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Lucía Casanueva -- The (Good) Reputation

Our managing partner Lucia Casanueva analyses in his article published in El ConfidencialThe importance of a hugely valuable intangible asset: (good) reputation.

"The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication".

Elections in Extremadura. Shift to the right in the first stage of the new electoral cycle

The elections in Extremadura are the first stage of the new electoral cycle that will culminate in Moncloa, with a deadline of summer 2027 to complete the wave of regional, local and general elections that are to come. The result of this first contest confirms the shift to the right reflected in the...

Degussa entrusts Proa Comunicación to develop its communication strategy in Spain

Degussa Metales Preciosos S.L., the Spanish subsidiary of the German company Degussa Goldhandel, a reference company in Europe in the trade of Investment Gold, has entrusted Proa Comunicación with the development of its communication strategy in Spain. Degussa Metales Preciosos was founded in 2010 although its origins date back to the...

Proa Comunicación collaborates in the organisation of the II Madrid SnowZone Championship for journalists.

Madrid SnowZone, one of the largest indoor snow slopes in the world and the only one in Spain, held last Sunday 2nd April, the Second Madrid SnowZone Championship for journalists, in which 63 journalists from 26 media registered, including: Informativos Telecinco, MARCA, RTVE,...

SHOW2BE entrusts PROA Comunicación with its launch strategy

SHOW2BE, a new international trade fair operator, has commissioned PROA Comunicación to design and execute its communication strategy. The consultancy firm, a benchmark in the launch and presentation of new companies, will work to enhance the public image and recognition of SHOW2BE as an innovative firm in the trade fair and congress market....

The Alicia Koplowitz Foundation awards five short research stay grants

The Alicia Koplowitz Foundation has awarded five grants for short specialisation and research stays in Psychiatry, Psychology or Child and Adolescent Neurosciences and Neuropaediatrics in its 2018 call for applications. The scholarship holders will specialise for between six and twelve months at universities and hospitals in the...

Proa Comunicación attends the Think Tank organised by BNY Mellon

Proa Comunicación has participated in the Think Tank organised by BNY Mellon in association with Funds People magazine, specialised in investment funds and private banking. This debate took place at the offices of BNY Mellon (Calle José Abascal, 45), and was attended by Lucía...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.