Lucía Casanueva -- Another pandemic sweeps the globe

Digitalisation is one of the priority axes of business strategies both now and in the coming years. This is also the case for the Spanish government, which has set digital skills targets in the 'Agenda España Digital 2025', focusing both on the digital society and on the...

PROA Communication has led the communication strategy of the XIV International Congress of the Spanish Association of Desalination and Reuse (AEDyR), held from 24 to 26 June in Santa Cruz de Tenerife. During three days, the event brought together more than 430 attendees and 120 speakers, beating the record of the last...

Proa Comunicación has been in charge of the design, editing and printing of the first Annual Report of the Lantania Group, that of 2018. It is a 48-page document in which, apart from presenting the company and the solvency of its annual accounts, it explains its philosophy and its business...

The Luca de Tena Foundation and Proa Comunicación have signed an agreement whereby the agency will support the former in its communication strategy. The agreement was signed by José María Suárez de Lezo, director of the Foundation's Journalism Laboratory, and Lucía Casanueva and Valvanuz Serna, partners of Proa Comunicación...

The Spanish Association for Standardisation, UNE, has placed its trust in PROA for the development and execution of its communication strategy. The consultancy firm will work on improving the positioning and relevance of the association. To do so, PROA will focus on two aspects: on the one hand, it will promote the relevance of the association and...

After 10 years of existence, PROA launches a new strategic repositioning and visual identity. New logo, new website and new value proposition to the market: an effective communication model. These changes elevate the company towards quality and leadership, introducing a renewed mentality towards a customer service...