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Lucía Casanueva meets with the Spanish Ambassador to the United Arab Emirates

Lucía Casanuevamanaging partner of PROA CommunicationThe Spanish Ambassador to the United Arab Emirates held a meeting with the Spanish Ambassador to the United Arab Emirates, D. Iñigo de Palacio. The meeting took place within the framework of the Global Summit of Women 2023which takes place from today in Dubai.

This is a forum for businesswomen, executives and leading figures in international politics to share leadership experiences and propose new responses to global challenges. PROA participates for the first time with Lucía Casanueva, in line with the consultancy firm's interest in broadening its vision of different markets and business models.

 

The Challenges facing Spain's Brand

Javier Martín-Domínguez, president of the International Club of the Press, analysed the challenges facing Marca España, Spain's homegrown branding megaproject, in a video commemorating the Tenth Anniversary of Proa Comunicación. In addition, he summarized the evolution of communication and how the emergence of new technologies has...

Beauty and Lifestyle Communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in the newest video from Proa Comunicación how media has evolved and the role of journalists during the eruption of these new technologies. Additionally, she explains which is her preferred channel of communication.

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Post-pandemic thinking

Always on the fence about world order, Henry Kissinger is quite clear: a completely different world will emerge from the current surreal atmosphere of Covid-19. As the former Secretary of State explained in the Wall Street Journal, the end of the pandemic will bring about an inevitable adjustment of...

The AIG - All Blacks Rugby sponsorship: the X-ray of a success story

It was recently announced that the sponsorship of AIG, a world leader in insurance, with the All Blacks, the most famous and iconic team in the world of Rugby, would not be renewed. It was a news that has caused a great impact as it is one of the most important...

José Antonio Rodríguez Piedrabuena: An anti-aging breakfast

Food is used to make billions of cells every day, to replace cells that have killed themselves because they are old or for other reasons, and to make the membranes of neurons that will use some varieties of lipids. Hence the need for healthy fats.....

Does Artificial Intelligence Kill Jobs?

AI, robotics and automation in general have for decades severely affected society in general and the labour market in particular. In the near future, labor itself and the laborer will cease to be one of the more important productive forces that they are today. The time has come to consider...

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