News

Fernando Sánchez Dragó: "Journalism in Spain is dead".

Lucía Casanueva, managing partner of PROA Comunicación, interviews the popular writer Fernando Sánchez Dragó in a new edition of the PROA Comunicación videos. At 83 years old, he has embarked on a new stage in a personal digital project entitled The Rearguard, which already has more than 70,000 readers. In relation to this new digital facet, he also rectifies about Twitter and declares that he “has become a fan” of this social network.

In addition to detailing the challenges facing La Retarguadia, he explains his point of view on the situation of journalism in Spain, stating categorically that «journalism in Spain is dead».

Finally, he also gives details of his new book which, due to the current situation, has yet to be published.

Milk, an essential food for fighting disease

"It's a perfect food that contains the perfect ratio of carbohydrate to protein, useful for stimulating muscle recovery," nutrition expert Renee McGregor told the BBC. The nutrients and components of milk can reduce the risk factors for muscle breakdown by up to 18-20 per cent.....

José Antonio R. Piedrabuena -- Coping with the stressful effects of the pandemic

It is common to spend a lot of money on anti-ageing treatments, but the truth is that the only scientifically proven treatment is exercise. I have seen some people after six months and found them aged due to lack of exercise. Exercise has many beneficial effects on the health of the brain,...

PROA analysis: the debate under examination

The coronavirus and two very different political blocs (left / right) yesterday starred in the debate of the candidates for the Presidency of the Community of Madrid. The discussion focused strictly on the political situation in the Community, with hardly any reference to the national political situation. The recent fate...

José Antonio R. Piedrabuena -- The global problem of having politicians

They create a distrustful and disoriented society that does not know where the truth lies because polarisation and psychopathic deception have been cultivated and used as its crutch and prop. Situated in neglect, authoritarianism or an ideology that could not be developed within a consensus, a...

José M. de Areilza Carvajal --"We have to think again about the European ideal".

José María de Areilza Carvajal, Secretary General of ASPEN Institute Spain, Professor and holder of the Jean Monnet Chair at ESADE, has participated in a new PROA video in which he has presented his vision on the doubts of the European Union model and the credibility of the European Union system....

Financial Communication: A Tool for Business Growth

Javier Ferrer, Director of the Financial Communication at the agency PROA Comunicación, explains to whom financial communication is addressed, what does it contribute and what challenges are associated with financial communication. To whom is financial communication addressed? Financial communication is a supporting business tool for companies in the world...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.