News

  • Analysis, Blog
  • 4 May 2023
  • 1 min. reading time

Lucía Casanueva meets with the Spanish Ambassador to the United Arab Emirates

Lucía Casanuevamanaging partner of PROA CommunicationThe Spanish Ambassador to the United Arab Emirates held a meeting with the Spanish Ambassador to the United Arab Emirates, D. Iñigo de Palacio. The meeting took place within the framework of the Global Summit of Women 2023which takes place from today in Dubai.

This is a forum for businesswomen, executives and leading figures in international politics to share leadership experiences and propose new responses to global challenges. PROA participates for the first time with Lucía Casanueva, in line with the consultancy firm's interest in broadening its vision of different markets and business models.

 

The Wanda Metropolitan Stadium: Achieving Iconic and Unique Brand Status in Record Time

The fact that this stadium, inaugurated in September 2017, was chosen to host the final of the Champions League wasn't only because of its technological advances, seating capacity, or accessibility facilities. Since the Community of Madrid approved the notion to build a new athletics stadium in 1988 at a location...

  • Blog
  • 4 min. reading time

What do customers expect from their brands in the middle of coronavirus?

February 13, 2020 was the 60th day since the first coronavirus death in Spain. I like to consider it the beginning of the crisis, since the arrival of a mortal victim turns any conflict into a crisis. Since then, so much has happened, at an accelerated speed, that it seems...

  • Blog
  • 5 min. reading time

Given the unviability of the current pension system, it is urgent to reform it and promote other alternatives such as pension funds.

Pablo Fernández, professor in the Department of Financial Management at IESE Business School, has written an interesting article on the current and future situation of the pension system in Spain. In this article, he analyses, using statistical data, the prospects of the current public pay-as-you-go system in our country, and sets out the...

  • Blog
  • 3 min. reading time

Keys to the transformation of the financial sector brought about by the coronavirus

A group of experts from the strategic consulting firm Boston Consulting Group (BCG) has prepared a report on the impact of COVID-19 on the global financial industry. An impact that these experts consider to be very profound, insofar as it will accelerate the transformation of the sector towards a scenario of best practices and...

  • Blog
  • 3 min. reading time

Do we know all the financial digitalization variables?

The financial digitalization concept refers to the complexity of the subject, on the one hand, digitalization, a technical concept, on the other hand, financial, a very important business sector in Spain. In Physics there are many analog and digital processes, in mechanics, electronics...they indicate continuous (analog) or discontinuous (digital) processes,...

  • Blog
  • 2 min. reading time

Financial awareness: the application of emotional intelligence in finance

"Lack of money is never a problem. Lack of money is simply a symptom of what is going on inside you". T. Harv Eker It is said that money does not buy happiness, but it does buy food, house, transport, leisure and serves to organize projects....

  • Blog
  • 3 min. reading time

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