Claire Globala marketplace international agri-food companies, has entrusted the development and management of its communication strategy to Proa Comunicación. Driven by a software pioneer in the sector and based on artificial intelligence and machine learningClaire Global responds to the need to connect, buy and sell products around the world more quickly and easily through the use of predictive technologies.
Claire Global, which is free for users to register, is a B2B tool that operates as an international broker. In addition to facilitating access to direct markets for buyers and sellers, it breaks down language barriers by serving as a sales guide. To this end, the platform acts on its own initiative, matching offers with requests made by users from all over the world in real time.
The marketplace is developed in Spain and the profile of the users ranges from the large players The event brings together leading companies in the food industry from around the world to understand and meet the needs of all stakeholders involved in the food buying and selling process.
More from 150 companies from 20 different countries are already part of the Claire Global community.Although it has only been operational since the beginning of the year, the first international transactions have already been carried out, thus feeding the platform with data which, through further processing, will enrich the service provided to users.
Claire Global is powered by Meat to trade and food, a trading company based in Spain that specialises in products such as beef, pork, poultry and fish, and exports mainly to Asia, Africa and EU countries. Claire Global has been developed by BigML, a leading company in the development of software based on artificial intelligence.
How does it work?
Buyers and sellers in the food sector are registered as users in the marketplacethrough an API that connects to a global database. After this connection, users are verified in real time through an automatic process.
Once the reliability of the companies has been verified, users can make purchases and sales through a product wall that is updated every five days at the most. This is intended to make transactions on the platform more dynamic.