News

Fernando Sánchez Dragó: "Journalism in Spain is dead".

Lucía Casanueva, managing partner of PROA Comunicación, interviews the popular writer Fernando Sánchez Dragó in a new edition of the PROA Comunicación videos. At 83 years old, he has embarked on a new stage in a personal digital project entitled The Rearguard, which already has more than 70,000 readers. In relation to this new digital facet, he also rectifies about Twitter and declares that he “has become a fan” of this social network.

In addition to detailing the challenges facing La Retarguadia, he explains his point of view on the situation of journalism in Spain, stating categorically that «journalism in Spain is dead».

Finally, he also gives details of his new book which, due to the current situation, has yet to be published.

Private equity, an increasingly solid alternative to traditional investments

Private equity funds are emerging as an increasingly solid and credible alternative for investors seeking attractive returns with lower risk. This is one of the conclusions of a recent event held in Madrid, which looked at the current outlook for the sector and the prospects for...

The power of communication in times of crisis of confidence

In these days of uncertainty and physical separation, corporate communication is more important than ever. Companies have a responsibility to their employees, but also to their customers, suppliers, public administrations, the media and the financial markets, because in addition to guaranteeing their own competitiveness, they also have a responsibility to...

Pablo de Villota -- The importance of 'GOD' sometimes being told 'NO'.

The shock of Diego Armando Maradona's death has brought back memories of a day I shared with the Argentinean star, which left a deep impression on me for several reasons. I seem to remember it was in 2014, when, as head of Formula 1 sponsorship at the...

Carmen Gómez Menor and Carlos Magro -- PROA project, identity and positioning for relevance

"It's the communication, stupid!", the Carville strategist who helped lead Bill Clinton to the US presidency in 1992 would say today. The same premise holds true for businesses, leaders or anyone aspiring to leadership in a changing world. Volatility, uncertainty...

The Increase of Debt and Public Spending and the Excess of Liquidity, Slowing Down Growth of Global Economies

Daniel Lacalle, economic adviser to the People's Party (PP), recently spoke at a forum on the keys to investing, organised by El Español, where he presented his vision on the current and future macroeconomic outlook of global economies. The current environment is characterized by the lackluster pace of economic growth,...

Rodrigo Rueda: "The insurance industry was born so that we dare to evolve".

Rodrigo Rueda, Head of Business Development Sapiens Iberia, analyzes for a new PROA video the future of insurance companies, Insurtech and the role of digitization in the insurance sector. In addition, in his role as CEO of Silex Digital, he comments on the advantages and innovation that this marketplace represents....

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Fernando Sánchez Dragó: "Journalism in Spain is dead".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.