The Challenges facing Spain's Brand

Javier Ferrer, Director of the Financial Communication at the agency PROA Comunicación, explains to whom financial communication is addressed, what does it contribute and what challenges are associated with financial communication. To whom is financial communication addressed? Financial communication is a supporting business tool for companies in the world...

On 12 June 1985, Spain and Portugal signed the Treaty of Accession to the European Communities, with ceremonies taking place in the morning at the Jerónimos Monastery in Lisbon and in the afternoon at the Royal Palace in Madrid. They became part of the most important political project of the...

Information, over-information, but, above all, disinformation are inexhaustible sources of sudden and uncritical reflection. The more abundant it is, in a stage of physical confinement, where disruption is not only social and economic, but also sentimental, opinions flow with the speed of single thinking and with the lack of rigour...

Veronica Pascual, CEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like the one we are living....

The resurgence of China is a well-known fact. Three facts are enough to illustrate this: the Asian giant accounts for 16.5% of the world economy, it is the recipient of 35% of the European Union's exports and in terms of purchasing power parity it is already the world's leading economy....

For those of us who have represented Spain, and all its political and cultural expressions, as well as its varied economic interests, we have had to learn -because one is not born with this capacity- to speak -independently of our ideas- of these expressions, with neutrality in political controversies; to...