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  • Blog
  • 25 May 2020
  • 1 min. reading time

Veronica Pascual -- "When uncertainty is greater, communication is more important".

Veronica PascualCEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like the one we are living. The CEO of the leading company in mobile robotics assures that "the more uncertainty there is and the less we know what is going to happen, the more we have to communicate". It is essential, she adds, that corporations intensify communication with all their stakeholders, because only in this way will the entire ecosystem and the company's network evolve in a joint and aligned way. "At ASTI we give extraordinary importance to communication and much more now" in this anomalous context.

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"We Have to Recover the Value of Words to Try to Get Closer to the Truth."

Alfonso Armada, president of the Spanish chapter of Reporters Without Borders, reviewed the current situation of the press and journalism as a career in the videos made by Proa Comunicación for its tenth anniversary. In reference to the main challenges for media outlets and journalists, Armada considers it necessary to...

  • Blog
  • 1 min. reading time

Technology, Regulation and Customer Relationship are Keys of the Financial Sector in 2020

After the financial crisis of 2008, which led, among other consequences, to greater interventions of regulatory bodies in the activities of banks, asset managers, intermediaries, investment services companies, insurers and other operators, the financial sector continues to be immersed in a deep transformation of its business and customer relationship models.....

  • Blog
  • 3 min. reading time

Artificial meat and the necessary pre-publicity

I am commenting on an article in Expansión with quotation marks, and my comments without inverted commas, trying to detoxify. "It is that meat consumption has reached alarming levels". Bullshit. Consumption has fallen, as has milk consumption. Thousands of farms were closed in Spain last year. "Livestock farming is a...

  • Blog
  • 4 min. reading time

Key Steps for the Banking Sector to Improve its Reputation

The latest scandals involving large banks picked up by the press - the illegal eavesdropping ordered by the previous BBVA chairman, the unsuccessful appointment of the Santander's incoming CEO and the lawsuits filed by investors who have lost their money in Banco Popular shares or mandatory convertible bonds - portray...

  • Blog
  • 3 min. reading time

This is how an effective cybersecurity plan is developed

In order to have an effective cybersecurity plan, first of all one must know what assets need to be protected, whether they are tangible or intangible (buildings, computers, programs, data...). Once known, one must investigate the possible vulnerabilities in order to determine the risks. What is the purpose of the...

  • Blog
  • 2 min. reading time

Almeida and leadership

The investor and philanthropist Warren Buffett said that "only when the tide goes out do you know who was swimming naked". Well, the tide has suddenly gone out, and how! We do not remember such a low tide; at the time of writing, we have 3,434 dead in Spain and the number of people who have died is...

  • Blog
  • 2 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.