The PROA Comunicación team will have the challenge of positioning the company as one of the leaders in the multi-energy sector, promoting its new business lines and the expansion of its network of service stations.
Hafesa specialises in the trading and is one of the leading fuel storage companies in southern Europe. It has a sales volume of 2,000 million litres and an annual turnover of more than 1,500 million euros.
PROA Communicationa consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as of senior executives, will be the strategic partner of HafesaThe company has embarked on a new phase with the clear objective of positioning itself as a key multi-energy operator in the Spanish market.
Hafesa specialises in the trading and is one of the leading companies in the storage of fuels and their derivatives in southern Europe. It has a sales volume of 2,000 million litres and an annual turnover of more than 1,500 million euros. It is present in the midstream y downstreamThe company's activities range from import, storage, transport, distribution and wholesale and retail marketing. It has recently obtained a licence to operate in the electricity sector, through the trading company Aletteo.
The PROA Communication team will have the challenge of positioning Hafesa as one of the leaders in the national multi-energy sector, promoting its new businesses and the expansion of its network of service stations, highlighting its commitment to sustainability and innovation, and building relationships with its main stakeholders. stakeholders based on transparency and trust.
Diego Guardamino, Managing Director of Hafesasaid that as a company "we have taken the strategic decision to become a multi-energy operator in order to respond to the growing needs of the market and our customers, diversifying our business model". Therefore, "having strategic partners such as PROA Comunicación, who accompany us in this evolution and who understand our needs, is essential, especially in the energy sector, a dynamic sector that demands more and more comprehensive and sustainable solutions every day".
For Lucía Casanueva, managing partner of PROA ComunicaciónAs Hafesa's strategic partner in matters of reputation and corporate diplomacy, it represents "a key step in our business plan, which has the clear objective of offering each of our clients an excellent, personalised and differentiating consultancy service". In this regard, Valvanuz Serna, managing partner of PROA ComunicaciónHe added that "creating public awareness and reporting on Hafesa's expansion and growth plan is a challenge that we take on with the conviction that we will be able to build, together with the company's first-class team, a narrative based on sustainability, innovation and transparency".