The Challenges facing Spain's Brand

The fact that people are buying less is not a question of prices, it is a question of a taste for healthy living. It is related to the fact that half of Spaniards do not exercise, are overweight, get little sleep and consume little fruit and vegetables. These deficiencies can be reduced if we use one of the...

Dr. José Antonio Rodríguez Piedrabuena interviews Raquel Rodríguez, CEO of INSYTE, about her role as CEO of a technology company and the challenges of the new normal. This VIDEO may be reproduced provided PROA is credited as the original source.

For some months now, the coronavirus has been a priority because of how it is affecting European Union (EU) countries beyond the social alarm that has been created. It is a threat that has become a reality sooner rather than later. From China, where the outbreak began...

PROA has incorporated the investigative and court journalist Roberto Ruiz Ballesteros to its team. The professional will be responsible for the Litigation Communication Department of the consultancy firm. With more than 20 years of experience in different media, Ruiz Ballesteros faces the task of setting up a new team of...

Dr. Rodríguez Piedrabuena reflects on the human brain in a new PROA Comunicación video and previews the contents of his next book: 'With this brain, we won't get very far'.

Luis J. García-Torremocha, CEO of Movilex Recycling Group, has participated in a new PROA video. In relation to the importance he gives to communication and reputation management in his company, he has highlighted the role it plays, assuring that it is a key element. In addition, he has...