, and Francisco Uría, Director General of the Spanish Institute of Banking and Finance at CUNEF University, in a meeting focused on the impact of the European agenda of regulatory review and simplification...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.