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  • Blog
  • 24 June 2020
  • 1 min. reading time

José M. de Areilza Carvajal --"We have to think again about the European ideal".

José María de Areilza Carvajal, Secretary General of ASPEN Institute Spain, Professor and holder of the Jean Monnet Chair at ESADE, has participated in a new PROA video in which he has presented his vision on the doubts of the European Union model and the credibility of the Spanish economic system in the face of the possibility of a bailout. He also offered his opinion on the situation in the USA and its relationship with the EU and, finally, he referred to Spain's duty and contribution to the EU.

-- Gamma Health relies on PROA for mask communication to inactivate COVID-19

Gamma Health, a Spanish company of DiggiaGroup, specialized in the supply of health and protection equipment, has trusted PROA to develop the communication and marketing strategy of its new product, GHKill-VID-WiseProtec, the first reusable mask that inactivates the COVID-19. Gamma Health has ensured the exclusive online distribution of this mask....

  • Blog
  • 1 min. reading time

Alarming situation

Indeed, the situation was alarming when the state of alarm was established. And then? Now it is chaotic and completely uncoordinated, says the General Council of Nurses due to the incessant contagion of the coronavirus without protective measures. For its part, the General Council of Doctors will be brought as a prosecutor against...

  • Blog
  • 2 min. reading time

Training in Leadership

Pino Bethencourt, leadership coach and founder of Club Comprometidos, details how leadership training ought to be and what the optimal model should be. Many coaching and executive training programs promise quick and visible results on an individual, team or company level. However, the means used to attain these ends rarely...

  • Blog
  • 1 min. reading time

Adigital & BCG Report -- The digital economy already represents 19% of Spain's GDP

The size of the digital economy in Spain approached 19% of GDP in 2019, placing our country above most countries in the world, but far from digital leaders such as the United States or China. This is the main conclusion of the report Digital Economy in Spain, presented on June...

  • Blog
  • 3 min. reading time

Rocío Ledesma del Fresno -- Financial awareness: using your brain to make good decisions

Paul McLean's triune brain suggests that our brain has three major information-processing zones, each representing one ......
  • Blog
  • 3 min. reading time

Challenges of the global economy in the decade 2020-2030

In these days of confinement I have been reading the book Crisis Economics written by Nouriel Roubini and Stephen Mihm in 2010. Roubini analyses in detail the most relevant economic crises experienced in our recent history since the 19th century and the economic policies applied to contain them. Although each...

  • Blog
  • 4 min. reading time

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