News

-- Cristina Marcén, appointed director of PROA's Northern Area

Cristina Marcén joins PROA as Director of the Northern Area of the firm. With more than fifteen years of experience in Strategic Communication, Institutional Relations and Corporate Branding in transformation environments with a high component of innovation, Cristina's professional career has been developed in the fields of business, public administration and the third sector. She has worked in the Communication and Institutional Relations offices of the University of Alcalá, the Ministry of Justice and the Ministry of Science and Innovation, having participated in high-level national and international projects. She has been Director of Institutional Relations for the technology company Indraas well as consultant for different companies and family businesses.

She is co-founder of the Women and Talent Association whose aim is to develop women's talents in the educational, social, cultural, sporting, artistic and professional fields.

Cristina holds a degree in Labour Sciences from the University of Alcalá, an Executive MBA from IE Business School, a Master in International Relations and Foreign Trade from the Instituto de Formación y Empleo and an Advanced Investor Relations Course from BME (Bolsas y Mercados Españoles).

This text may be reproduced provided that PROA is credited as the original source.

Proa Comunicación participates in the Masterclass on communication organised by the London School of Economics at the Ramón Areces Foundation.

PROA Comunicación has participated in the masterclass on communication organised by the Ramón Areces Foundation in collaboration with the London School of Economics (LSE). This academic conference entitled "Global media and communication in the era of digital transformation" has been attended by Lucía Casanueva, partner of PROA Communication, who has been...

-- IMF Academic Institution trusts PROA for the development and execution of its communication strategy.

IMF Academic Institution with presence in all the lines of the educational offer places its trust in PROA for the development and execution of its communication strategy. IMF has an extensive catalogue of studies, with more than 900 programmes of Vocational Training, University Degrees, Official Master's Degrees and Advanced Courses....

Coronavirus crisis communication management

Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, detail how companies should deal with communication on the occasion of the COVID-19 pandemic. With the aim of correctly managing this crisis, which can affect the reputation of a brand or corporation, Proa Comunicación provides you with the...

PROA Comunicación analyses the challenges faced by the defence industry in a new Observatory

PROA Comunicación, in collaboration with the Spanish Atlantic Association, hosted a meeting on Thursday 29 June entitled "War and peace in the global market", which analysed the situation of the defence industry, the war in Ukraine and NATO's current position. Three leading figures...

Proa Comunicación managed the first congress on VAT to be held in Spain.

Proa Comunicación has managed the convening and communication of the first VAT congress to be held in Spain, the Madrid VAT Forum. Organised by the law firm of Fernando Matesanz, Spanish VAT Services, with the title 'The reform of the Common VAT System - Towards a new era in VAT...

PROA leads the communication of the 7th APD Executives' Conference

PROA Communication has led the communication of the 7th Congress of Executives of the Association for the Progress of Management (APD), the great annual networking event in Spain, which was held on 20 and 21 November at the Palacio de Congresos y Exposiciones de Galicia, in the city of...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

-- Cristina Marcén, appointed director of PROA's Northern Area

This text may be reproduced provided that PROA is credited as the original source.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.