Ricardo Cuevas García -- SORA: Limited AI, unlimited humans

On Wednesday 10th July, the headquarters of Proa Comunicación hosted the press conference in which the Alicia Koplowitz Foundation presented its 14th Scientific Conference, which this year will be held on 24th and 25th October in the Castellana 33 Auditorium of the Mutua Madrileña. María Concepción...

Top Comunicación has selected the communication campaign of the II National Winter Sports Awards, carried out by Proa Comunicación, as one of the best of the year. In the Culture and Entertainment category, the campaign was developed during the months of September, October and November...

PROA has produced and edited the commemorative video of the 250th anniversary of the School of Naval Engineering of the Polytechnic University of Madrid. In just four minutes, the recording summarises the history of the School, a national and international reference in the training of Naval Engineering professionals....

The Solintal Sailing Team, sponsored by PROA, finished third in the Spanish J80 Championship - Gestilar Trophy, held in Galicia with almost 40 sailboats competing. The Cantabrian team climbed to third place on the podium behind Juan Carlos Ameneiro's Alboroto, which finished third in the...

The so-called intermediation crisis has eroded the credibility of traditional sources of information and authority, while it has given impetus to new types of prescribers. In the worst cases, new references do not even emerge, but information is left in disarray or in the hands of metrics...

"For a company to succeed it is essential to apply the group idea, to work the collective mind of the whole team at the service of the organisation", recognised Lucía Casanueva, managing partner of PROA, during the presentation of the Women Presidents Organisation (WPO) in Galicia. Within the framework of the conference 'The impact...