Lucía Casanueva meets with the Spanish Ambassador to the United Arab Emirates

In the aftermath of the 2008 financial crisis, which led, among other consequences, to increased regulatory intervention in the activities of banks, asset managers, intermediaries, investment services firms, insurers and other operators, the sector continues to undergo a profound transformation of its business models and its...

Pilar Trucios, co-founder of Experience Ahead and Women Angels for STEAM, talks with Lucía Casanueva, PROA's managing partner, about communication and the challenges faced by the media. This video can be reproduced as long as PROA is mentioned as its original source.

Valvanuz Serna Ruiz, managing partner of PROA, interviews Enrique Arribas, president of the Spanish Marketing Association (AMKT) and director of Marketing, Corporate and Brand of the Santander Group. Both reflect on the intangible values of the company -reputation, transparency, authenticity, among others-, the discipline of Marketing and...

Our brains are not built for us, they come from a series of conserved adaptive successes, modules, parts, systems that come from way back in evolution, which explains why we are the way we are. What's more, the structure of our brain is common to all animals that have vertebrates.....

Pilates highlights that physical health is an essential requirement for happiness. In its 10th Anniversary Videos, Proa Comunicación analyzes Pilates as a lifestyle that creates harmony between the mind and the body, elaborating as to what extent it can help improve our health and well-being.  

From infancy to old age, you should sleep between seven and eight hours, plus a nap. It is not true that older people should sleep less, but adolescents suffer from a readjustment of their circadian rhythm and become sleepy later. Sleeping less for days at a time attacks the...