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Julia Montoro, director of PROA, participates in the II Women's Leadership Forum of El Economista

Julia Montorodirector of PROA Communicationparticipated as one of the speakers at the II Women's Leadership Forum organised by the newspaper The Economist. In her speech she pointed out that "the inclusion of women and the management of diversity are the Achilles heel of Spanish business culture. It is the responsibility of all of us who form part of the value chain to do our bit and put an end to this inequality".

In addition, Montoro highlighted the coexistence of professionals of different ages, genders and origins, "which generates a wealth of values, a series of visions and ideas that is unique". However, the director of PROA Comunicación warned that the process will not be quick: "Major social changes take time, and that is what we have to do, give ourselves time, insist on social policies and communicate the progress that is achieved".

This round table was moderated by Carlos Herrero, executive vice-president of WEF Iberoamerica, with the participation, in addition to Montoro, of María Enciso, director of the Cátedra de Empresa Familiar; Patricia Vázquez, director of Communication and Marketing at RIC Energy; Rocío Márquez, WEF advisor; Ana María Salazar, Former Senior Advisor at UN Women, Director of Women's Economic Empowerment Projects; and Francesc Noguera, managing director of Altamira Asset Management.

Enjoy the full video of the Forum at The Economist

Proa Comunicación collaborates in the organisation of the 1st National Snow Sports Awards

Proa Comunicación has collaborated in the organisation of the 1st National Snow Sports Awards, created by the RFEDI in collaboration with Madrid Snowzone. The awards gala, held on Friday 17 November, served to pay tribute to the sector and its members: riders, runners, snowboarders, snowboarders,...

-- SOERMAR chooses PROA to lead its communications strategy

SOERMAR (Society for the Study of Maritime Resources), a company made up of the SOERMAR Technological Centre and the SOERMAR Foundation, entities dedicated to providing technical and technological support to the Spanish maritime sector, has placed its trust in PROA for the development and execution of its communication strategy. The...

World Snowshoeing Championships a resounding success

The World Snowshoeing Championship has closed with a resounding success the agenda of activities scheduled in the region of Liébana between 2 and 4 March. The race for the world snowshoeing title, of which Proa Comunicación has been a partner,...

-- PROA incorporates Dolors Marco to head the new Health, Pharma and Medical Technology area.

PROA Comunicación, a consultancy firm specialising in building and managing the reputation of companies and their executives, has hired Dolors Marco to head the new Health, Pharma and Medical Technology area, a unit that was created as part of the consultancy firm's expansion and consolidation project. This incorporation has resulted in...

José María Lassalle: "We must think about what value we can add to our tasks that will make us irreplaceable in the face of AI".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its Current Affairs Dialogues with the participation of José María Lassalle, consultant, writer, university lecturer and former Secretary of State for Foreign Affairs...

-- ECODRY chooses PROA to develop its communication strategy

Ecodry, a brand of the Atenzza Group, manufacturers of smart fabrics based in the province of Alicante for more than 80 years, has entrusted PROA with the development of its communication strategy. With the arrival of the pandemic caused by SARS_COV 2 in 2020, Grupo Attenza decided to...

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