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Julia Montoro, director of PROA, participates in the II Women's Leadership Forum of El Economista

Julia Montorodirector of PROA Communicationparticipated as one of the speakers at the II Women's Leadership Forum organised by the newspaper The Economist. In her speech she pointed out that "the inclusion of women and the management of diversity are the Achilles heel of Spanish business culture. It is the responsibility of all of us who form part of the value chain to do our bit and put an end to this inequality".

In addition, Montoro highlighted the coexistence of professionals of different ages, genders and origins, "which generates a wealth of values, a series of visions and ideas that is unique". However, the director of PROA Comunicación warned that the process will not be quick: "Major social changes take time, and that is what we have to do, give ourselves time, insist on social policies and communicate the progress that is achieved".

This round table was moderated by Carlos Herrero, executive vice-president of WEF Iberoamerica, with the participation, in addition to Montoro, of María Enciso, director of the Cátedra de Empresa Familiar; Patricia Vázquez, director of Communication and Marketing at RIC Energy; Rocío Márquez, WEF advisor; Ana María Salazar, Former Senior Advisor at UN Women, Director of Women's Economic Empowerment Projects; and Francesc Noguera, managing director of Altamira Asset Management.

Enjoy the full video of the Forum at The Economist

Luis Barreda: The challenge of grounding communication in the aeronautical sector

The Spanish aeronautics industry is undoubtedly an example of business resilience. Especially after having been able to overcome the harsh impact of COVID-19 on the sector, while finding alternatives to continue including new lines of business in the profit and loss accounts. Let's talk about figures. The Spanish aerospace sector generates more than...

The Alicia Koplowitz Foundation presents its 13th Scientific Conference at the headquarters of PROA Comunicación

José Leoncio Areal, trustee-secretary of the Alicia Koplowitz Foundation, and Dr. María Concepción Guisasola, scientific coordinator of the Foundation, have presented the XIII Scientific Conference of the Foundation during a press conference held at the headquarters of PROA Comunicación. The conference will be held on the following...

Proa's Director of Digital Communication, moderator of a round table on cybersecurity and robots.

Bárbara Yuste, Director of Digital Communication at Proa Comunicación, participated last Friday, 15 November, in a round table discussion on "New professional profiles" organised by the España Digital Foundation as part of the Digital Employment Forum programme, held at La Nave in Madrid. During the debate, in which...

Business leadership experts warn that "we are facing a crisis of core values".

Specialists advocate for compassionate leaders against those who encourage polarisation With the title 'Leadership for the 21st century', PROA Comunicación has held a new session of its Current Affairs Dialogues with the participation of José Antonio González, Global Director of Labour Relations at Hewlett Packard; José Antonio González,...

Carmen Gómez Menor: "Communication is part of the business and permeates everything".

Communication and Branding expert Carmen Gómez Menor defended that "communication is part of the business and permeates everything" during her participation on Wednesday 18 December in a session on the situation and new challenges facing the profession organised by Proa Comunicación, in which she...

-- Gamma Health relies on PROA for the communication of the COVID-19 inactivating mask.

Gamma Health, a Spanish company of DiggiaGroup, specialised in the supply of protective and health equipment, has entrusted PROA to develop the communication and marketing strategy for its new product, GHKill-VID-WiseProtec, the first reusable mask that inactivates COVID-19. Gamma Health has secured exclusive distribution rights for the...

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