News

  • Analysis, Blog
  • 4 May 2023
  • 1 min. reading time

Lucía Casanueva meets with the Spanish Ambassador to the United Arab Emirates

Lucía Casanuevamanaging partner of PROA CommunicationThe Spanish Ambassador to the United Arab Emirates held a meeting with the Spanish Ambassador to the United Arab Emirates, D. Iñigo de Palacio. The meeting took place within the framework of the Global Summit of Women 2023which takes place from today in Dubai.

This is a forum for businesswomen, executives and leading figures in international politics to share leadership experiences and propose new responses to global challenges. PROA participates for the first time with Lucía Casanueva, in line with the consultancy firm's interest in broadening its vision of different markets and business models.

 

Financial awareness -- applying emotional intelligence to finance

"Lack of money is not a problem. Lack of money is simply a symptom of what's going on inside you." T. Harv Eker It is said that money does not buy happiness, but it does buy food, housing, transportation, leisure and serves to organize future projects. Therefore, winning or losing...

  • Blog
  • 3 min. reading time

José Antonio Rodríguez Piedrabuena -- Ideology or science in brain health?

Imbalances, mental health disorders, psychiatric, emotional and behavioural disturbances are due to specific changes in the functioning of neurons and their synapses. These cerebral alterations originate when some part of the neuronal circuits is hyperactive, inactive or unable to communicate with other parts of the brain.....

  • Blog
  • 4 min. reading time

--The Vargas Llosa Chair begins a new phase with a meeting for culture in freedom

This first annual conference of the new cycle will bring together representatives from the world of culture, education, politics, economics, journalism and civil society on 15 October in San Lorenzo de El Escorial The Vargas Llosa Chair begins a new stage, promoted by the Fundación Vargas Llosa, which is being held in...

  • Blog
  • 2 min. reading time

Marcos de Quinto -- "The important thing in communication is to be different".

Marcos de Quinto, former vice-president of The Coca Cola Company and former deputy for Citizens, participates in a new video by PROA in which he reflects on what Spanish companies should do in the face of this crisis and what his experience has been in relation to his political career.....

  • Blog
  • 1 min. reading time

--José Ramón Magarzo signs with PROA

PROA, a communications and reputation management consultancy, has hired José Ramón Magarzo as senior advisor. He has more than 40 years of experience in the consultancy sector and will collaborate with PROA, providing clients and the firm with his knowledge and experience...

  • Blog, News
  • 1 min. reading time

"Spain Leads in the Management, Measurement and Know-How of Reputation".

Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence. Additionally, he also explains the...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.