News

Lucía Casanueva -- "With artificial intelligence, human talent shines brighter than ever".

Our managing partner Lucia Casanueva in an interview with the agency Europa Press aspects such as the irruption of AI, social networks, disinformation and the relevance of communication for the business of organisations.

"Communication is a tool for managing intangibles to build trust in a context where scepticism towards biased information is increasingly widespread. [...] Reputational damage can have a devastating effect on a profit and loss account. [...] That's why managers who don't want to communicate are no longer acceptable. It is essential, just as it is essential to have good communication advice.

Merry chooses Proa Comunicación to help it define its strategic messages.

The interior design studio Merry has chosen Proa Comunicación to help it define its strategic messages. Merry is an interior design studio created in 2006 by Alfonso Merry del Val. It specialises in hospitality, residential spaces and offices. It carries out the most conceptual and creative...

-- Cinfo, a leading Spanish company in automatic production technologies, trusts in PROA

Cinfo, a leading Spanish company in automatic production technologies, has entrusted PROA to develop its communication strategy. The start of its Tiivii project - with which it aspires to become the European leader in Automatic TV - and the hiring of 20 specialists in artificial intelligence and software development, will be the first step in the...

Interview with Juan Antonio Giner: "Quality pays, and the information industry is no exception".

International media consultant, co-founder of Innovation Media Consulting Group and author of The Golden Age of Journalism, with more than 50 years advising newspapers around the world Juan Antonio Giner is an eminent figure in international journalism. A leading consultant and co-founder of Innovation Media Consulting Group, he is the author of...

-- Cristina Marcén, appointed director of PROA's Northern Area

Cristina Marcén joins PROA as Director of the Northern Area of the firm. With more than fifteen years of experience in Strategic Communication, Institutional Relations and Corporate Branding in transformational environments with a high component of innovation, Cristina's professional career has been developed in the areas of strategic communications,...

PROA Comunicación strengthens its team with the incorporation of Luis Herrero-Tejedor as senior consultant

PROA Comunicación, communications and public affairs consultancy, announces the expansion of its team with the arrival of Luis Herrero-Tejedor as senior consultant. In this way, PROA Comunicación confirms its commitment to the incorporation of proven professionals, with the clear objective of offering its clients a consultancy service...

Tessi entrusts Proa Comunicación with the communication of its first innovation event in Madrid

Tessi Iberia has entrusted Proa Comunicación with the communication of its first event on innovation in Madrid, where it presented the technology startup accelerator Pèpites Shaker, a different model based on the transfer of innovation from companies that have just been born to those that are still in the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Lucía Casanueva -- "With artificial intelligence, human talent shines brighter than ever".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.