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Julia Montoro, director of PROA, participates in the II Women's Leadership Forum of El Economista

Julia Montorodirector of PROA Communicationparticipated as one of the speakers at the II Women's Leadership Forum organised by the newspaper The Economist. In her speech she pointed out that "the inclusion of women and the management of diversity are the Achilles heel of Spanish business culture. It is the responsibility of all of us who form part of the value chain to do our bit and put an end to this inequality".

In addition, Montoro highlighted the coexistence of professionals of different ages, genders and origins, "which generates a wealth of values, a series of visions and ideas that is unique". However, the director of PROA Comunicación warned that the process will not be quick: "Major social changes take time, and that is what we have to do, give ourselves time, insist on social policies and communicate the progress that is achieved".

This round table was moderated by Carlos Herrero, executive vice-president of WEF Iberoamerica, with the participation, in addition to Montoro, of María Enciso, director of the Cátedra de Empresa Familiar; Patricia Vázquez, director of Communication and Marketing at RIC Energy; Rocío Márquez, WEF advisor; Ana María Salazar, Former Senior Advisor at UN Women, Director of Women's Economic Empowerment Projects; and Francesc Noguera, managing director of Altamira Asset Management.

Enjoy the full video of the Forum at The Economist

PROA moves up seven places to rank 24th in the Best Communication Consultancies Ranking

Professionals and companies have recognised the strategic role of corporate communication as a driver of competitiveness and reputation in the current economic environment. The consulting firm PROA Comunicación has established itself as one of the best communication consultancies in Spain, according to the ranking compiled by El Publicista based on...

PROA Comunicación organised the 4th Madrid SnowZone Championship for journalists.

The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa...

-- Paloma Beamonte joins the PROA Advisory Council

Paloma Beamonte joins the Advisory Board of PROA, a communications and reputation management consultancy. Paloma has more than 30 years of experience in the technology sector and will collaborate with PROA, contributing her knowledge and expertise to the firm and its clients....

Almar Consulting chooses PROA to manage its corporate communications strategy

ALMAR CONSULTING, a leading Spanish company in architectural and engineering services specialising in project management, has placed its trust in PROA for the development and execution of its corporate communication strategy. About to celebrate its first ten years of life, ALMAR CONSULTING is specialised in advising and managing the development of...

Raúl Calleja (SHOW2BE) -- "What is not taught, what is not communicated, is not sold".

Raúl Calleja, Event Manager of SHOW2BE, a new trade fair operator that bases its activity on new disruptive technologies and trade fair marketing 3.0, states in this interview with PROA that communication is an intrinsic part of the trade fair proposal from the point of view of both the organiser and the participants and that it is an essential part of...

Proa Comunicación brings together more than 40 journalists thanks to the '5 Galician women in Madrid'.

Turismo de Galicia presented yesterday the wine promotion campaign 5 Gallegas in Madrid, achieving a successful participation thanks to the more than 40 accredited media in an event in which Proa Comunicación collaborated in its organization. The five Designations of Origin of Galician wine, Ribeiro, Valdeorras, Valdeorras,...

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