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Fernando Sánchez Dragó: "Journalism in Spain is dead".

Lucía Casanueva, managing partner of PROA Comunicación, interviews the popular writer Fernando Sánchez Dragó in a new edition of the PROA Comunicación videos. At 83 years old, he has embarked on a new stage in a personal digital project entitled The Rearguard, which already has more than 70,000 readers. In relation to this new digital facet, he also rectifies about Twitter and declares that he “has become a fan” of this social network.

In addition to detailing the challenges facing La Retarguadia, he explains his point of view on the situation of journalism in Spain, stating categorically that «journalism in Spain is dead».

Finally, he also gives details of his new book which, due to the current situation, has yet to be published.

Daniel Ferrer -- "There are many ways to apply Artificial Intelligence to communication".

Daniel Ferrer, founder and non-executive chairman of New Horizon Technologies, talks to Antonio G. Villanueva, senior consultant at PROA, about his company's new Artificial Intelligence projects and how this technology can help communication. This video can be played whenever this company is mentioned....

Cristina Marcén -- "Communication helps companies to show their purpose".

Cristina Marcén, director of PROA's northern zone, talks to Candela Gómez, junior consultant at PROA, about the importance of communication in social initiatives. Cristina is a co-founder of the Asociación Mujer y Talento, which develops different projects, such as SUMA, which aims to provide support for women's...

José Ramón Barros Cabalar -- The new Cold War: China, systemic rival of the West

The resurgence of China is a well-known fact. Three facts are enough to illustrate this: the Asian giant accounts for 16.5% of the world economy, it is the recipient of 35% of the European Union's exports and in terms of purchasing power parity it is already the world's leading economy....

Succession planning: to change or not to change leaders in times of pandemics

The COVID-19 pandemic has taken many strategic plans with it, forcing us to reconfigure them in order to remain competitive. Whether on the Board's agenda was CEO succession planning, as part of a well-planned retirement or perhaps as a response to new leadership for a new CEO, the...

Given the unviability of the current pension system, it is urgent to reform it and promote other alternatives such as pension funds.

Pablo Fernández, professor in the Department of Financial Management at IESE Business School, has written an interesting article on the current and future situation of the pension system in Spain. In this article, he analyses, using statistical data, the prospects of the current public pay-as-you-go system in our country, and sets out the...

Challenges for the asset management industry in a more complex market and business environment

The recent event on the asset management industry, organised by the Asociación para el Progreso y la Dirección (APD) and Inverco, provided interesting findings on the health of the sector, the concerns affecting the industry, and the challenges it faces. With an attendance of more than...

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Fernando Sánchez Dragó: "Journalism in Spain is dead".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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