News

Manuel García Ramírez -- COVID-19 and the different types of security

Security is generally thought of as only physical, and in some cases logical if it involves software or technology. But the ultimate target is always people, so there is not only a physical side, but also a logical and emotional one.

In addition, they are connected to each other, as they when one is in seclusion for a long time one's emotional processes are clearly affected. But the reverse is also true, with examples such as the Nazi extermination camps, Stalin's gulags, and Mao's cultural revolution. Many years before Nazism came to power, anti-Semitic sentiment throughout Prussia was evident.

Although there are many examples, some are happening in Spain. When a minister, a mother of three, says she is better off alone and drunk, would we go to a doctor, knowing that she is or is drunk? Can a Minister of Equality, who is supposed to be at the service of Spaniards, be a drunk?

And it doesn't stop there: her husband, the vice-president of the government, swears or promises the Constitution and the constitutional order, while the next day he says he is a republican. What is the point? What is his ultimate goal?

The Minister of Universities, a pro-independence Castilian by origin, says that his Ministry has no competences. If he is so dignified and moral, why doesn't he resign?

What's wrong with the opposition is that they don't have much to spare either. Can you pass sixteen subjects in four months? What do the former president of the Madrid regional government or the former health minister of this government need fictitious master's degrees for?

A few days ago, they sent me a message justifying the non-passage of Madrid to phase 1, contrary to the criteria of the President of the Community. I saw them as logical and reasonable, but what I did not see as reasonable was that the same people who said this made no mention of the people who had drawn up the report, nor did they publish the lists of the Ministry's mask suppliers. Why?

All these events, and many others, make me uneasy, disorientate me, disorganise me and hinder my normal activity. My mother used to say that: "works are loves and not good reasons". Here it seems to be a case of saying one thing and doing another.

This emotional insecurity will lead to a physical insecurity of unsuspected consequences, as the worst instincts will be unleashed and the known atrocities will be committed.

For some years now we have all been familiar with the phenomenon called balconingThe result was that some people jumped into the pool from floors in the hotels where they were staying. The result was broken arms or legs at best. All this happened because they were going against a law of physics, the law of gravity, by which all bodies are attracted to the earth. If someone intoxicated dares to go against it, they will have to bear the consequences.

On 23 September 1999, the Mars Climate probe crashed on Mars, and the reason was that the programmes it carried were written in the metric decimal system, while the artefacts understood it in pounds and feet. 125 million dollars wasted. The dialogue of the deaf between the Community of Madrid and the Government is similar.

These examples make me think that the bill we will pay will be more than expensive, and not just money.

How can we regain our emotional security? Avoiding emotional disorganisations, drawing on our traditional values, the tried and tested ones that work like gravity, as well as speaking a single language. It seems to be a time when the end justifies the means.

That is why we should ask and answer ourselves: What if they did it to me? Is it reasonable? Is it possible to say and do anything without responsibility?


 

Manuel García Ramírez
Independent consultant

 

Director of MGR Consultores IT y Seguridad. Former IT Production Manager in Financial Institutions. Director of Security for the Catholic University of Avila. Degree in Physical Sciences from the Complutense University of Madrid.

This text may be reproduced provided that PROA Comunicación is credited as the original source.

"We must recover the value of the word in order to get closer to the truth".

Alfonso Armada, president of the Spanish section of Reporters Without Borders, has reviewed the situation of the press and the journalistic profession in the Proa Comunicación videos on the occasion of its tenth anniversary. In reference to the main challenges facing the media and journalists, he considers it necessary to recover the...

Ángel Expósito presents key ideas of the PROA Defence Communication Observatory on COPE

The journalist Ángel Expósito, in charge of the news programme La Linterna on the COPE channel, gave a preview in last night's broadcast from Kiev (Ukraine) of some of the key ideas of the PROA Communication Defence Observatory, which is taking place this Thursday at our headquarters in Madrid. Expósito interviewed one of...

Brand purpose communication

Communications on brands purpose plays a role more important than ever in a company's reputation. In this matter, Pilar Larrea, former Campofrío's Communications Manager, explains the significance of this issue and what should be the company's purpose. Pilar Larrea's Quotes "Having a purpose is the reason for existence for...

Lack of love and violence among young people

On the way to maturity, human beings have to go through moments that can lead them to maturity or remain halfway through their development. Stages in which they are particularly influential, such as their stay in the womb, the first two years, pre-adolescence from 9 to 12 years of age, in which they...

Degussa, a communication success case on its fifth anniversary in Spain

Lucía Casanueva, Proa Comunicación founder partner, interviews Tomás Epeldegui, Managing Director of Degussa in Spain, lead company in Europe in the physical gold investment trade that celebrates its fifth anniversary in Spain this year. In the video, they analyze how the communication campaign developed by Proa Comunicación has impacted positively on...

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 'new situation' points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and transversal factor in the processes...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.