News

  • Blog
  • 29 April 2020
  • 1 min. reading time

Fernando Sánchez Dragó: "Journalism in Spain is dead".

Lucía Casanueva, managing partner of PROA Comunicación, interviews the popular writer Fernando Sánchez Dragó in a new edition of the PROA Comunicación videos. At 83 years old, he has embarked on a new stage in a personal digital project entitled The Rearguard, which already has more than 70,000 readers. In relation to this new digital facet, he also rectifies about Twitter and declares that he “has become a fan” of this social network.

In addition to detailing the challenges facing La Retarguadia, he explains his point of view on the situation of journalism in Spain, stating categorically that «journalism in Spain is dead».

Finally, he also gives details of his new book which, due to the current situation, has yet to be published.

Emma Mateos -- "Cultural sponsorship leads to brand recognition".

Emma Mateos, Director of Marketing and Communications at SO-LA-NA Entertainment, talks about the importance of cultural sponsorship for companies and the spaces for generating new ideas generated by shows. This text may be reproduced provided that PROA is credited as the original source.

...
  • Blog
  • 1 min. reading time

Lifestyle and Mediterranean diet against ageing

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains how the Mediterranean diet influences life expectancy in Spain and its relationship with healthy ageing: "there are studies that link the Mediterranean diet with longevity". Dr. Ángel Durántez...

  • Blog
  • 1 min. reading time

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 'new situation' points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and transversal factor in the processes...

  • Blog
  • 3 min. reading time

Technology, regulation and customer relations, the keys to the financial sector in 2020

In the aftermath of the 2008 financial crisis, which led, among other consequences, to increased regulatory intervention in the activities of banks, asset managers, intermediaries, investment services firms, insurers and other operators, the sector continues to undergo a profound transformation of its business models and its...

  • Blog
  • 3 min. reading time

José Antonio Rodríguez Piedrabuena -- Why does the brain refuse to change?

Our brains are not looking for the truth, but for everything to be coherent is what is true for them. And they become entrenched there. Once we are militating for something coherent, all the potential of our mind starts to mobilise and it will defend that coherence as the truth. It will no longer be necessary to continue expending energy,...

  • News, Blog
  • 4 min. reading time

Rosa Gallego -- 1 October: today we celebrate the European Day of Foundations and Donors

In 2013, Daphne, the European network of associations of foundations and donors, of which the Spanish Association of Foundations is a founding member, celebrated this day for the first time. Since then, during the fifteen days leading up to this celebration, foundations from all over the continent come together to promote the...

  • Blog
  • 2 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.