News

-- Cristina Marcén, appointed director of PROA's Northern Area

Cristina Marcén joins PROA as Director of the Northern Area of the firm. With more than fifteen years of experience in Strategic Communication, Institutional Relations and Corporate Branding in transformation environments with a high component of innovation, Cristina's professional career has been developed in the fields of business, public administration and the third sector. She has worked in the Communication and Institutional Relations offices of the University of Alcalá, the Ministry of Justice and the Ministry of Science and Innovation, having participated in high-level national and international projects. She has been Director of Institutional Relations for the technology company Indraas well as consultant for different companies and family businesses.

She is co-founder of the Women and Talent Association whose aim is to develop women's talents in the educational, social, cultural, sporting, artistic and professional fields.

Cristina holds a degree in Labour Sciences from the University of Alcalá, an Executive MBA from IE Business School, a Master in International Relations and Foreign Trade from the Instituto de Formación y Empleo and an Advanced Investor Relations Course from BME (Bolsas y Mercados Españoles).

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Pilar Urbano -- "Disinformation is the worst tyranny".

On the occasion of World Press Freedom Day, PROA welcomes the illustrious journalist Pilar Urbano (Valencia,1940), author of several books on the monarchy, such as La Reina muy de Cerca or El precio del Trono, and other political topics, such as 11-S: El secreto de la Casa Blanca,...

-- Óscar Veloso joins communications consultancy PROA as a director

PROA, a communications and reputation management consultancy, announces the expansion of its team with the incorporation of Óscar Veloso as account director. PROA continues to grow with senior professionals to offer a differentiated consultancy service to its clients. Óscar Veloso specialises in corporate communications and reputation management.

-- A hundred entrepreneurs attend the inauguration of PROA's new headquarters in Madrid

On Wednesday 16 November, PROA celebrated the inauguration of its new headquarters in Madrid, located at Calle Montalbán 3, in an event that brought together almost a hundred entrepreneurs and senior managers. "The change of headquarters to a historic and emblematic district of Madrid, such as...

Proa Comunicación participates in the presentation of the III BCG-DEC Report on Customer Experience.

(Santiago Mozón, Partner and Managing Director of The Boston Consulting Group) Proa Comunicación participated last Tuesday 13th December in the presentation of the III DEC-BCG Report: "The continuous improvement of Customer Experience as an engine of growth for companies". The report, prepared by The Boston Consulting Group,...

Carmen Gómez Menor: "Communication is part of the business and permeates everything".

Communication and Branding expert Carmen Gómez Menor defended that "communication is part of the business and permeates everything" during her participation on Wednesday 18 December in a session on the situation and new challenges facing the profession organised by Proa Comunicación, in which she...

Lourdes Garzón: "We women sit at the table but we have not yet decided on the menu".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its current affairs dialogues with the participation of Lourdes Garzón, director of the magazine MujerHoy and WomenNOW. Garzón offered a critical view of the current...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

-- Cristina Marcén, appointed director of PROA's Northern Area

This text may be reproduced provided that PROA is credited as the original source.

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More conversations, more ideas, more PROA.
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