News

Lucía Casanueva -- The (Good) Reputation

Our managing partner Lucia Casanueva analyses in his article published in El ConfidencialThe importance of a hugely valuable intangible asset: (good) reputation.

"The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication".

-- PROA produces the Lantania Group's Annual Report for the second year running

For the second consecutive year, the Lantania Group has entrusted the preparation of its annual report to PROA, which has designed, edited and printed the 2019 report of the company specialising in the construction of large transport, building, water and energy infrastructures. The 2019 Annual Report consists of...

Proa Comunicación participates in the first meeting of the Alumni Club Corporate Excellence Academy

On 5 October, the First Meeting of the Corporate Excellence Academy Alumni Club was held, which was the presentation of the Alumni Club, made up of students of the professional courses taught by the Corporate Excellence Academy. The event was attended by Lucía Casanueva, the Director of the...

Experts predict that, after Trump's victory, the US's enemy will be China rather than Russia and that "it will have a serious impact on the European economy".

The results of the US elections in Europe and the rest of the world were the main topic of debate at this meeting, which was attended by leading figures from the business and economic world. PROA Comunicación, a consultancy firm specialised in designing, managing and consolidating the...

PROA Comunicación increases revenues by 36% in 2025 and consolidates the foundations for a new phase of growth and diversification.

The consultancy firm forecasts annual revenue growth of 25%-30% until 2028, which will double its turnover in three years. Thanks to a loyal portfolio of clients, the work developed during 2025 and the increased influence PROA Comunicación has in the public debate, the company will be able to...

Proa Comunicación attends the XXVI edition of the FEDEPE Awards Ceremony

The Spanish Federation of Women Managers, Executives, Professionals and Businesswomen (Fedepe) presented this Wednesday the awards to all its winners at the XXVI edition of the Fedepe Awards, which distinguish the work of women in the sphere of the economy, society and culture, and of...

Proa Comunicación signs strategic agreement with Vae Solis Europe to offer public affairs services in Brussels

Interview with Paul d'Amécourt and Oliver Benoist, representatives of Vae Solis Europe: What are the specialities of Vae Solis Europe? The Vae Solis Europe team specialises in European Public Affairs. We are based in the capital of the EU and at the heart of the process...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Lucía Casanueva -- The (Good) Reputation

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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