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Lucía Casanueva -- The (Good) Reputation

Our managing partner Lucia Casanueva analyses in his article published in El ConfidencialThe importance of a hugely valuable intangible asset: (good) reputation.

"The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication".

Successful attendance at the Vanity Fair breakfast with Begoña Villacís

Proa Comunicación organised the Vanity Fair breakfast briefing with Begoña Villacís, spokesperson for Ciudadanos in the Madrid City Council, on Tuesday 13 November. The event, which took place at the Hotel Santo Mauro in Madrid, brought together numerous media and guests from different social and economic spheres of the city...

Indosuez Wealth Management entrusts Proa Comunicación with its communications strategy in Spain

Indosuez Wealth Management, Crédit Agricole's global wealth management brand, has chosen Proa Comunicación to develop its communication plan in Spain, following its strategy of expanding visibility and commercial content.

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Valvanuz Serna Ruiz - The challenge for managers in business association communication

In the complex world of representing the interests of the productive fabric, the confederations, associations and employers' associations play a fundamental role in the representation and defence of the general and common interests of the business community in society, before the public administration, professional organisations and public and private institutions....

Yago de la Cierva -- "Crises are the moments when true leadership is seen".

The risks that threaten companies are becoming larger and more complex. Companies operate in volatile environments and the geopolitical context does not give the economy any respite, as shown by the conflicts in Ukraine and the Middle East. With the aim of shedding light on the management of these risks, the...

Borja Sémper participates in PROA Comunicación's 'Diálogos de Actualidad'.

Borja Sémper, campaign spokesman and deputy secretary for Culture and Open Society of the Partido Popular, took part last Monday in a new edition of PROA Comunicación's "Diálogos de Actualidad", where the economic and political keys of the next legislature were analysed, as well as the evolution of the current political...

-- PROA produces the Lantania Group's Annual Report for the second year running

For the second consecutive year, the Lantania Group has entrusted the preparation of its annual report to PROA, which has designed, edited and printed the 2019 report of the company specialising in the construction of large transport, building, water and energy infrastructures. The 2019 Annual Report consists of...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.