News

Claire Global trusts in Proa Comunicación

Claire Globala marketplace international agri-food companies, has entrusted the development and management of its communication strategy to Proa Comunicación. Driven by a software pioneer in the sector and based on artificial intelligence and machine learningClaire Global responds to the need to connect, buy and sell products around the world more quickly and easily through the use of predictive technologies.

Claire Global, which is free for users to register, is a B2B tool that operates as an international broker. In addition to facilitating access to direct markets for buyers and sellers, it breaks down language barriers by serving as a sales guide. To this end, the platform acts on its own initiative, matching offers with requests made by users from all over the world in real time.

The marketplace is developed in Spain and the profile of the users ranges from the large players The event brings together leading companies in the food industry from around the world to understand and meet the needs of all stakeholders involved in the food buying and selling process.

More from 150 companies from 20 different countries are already part of the Claire Global community.Although it has only been operational since the beginning of the year, the first international transactions have already been carried out, thus feeding the platform with data which, through further processing, will enrich the service provided to users.

Claire Global is powered by Meat to trade and food, a trading company based in Spain that specialises in products such as beef, pork, poultry and fish, and exports mainly to Asia, Africa and EU countries. Claire Global has been developed by BigML, a leading company in the development of software based on artificial intelligence.

How does it work?

Buyers and sellers in the food sector are registered as users in the marketplacethrough an API that connects to a global database. After this connection, users are verified in real time through an automatic process.

Once the reliability of the companies has been verified, users can make purchases and sales through a product wall that is updated every five days at the most. This is intended to make transactions on the platform more dynamic.

Proa Comunicación will manage the communication of the ASTI Foundation.

The ASTI Foundation has entrusted Proa Comunicación with the development of its communication strategy and reputation management. This institution was created with the mission of embracing the social change of digital transformation through the development of talent and technology from an innovation model....

A new reputation management model based on the expectations that really matter to stakeholders

PROA Comunicación advisor Juan Cardona presented a new corporate reputation management model at the AEMARK 2023 International Marketing Congress, held at ESIC University (Madrid). The model is the result of the work carried out by the "Intelligence & Society" Research Group at the University of...

-- Lucía Casanueva and Valvanuz Serna Ruiz, candidates for the Top 100 Women Leaders ranking

Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, have been selected as candidates in the 9th edition of the Top 100 Women Leaders in Spain ranking, an initiative of Mujeres&Cía that seeks the most influential women in the national scene, and whose ranking will be released between March and October.

Elections in Extremadura. Shift to the right in the first stage of the new electoral cycle

The elections in Extremadura are the first stage of the new electoral cycle that will culminate in Moncloa, with a deadline of summer 2027 to complete the wave of regional, local and general elections that are to come. The result of this first contest confirms the shift to the right reflected in the...

SHOW2BE entrusts PROA Comunicación with its launch strategy

SHOW2BE, a new international trade fair operator, has commissioned PROA Comunicación to design and execute its communication strategy. The consultancy firm, a benchmark in the launch and presentation of new companies, will work to enhance the public image and recognition of SHOW2BE as an innovative firm in the trade fair and congress market....

PROA Comunicación strengthens its team with the incorporation of Luis Barreda as account director

PROA Comunicación, communication and reputation management consultancy, announces the expansion of its team with the incorporation of Luis Barreda as account director. In this way, PROA Comunicación continues its commitment to senior professionals to offer its clients a differentiating consultancy service. Luis Barreda...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.