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Julia Montoro, director of PROA, participates in the II Women's Leadership Forum of El Economista

Julia Montorodirector of PROA Communicationparticipated as one of the speakers at the II Women's Leadership Forum organised by the newspaper The Economist. In her speech she pointed out that "the inclusion of women and the management of diversity are the Achilles heel of Spanish business culture. It is the responsibility of all of us who form part of the value chain to do our bit and put an end to this inequality".

In addition, Montoro highlighted the coexistence of professionals of different ages, genders and origins, "which generates a wealth of values, a series of visions and ideas that is unique". However, the director of PROA Comunicación warned that the process will not be quick: "Major social changes take time, and that is what we have to do, give ourselves time, insist on social policies and communicate the progress that is achieved".

This round table was moderated by Carlos Herrero, executive vice-president of WEF Iberoamerica, with the participation, in addition to Montoro, of María Enciso, director of the Cátedra de Empresa Familiar; Patricia Vázquez, director of Communication and Marketing at RIC Energy; Rocío Márquez, WEF advisor; Ana María Salazar, Former Senior Advisor at UN Women, Director of Women's Economic Empowerment Projects; and Francesc Noguera, managing director of Altamira Asset Management.

Enjoy the full video of the Forum at The Economist

Proa Comunicación collaborates with " In Movement ".

The In Movement: Art for Social Change Foundation, in collaboration with Ivory Press, La casa encendida and others, has organised an art exhibition and auction with works by 4 renowned contemporary Ugandan artists: Ronex Ahimbisibwe, Ismael Katerega, Edison Mugalu and Jonhmary Mukiza. The auction and exhibition will take place in...

-- Ana Heras Piedrabuena joins PROA as Human Resources Director

PROA has added Ana Heras Piedrabuena to its team, specialising in Human Resources (HR), group coaching, training and selection of senior executives. She will be responsible for managing the HR department of the consultancy firm. Heras Piedrabuena is in charge of the psychology department at the Cedel Foundation and has her own...

Organisational and media success at the Marqués del Atrio event with Palop and Juanito in Seville

Proa Comunicación has achieved great success in the organisation and media attendance of the event that Bodegas Marqués del Atrio held a few days ago in Alcalá de Guadaira (Seville), where Palop and Juanito, former players of Sevilla and Real Betis, respectively, participated to comment on the derby...

Iván Espinosa de los Monteros and Carlos Souto urge civil society to "fight against conformism as a response to political neglect".

The political crisis and the current discontent of the citizenship has been the topic that has focused the debate in this meeting in which relevant figures from the business and economic world have participated. PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of...

UNE relies on PROA to strengthen its communication strategy

The Spanish Association for Standardisation, UNE, has placed its trust in PROA for the development and execution of its communication strategy. The consultancy firm will work on improving the positioning and relevance of the association. To do so, PROA will focus on two aspects: on the one hand, it will promote the relevance of the association and...

-- TRESMARES CAPITAL trusts PROA for the production of its new corporate video 

The result is a 2' 30'' audiovisual film with a strong emotional impact. In the words of Ben Kendall, PROA's creative director: "The creative journey has been long, but very rewarding: in the middle of the scriptwriting process, we have seen how the whole world has changed as a result of the pandemic....

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