News

Dialogue between industry and geopolitics

This is a defining moment for the defence and security industry. The sustained increase in defence spending by NATO member countries not only responds to an increasingly complex international situation: it opens the door to a structural transformation of the European industrial and technological model, and with it, an unprecedented opportunity for Spanish companies.

In 2025, Spain will spend more than 32 billion euros (2% of GDP) on defence and security. This figure could increase, depending on developments, even to around 3% of GDP in the coming years.

With this, Spain could invest as much as 50 billion euros each year. The need and obligation for states to invest in defence has become an imperative and a decisive factor in guaranteeing the security of their citizens.

This effort should be translated into further technological development, strategic autonomy, quality employment and industrial leadership. We have front a we the possibility of taking the initiative and leading from Spain, and with Spanish companies, this increase in defence capabilities at the European level.

Download the report carried out by the PROA Communication Strategic Analysis and Intelligence Unit on the dialogue between industry and geopolitics.

Almar Consulting chooses PROA to manage its corporate communications strategy

ALMAR CONSULTING, a leading Spanish company in architectural and engineering services specialising in project management, has placed its trust in PROA for the development and execution of its corporate communication strategy. About to celebrate its first ten years of life, ALMAR CONSULTING is specialised in advising and managing the development of...

Proa Comunicación signs strategic agreement with Vae Solis Europe to offer public affairs services in Brussels

  Interview with Paul d'Amécourt and Oliver Benoist, representatives of Vae Solis Europe: What are the specialities of Vae Solis Europe? The Vae Solis Europe team specialises in European Public Affairs. We are based in the capital of the EU and at the heart of the process...

Proa Comunicación participates in the ACEFAM conference 'Communication and reputation in family businesses'.

Last Thursday 25th May, Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, participated in a conference organised by ACEFAM, the Cantabrian Association of Family Businesses. As part of the cycle 'Entrepreneurs talking to Experts', the DeLuz Santander Restaurant hosted the conference 'Communication and reputation in the family business'....

-- Lucía Casanueva participates in the conference 'The value of collaboration'.

The managing partner of PROA, Lucía Casanueva, participated yesterday in the conference 'The value of collaboration', organised by WPO (Women Presidents Organization) and IE University. She was joined by speakers Susana Gómez, CEO of Smart Culture; Lourdes Ferrer, CEO of Percentil; Sofía Medem, CEO of Connecting Visions. In...

-- REINFORCE, an HR strategy and solutions consultancy firm, chooses PROA for its communication management.

REINFORCE ADVISORS GROUP, a firm founded in 2009 by a group of executives with recognised experience in people management, has entrusted PROA with the development of its communication strategy. The firm provides its services directly through a senior team that guarantees added-value advice and a high level of professional...

Alicia Richart: "Europe should lead the development of AI instead of regulating it".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its Current Affairs Dialogues with the participation of Alicia Richart, Managing Director of Afiniti for Spain and Portugal. Artificial intelligence presents a new...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.