News

-- Gamma Health relies on PROA for mask communication to inactivate COVID-19

Gamma Health, a Spanish company of DiggiaGroup, specialised in the supply of health and protection equipment, has trusted PROA to develop the communication and marketing strategy of its new product, GHKill-VID-WiseProtec, the first reusable mask that inactivates the COVID-19.

Gamma Health has ensured the exclusive online distribution of this mask in Spain, which has been scientifically endorsed by the Institute of Molecular Medicine (iMM) in Lisbon and recognised by institutions such as the Direction Générale des Entreprises or the Institut Pasteur de Lille.

In the words of David Gómez García, Director of Institutional Relations at Gamma Health: "We are starting a collaboration with PROA as our communication agency that we hope will be long-lasting and prosper for everyone".

They are currently testing the solution that will inactivate the virus in more fabrics with which to produce other protection garments aimed at the health sector.

Until the end of the month, Gamma Health offers readers of the PROA newsletter a 5% discount on all products on their website with the DISCOUNT-PROA code.

This text may be reproduced provided that PROA is mentioned as its original source

The sale of sports broadcasting rights: A shot in the foot by the promoters?

It is a fact that television audiences, as a general trend, are declining in the world of sport. Are we simply in a period of transition from analogue to digital models, or are the "bosses" of the various competitions, driven by the short-term money from the sale of rights to...

10 Keys to Understanding Audiovisual Content Consumption in Spain

The Communication Companies and Markets Investigation Group (GIMEC) of the Faculty of Communication at the University of Navarra has presented a study entitled "Identifying the Drivers of Consumption for Audiovisual Content of Fiction and Entertainment in the Spanish Market". Their conclusions have been grouped in the following decalogue, explaining ten...

José Antonio Rodríguez Piedrabuena-- Alcohol and cancer Dairy products and health

Moderate wine consumption did not shorten life expectancy. On the contrary, very moderate regular drinkers exhibited somewhat lower mortality rates and longer life expectancy than abstainers. This superiority is not great in the drinker ...

-- Mergers and acquisitions: communication as a success factor

The task of communication in M&A processes is demanding. It is not uncommon for these projects to fail due to insufficient or poorly prepared communication. Anyone wishing to have a significant influence on the prospects of merger success needs a well-prepared communication strategy....

"The greater the uncertainty, the more you have to communicate".

Verónica Pascual, CEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like these. The CEO of the leading company in mobile robotics assures that "the greater the uncertainty and the less we know what is going to happen, the more there is...

Pilar Trucios: "If you don't see new things you will always do the same".

Pilar Trucios, co-founder of Experience Ahead and Women Angels for STEAM, talks to Lucía Casanueva, managing partner of PROA, about communication and the challenges facing the media. This video may be reproduced provided that PROA is credited as the original source.

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-- Gamma Health relies on PROA for mask communication to inactivate COVID-19

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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