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  • Blog
  • 25 May 2020
  • 1 min. reading time

Veronica Pascual -- "When uncertainty is greater, communication is more important".

Veronica PascualCEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like the one we are living. The CEO of the leading company in mobile robotics assures that "the more uncertainty there is and the less we know what is going to happen, the more we have to communicate". It is essential, she adds, that corporations intensify communication with all their stakeholders, because only in this way will the entire ecosystem and the company's network evolve in a joint and aligned way. "At ASTI we give extraordinary importance to communication and much more now" in this anomalous context.

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-- Valentine's Day, an opportunity for brands

With the sales period over and Christmas behind us, the countdown to Valentine's Day has begun. Once again, 14 February is a day to celebrate love, which, although for some is a commercial day, has become a key opportunity for brands to celebrate their love...

  • Blog
  • 1 min. reading time

Javier Eizaguirre -- Sailing the seas of trust

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  • Blog
  • 4 min. reading time

Pilates: Harmony between Mind and Body

Pilates highlights that physical health is an essential requirement for happiness. In its 10th Anniversary Videos, Proa Comunicación analyzes Pilates as a lifestyle that creates harmony between the mind and the body, elaborating as to what extent it can help improve our health and well-being.  

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  • Blog
  • 1 min. reading time

Money management skills

"Excellence is an art gained by training and habit. We do not act rightly because we have excellent virtues, but we are virtuous because we act rightly. We are what we do repeatedly. Excellence then is not an event but a habit" Aristotle Many of us wonder what is the secret...

  • Blog
  • 3 min. reading time

The power of communication in times of crisis of confidence

In these days of uncertainty and physical separation, corporate communication is more important than ever. Companies have a responsibility to their employees, but also to their customers, suppliers, public administrations, the media and the financial markets, because in addition to guaranteeing their own competitiveness, they also have a responsibility to...

  • Blog
  • 2 min. reading time

Beauty and Lifestyle Communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in the newest video from Proa Comunicación how media has evolved and the role of journalists during the eruption of these new technologies. Additionally, she explains which is her preferred channel of communication.

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  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.