News

Ricardo Cuevas García -- Family brand: it's personal, it's trust and it's business.

Our account manager Ricardo Cuevas García has published in Dircomfidential a forum on the peculiarities of family businesses and discusses what aspects they should consider in their communication strategies.

"The transmission of values by the owner is usually much more authentic because they tend to do it from the heart [...] but this passion alone is not enough for the brand in today's competitive environment".

-- PROA manages the communication of the International Seminar '20 years of FIL: Democracy and Freedom'.

On the occasion of the 20th anniversary of the International Freedom Foundation (FIL), an organisation presided over by the Nobel Prize for Literature Mario Vargas Llosa, renowned representatives of Latin American and Spanish politics met on Thursday 20 October at the seat of government of the Community of Madrid, in...

Proa Comunicación prepares Lantania's first Annual Report

Proa Comunicación has been in charge of the design, editing and printing of the first Annual Report of the Lantania Group, that of 2018. It is a 48-page document in which, apart from presenting the company and the solvency of its annual accounts, it explains its philosophy and its business...

José María Lassalle: "We must think about what value we can add to our tasks that will make us irreplaceable in the face of AI".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its Current Affairs Dialogues with the participation of José María Lassalle, consultant, writer, university lecturer and former Secretary of State for Foreign Affairs...

The founding partner of PROA Comunicación, Lucía Casanueva, participates in the IV Forum on "The future of biotechnology, media and public opinion".

On 4th December, Lucía Casanueva, founding partner of Proa Comunicación participated in the fourth edition of the forum "The future of biotechnology, media and public opinion" which took place in Áliter. In her speech, Lucía Casanueva explained the growing importance of communication in the biotechnology...

-- Cinfo, a leading Spanish company in automatic production technologies, trusts in PROA

Cinfo, a leading Spanish company in automatic production technologies, has entrusted PROA to develop its communication strategy. The start of its Tiivii project - with which it aspires to become the European leader in Automatic TV - and the hiring of 20 specialists in artificial intelligence and software development, will be the first step in the...

UNESID trusts PROA Comunicación to strengthen its communication strategy.

The Unión de Empresas Siderúrgicas (UNESID) has hired PROA Comunicación to develop and execute its communication strategy. The consultancy firm, a benchmark in managing the communication of business associations, will work to improve the positioning and relevance of UNESID. To do so, PROA Comunicación will focus on two aspects: on the one hand, the...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Ricardo Cuevas García -- Family brand: it's personal, it's trust and it's business.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.