News

-- Gamma Health relies on PROA for mask communication to inactivate COVID-19

Gamma Health, a Spanish company of DiggiaGroup, specialised in the supply of health and protection equipment, has trusted PROA to develop the communication and marketing strategy of its new product, GHKill-VID-WiseProtec, the first reusable mask that inactivates the COVID-19.

Gamma Health has ensured the exclusive online distribution of this mask in Spain, which has been scientifically endorsed by the Institute of Molecular Medicine (iMM) in Lisbon and recognised by institutions such as the Direction Générale des Entreprises or the Institut Pasteur de Lille.

In the words of David Gómez García, Director of Institutional Relations at Gamma Health: "We are starting a collaboration with PROA as our communication agency that we hope will be long-lasting and prosper for everyone".

They are currently testing the solution that will inactivate the virus in more fabrics with which to produce other protection garments aimed at the health sector.

Until the end of the month, Gamma Health offers readers of the PROA newsletter a 5% discount on all products on their website with the DISCOUNT-PROA code.

This text may be reproduced provided that PROA is mentioned as its original source

Dr. José Antonio Rodríguez Piedrabuena -- Interview with Dr. Miguel de la Hoya

Dr. Rodríguez Piedrabuena interviews Dr. Miguel de la Hoya, doctor and senior researcher at the Molecular Oncology Laboratory of the Hospital Clínico San Carlos, to learn about the most relevant aspects and characteristics of oncological diseases. This video can be reproduced whenever PROA is mentioned...

--PROA leads the communication management of the new stage of the Vargas Llosa Chair.

PROA has led the communication management of the conference with which the Vargas Llosa Chair began its new phase on 15 October. The Chair, promoted by the International Foundation for Liberty, dedicated the first edition of what will become an annual event to the promotion of the...

Tomás Pereda: "Senior talent now has a great opportunity to stand out again".

Tomás Pereda, HR Senior Advisor, has participated in a new PROA Comunicación video in which he has highlighted the value of senior talent in relation to the difficult situation we are living, "now has a great opportunity to stand out again". In addition to highlighting the opportunities for senior...

Find Me a Foe and I'll Win

If there have been two outrageous episodes of the fake news being spread by robots through social networks managed by communication consultancies, they are the Cambridge Analytica and Birnbaum & Finkelstein incidents. Of the first one, almost everything is known. That Facebook "sold" to Cambridge Analytica - for academic purposes...

Formula 1 and its communication shortcomings

In these turbulent times we are living through with the closure of stadiums, circuits, pavilions, the postponement or cancellation of major sporting events such as MotoGP and F1 World Cup races, or the postponement or possible cancellation of sports leagues, Eurocups or even Olympic Games, it is time to make a...

Comments in the media about our brains

"A team of researchers at Korea's Pohang University of Science and Technology has created organic nanowires that simulate the workings of biological synapses - the highways of our brains. The merit of the breakthrough is that they consume about the same amount of energy as our own, about 1.23 femtojoules.....

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-- Gamma Health relies on PROA for mask communication to inactivate COVID-19

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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