News

Ricardo Cuevas García -- Family brand: it's personal, it's trust and it's business.

Our account manager Ricardo Cuevas García has published in Dircomfidential a forum on the peculiarities of family businesses and discusses what aspects they should consider in their communication strategies.

"The transmission of values by the owner is usually much more authentic because they tend to do it from the heart [...] but this passion alone is not enough for the brand in today's competitive environment".

Valvanuz Serna Ruiz - The challenge for managers in business association communication

In the complex world of representing the interests of the productive fabric, the confederations, associations and employers' associations play a fundamental role in the representation and defence of the general and common interests of the business community in society, before the public administration, professional organisations and public and private institutions....

Howden Iberia trusts in PROA to strengthen its communication

Insurance broker Howden Iberia has hired PROA to develop and execute its communication strategy. The consultancy firm will work on improving the company's positioning and relevance. To this end, PROA will focus on two aspects: on the one hand, it will help to position the company's reputational image, and on the...

Proa Comunicación participates in the first meeting of the Alumni Club Corporate Excellence Academy

On 5 October, the First Meeting of the Corporate Excellence Academy Alumni Club was held, which was the presentation of the Alumni Club, made up of students of the professional courses taught by the Corporate Excellence Academy. The event was attended by Lucía Casanueva, the Director of the...

The Alicia Koplowitz Foundation awards five short research stay grants

The Alicia Koplowitz Foundation has awarded five grants for short specialisation and research stays in Psychiatry, Psychology or Child and Adolescent Neurosciences and Neuropaediatrics in its 2018 call for applications. The scholarship holders will specialise for between six and twelve months at universities and hospitals in the...

Proa Comunicación advises the Alicia Koplowitz Foundation on the communication of its XII Scientific Conferences

Proa Comunicación has advised the Alicia Koplowitz Foundation in the communication of its XII Scientific Conference, which brought together in Madrid on Thursday 26th and Friday 27th October "the most expert and knowledgeable professionals" on the mental health of children between 6 and 12...

UNE relies on PROA to strengthen its communication strategy

The Spanish Association for Standardisation, UNE, has placed its trust in PROA for the development and execution of its communication strategy. The consultancy firm will work on improving the positioning and relevance of the association. To do so, PROA will focus on two aspects: on the one hand, it will promote the relevance of the association and...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Ricardo Cuevas García -- Family brand: it's personal, it's trust and it's business.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.