News

The Challenges facing Spain's Brand

Javier Martín-Domínguez, president of the International Club of the Press, analysed the challenges facing Brand Spaina, Spain's homegrown branding megaproject, in a video commemorating the Tenth Anniversary of Proa Comunicación. In addition, he summarized the evolution of communication and how the emergence of new technologies has influenced communication, using as an example the decisive role of social networks in the Brexit discourse and the US elections.

José Antonio R. Piedrabuena -- Coping with the stressful effects of the pandemic

It is common to spend a lot of money on anti-ageing treatments, but the truth is that the only scientifically proven treatment is exercise. I have seen some people after six months and found them aged due to lack of exercise. Exercise has many beneficial effects on the health of the brain,...

A discreet, prepared monarch with a high sense of statehood

Those of us who have had to represent Spain, all its political and cultural expressions, and its varied economic interests, have had to learn - because one is not born with this ability - to speak - regardless of our ideas - of these expressions, with impartiality, with neutrality in political polemics; to...

Rethinking communication

In these days of forced stops, which give you time to read more calmly and to stop and think, I am left with the following reflection of the British philosopher John Gray: "one advantage of quarantine is that it can be used to renew ideas. Cleaning up our minds and...

"Media companies have to facilitate dialogue".

Casimiro García Abadillo, director of El Independiente, discusses the current situation of journalism and the journalistic profession, and reviews the evolution of the press as a mechanism of power. He also offers his views on the paywall as the future of the digital press and the future of...

To Communicate Real Estate Investment is to Reinforce its Growth

Despite the uncertainties, the Spanish economy continues to enjoy good health. The strength of consumption, the increase in family wealth, the lowering debt of households, the reduction in unemployment, the increase in wages, the reduction of public debt and the strength of exports, result in a GDP growth forecast by...

The Future of Pensions

The pension system needs urgent reform to remain viable The future viability of the current pension system in Spain is an issue that increasingly worries experts and the public, as well as private businesses that provide services to citizens to resolve the need for a stress-free retirement with a minimum...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.