News

Ricardo Cuevas García -- Family brand: it's personal, it's trust and it's business.

Our account manager Ricardo Cuevas García has published in Dircomfidential a forum on the peculiarities of family businesses and discusses what aspects they should consider in their communication strategies.

"The transmission of values by the owner is usually much more authentic because they tend to do it from the heart [...] but this passion alone is not enough for the brand in today's competitive environment".

Proa Comunicación organises the 3rd National Snow Sports Awards

For the third consecutive year, Proa Comunicación has collaborated in the organisation of the National Snow Sports Awards. Awarded by Madrid SnowZone and the RFEDI-Spainsnow, the third edition was held last Friday 15th November in the renovated facilities of the indoor snow resort. Sportsmen and...

Domingo Zarzo (AEDyR): "One of our biggest challenges is to fight against misinformation about desalination".

Domingo Zarzo has been president of the Spanish Association of Desalination and Reuse (AEDyR) for almost ten years, and a member of the Board of Directors of the International Desalination and Reuse Association (IDRA) since 2017, but his experience in the water treatment sector has...

PROA Comunicación to manage Madrid VAT Forum 2020

Proa Comunicación will manage the communication of the Madrid VAT Forum 2020, the second edition of this congress, which will be held in February 2020 and will address new developments and different aspects of this European tax. The event is being organised by Spanish VAT Services, a firm specialising in this tax, which is headed by Fernando Matesanz,...

--Roberto Ruiz Ballesteros joins PROA to head up the Litigation Communications Department.

PROA has incorporated the investigative and court journalist Roberto Ruiz Ballesteros to its team. The professional will be responsible for the Litigation Communication Department of the consultancy firm. With more than 20 years of experience in different media, Ruiz Ballesteros faces the task of setting up a new team of...

PROA Comunicación analyses the challenges faced by the defence industry in a new Observatory

PROA Comunicación, in collaboration with the Spanish Atlantic Association, hosted a meeting on Thursday 29 June entitled "War and peace in the global market", which analysed the situation of the defence industry, the war in Ukraine and NATO's current position. Three leading figures...

From energy transition to action

The renewable energy sector is now of unprecedented importance on the political and industrial agenda in developed countries. But while countries are making progress in diversification and energy security, the sector is not without its challenges. Price volatility, regulation in some cases, and the...

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