News

Lucía Casanueva -- "With artificial intelligence, human talent shines brighter than ever".

Our managing partner Lucia Casanueva in an interview with the agency Europa Press aspects such as the irruption of AI, social networks, disinformation and the relevance of communication for the business of organisations.

"Communication is a tool for managing intangibles to build trust in a context where scepticism towards biased information is increasingly widespread. [...] Reputational damage can have a devastating effect on a profit and loss account. [...] That's why managers who don't want to communicate are no longer acceptable. It is essential, just as it is essential to have good communication advice.

-- SOERMAR chooses PROA to lead its communications strategy

SOERMAR (Society for the Study of Maritime Resources), a company made up of the SOERMAR Technological Centre and the SOERMAR Foundation, entities dedicated to providing technical and technological support to the Spanish maritime sector, has placed its trust in PROA for the development and execution of its communication strategy. The...

Interview with Arnaud Dupuis-Castérès, President of Vae Solis Corporate, Proa Comunicación's consulting partner in France.

We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate, a French communications consultancy and partner of Proa Comunicación, to explain how the agency works and how it tackles major challenges. What is Vae Solis Corporate? Vae Solis Corporate is a consultancy firm specialising in communication strategy and capital...

Proa Comunicación's campaign for Madrid SnowZone, selected among the best of 2018

Top Comunicación has selected the communication campaign of the II National Winter Sports Awards, carried out by Proa Comunicación, as one of the best of the year. In the Culture and Entertainment category, the campaign was developed during the months of September, October and November...

Alejandra Vallejo - Nágera -- "It is a fallacy to think that life will go back to the way it was".

Alejandra Vallejo-Nágera, psychologist and writer, responds to the interview with Lucía Casanueva, managing partner of PROA, recorded in the Cerralbo Museum, located in the Argüelles neighbourhood, one of the many palaces that existed in Madrid in the last third of the 19th century. It is the only one that conserves the interior decoration of the...

Proa Comunicacion joins the Woman Forward Foundation as a trustee

Proa Comunicación, which has been supporting different projects and initiatives of the Woman Forward Foundation, has joined as a patron of this institution that seeks to increase the participation of women in the decision-making spheres of the economic sphere, focusing on the relationship that this has with the defence...

VINCI Energies Spain chooses PROA Comunicación as its strategic communications partner

The PROA Comunicación team and the VINCI Energies Spain team work with the aim of positioning and consolidating the organisation and its brands (Omexom Spain, Actemium Spain and Axians Spain) as benchmark players in each of the sectors in which they operate, as well as increasing their presence in the...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Lucía Casanueva -- "With artificial intelligence, human talent shines brighter than ever".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.