News

Lucía Casanueva -- "With artificial intelligence, human talent shines brighter than ever".

Our managing partner Lucia Casanueva in an interview with the agency Europa Press aspects such as the irruption of AI, social networks, disinformation and the relevance of communication for the business of organisations.

"Communication is a tool for managing intangibles to build trust in a context where scepticism towards biased information is increasingly widespread. [...] Reputational damage can have a devastating effect on a profit and loss account. [...] That's why managers who don't want to communicate are no longer acceptable. It is essential, just as it is essential to have good communication advice.

-- PROA expands its management team with the incorporation of Julia Montoro

PROA, a communications and reputation management consultancy, has announced the incorporation of Julia Montoro as director. The reinforcement of its management team responds to its continued commitment to provide a strategic senior service to clients and its brand projection in the market. Julia Montoro...

Inspiring Girls incorporates Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, to its Advisory Board.

The Foundation works to increase girls' self-esteem, career ambition and job prospects through the expertise of women volunteers from all sectors This collaboration is intended to reinforce the Advisory Board's strategic vision for reputation. The Inspiring Girls Foundation,...

Proa's Director of Digital Communication, moderator of a round table on cybersecurity and robots.

Bárbara Yuste, Director of Digital Communication at Proa Comunicación, participated last Friday, 15 November, in a round table discussion on "New professional profiles" organised by the España Digital Foundation as part of the Digital Employment Forum programme, held at La Nave in Madrid. During the debate, in which...

The microgrid revolution

Microgrids are revolutionising the energy sector with their ability to manage energy locally. Effective communication is a crucial factor in overcoming the challenges in their adoption and promoting their integration in the energy sector. ....

Hands 2017 raises 17,830 euros for water resources development in Turkana, with Proa Comunicación as benefactor

The HANDS Charity Auction and Raffle, organised by the Emalaikat Foundation, was once again a resounding success after bringing together more than 450 people, including artists, designers, businessmen, entrepreneurs, managers, prestigious firms, prominent professionals and people from all over the world, on 12 December at the Madrid Club House....

The VINCI Autoroutes Foundation entrusts Proa with the communication of the 5th edition of the European Barometer of responsible driving.

The VINCI Autoroutes Foundation entrusts Proa Comunicación with the communication of the 5th edition of the European Barometer of Responsible Driving, the results of which will be presented in April. As it does every year, the foundation conducts a large survey of European drivers in 11 European Union countries in order to...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Lucía Casanueva -- "With artificial intelligence, human talent shines brighter than ever".

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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