News

Ricardo Cuevas García -- SORA: Limited AI, unlimited humans

Our account manager Ricardo Cuevas García has written in PRECISELY/MINENTLY the newsletter of the Master in Political and Corporate Communication MCP_UNAV about SORA and the latest developments in Generative AI. Despite its risks, managers and communication professionals should embrace its adoption with logic and respect.

-- Witailer, a company specialised in positioning services on Amazon, chooses PROA to lead its communication in Spain.

Witailer, a company specialising in consultancy services for the launch of brands on Amazon and other marketplaces, has chosen PROA to lead the communication strategy for its launch in Spain. Born in Milan in 2017, Witailer's goal is to help companies grow on Amazon and other...

Proa Comunicación produces a video on the grape harvest for Marqués del Atrio

In order to show what a grape harvest day is like and how the grapes are transported to the winery, Bodegas Marqués del Atrio has commissioned Proa Comunicación to script and produce a video, where you can see the activity that takes place around a grape harvest day.

-- PROA expands its management team with the incorporation of Julia Montoro

PROA, a communications and reputation management consultancy, has announced the incorporation of Julia Montoro as director. The reinforcement of its management team responds to its continued commitment to provide a strategic senior service to clients and its brand projection in the market. Julia Montoro...

-- PROA launches new identity

After 10 years of existence, PROA launches a new strategic repositioning and visual identity. New logo, new website and new value proposition to the market: an effective communication model. These changes elevate the company towards quality and leadership, introducing a renewed mentality towards a customer service...

UNE relies on PROA to strengthen its communication strategy

The Spanish Association for Standardisation, UNE, has placed its trust in PROA for the development and execution of its communication strategy. The consultancy firm will work on improving the positioning and relevance of the association. To do so, PROA will focus on two aspects: on the one hand, it will promote the relevance of the association and...

Álvaro Merino -- "In a high-performance team, talent must have a collective essence".

Álvaro Merino, expert in leadership, talent and team organisation. In 2016 he participated as academic director in the launch of the Real Madrid University School alongside Jorge Valdano. He is the driving force behind the company 3'59, from where he provides comprehensive solutions to business and sports organisations and accompanies sportsmen and women in...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.