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Lucía Casanueva -- "With artificial intelligence, human talent shines brighter than ever".

Our managing partner Lucia Casanueva in an interview with the agency Europa Press aspects such as the irruption of AI, social networks, disinformation and the relevance of communication for the business of organisations.

"Communication is a tool for managing intangibles to build trust in a context where scepticism towards biased information is increasingly widespread. [...] Reputational damage can have a devastating effect on a profit and loss account. [...] That's why managers who don't want to communicate are no longer acceptable. It is essential, just as it is essential to have good communication advice.

Proa Comunicación participates in the presentation of the III BCG-DEC Report on Customer Experience.

(Santiago Mozón, Partner and Managing Director of The Boston Consulting Group) Proa Comunicación participated last Tuesday 13th December in the presentation of the III DEC-BCG Report: "The continuous improvement of Customer Experience as an engine of growth for companies". The report, prepared by The Boston Consulting Group,...

Alejandra Vallejo - Nágera -- "It is a fallacy to think that life will go back to the way it was".

Alejandra Vallejo-Nágera, psychologist and writer, responds to the interview with Lucía Casanueva, managing partner of PROA, recorded in the Cerralbo Museum, located in the Argüelles neighbourhood, one of the many palaces that existed in Madrid in the last third of the 19th century. It is the only one that conserves the interior decoration of the...

Protermosolar trusts in Proa Comunicación

Protermosolar (Spanish Association for the Promotion of the Thermosolar Industry) has chosen Proa Comunicación as a strategic partner to highlight this renewable technology at a time of transformation for the energy sector. The...

Believe, Proa Comunicación congratulates IESE Business School

As IESE alumni, Believe, Proa would like to congratulate the school that inspires us to try to work for a better world every day. What makes IESE Business School unique? Our belief in the profound impact that anyone in the business world can have on the world....

-- The Luca de Tena Foundation and PROA Comunicación renew their collaboration agreement

The Luca de Tena Foundation and PROA Comunicación have renewed their collaboration agreement, consolidating their commitment to different projects that address the new needs of journalists. PROA will contribute to the development and implementation of the Foundation's communication strategies, as well as to the dissemination of the knowledge that...

Proa Comunicación attends the presentation of the study "The challenge of STEM vocations".

The lack of guidance and academic difficulty are two key factors in the fall in enrolments in technical careers, according to the conclusions of the study "The challenge in STEM vocations", presented on Tuesday 24 September in Madrid and attended by Proa Comunicación. The report, which...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Lucía Casanueva -- "With artificial intelligence, human talent shines brighter than ever".

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