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  • Blog
  • 21 May 2020
  • 1 min. reading time

"The greater the uncertainty, the more you have to communicate".

Verónica PascualCEO of ASTI Mobile RoboticsThe CEO of the leading mobile robotics company emphasises the important role that communication plays in times of crisis such as the one we are living through. The CEO of the leading mobile robotics company says that "the greater the uncertainty and the less we know what is going to happen, the more we need to communicate". It is essential, she adds, that corporations intensify communication with all their stakeholders, because only then will the entire ecosystem and the company's network evolve in a joint and aligned way. "At ASTI, we attach extraordinary importance to communication, and even more so now" in this anomalous context.

This text and video may be reproduced provided that PROA Comunicación is credited as the original source.

José Antonio Rodríguez Piedrabuena -- Artificial intelligence and human intelligence

We seem to forget what human intelligence is and what it has created, we don't live it with full awareness. We are compared to emotional intelligence and we are still losing out to it. What has human intelligence created? The sciences, sports, culture, law, engineering, science and technology?

  • Analysis, Blog
  • 3 min. reading time

How businesses can be competitive in the 2020s

A simple and well-known business strategy framework is to determine where to play (which sector or market to serve) and how to win (what is needed to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the...

  • Blog
  • 2 min. reading time

Myriam Gómez -- "The financial sector faces a new reputational challenge".

Myriam Gómez, Director of Financial Communication at PROA, describes the current challenges in the financial sector and the importance of specialised communication. This text may be reproduced provided that PROA is credited as the original source.

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  • Blog
  • 1 min. reading time

What does handwriting expertise consist of?

María José Vega Intriago, human resources consultant and judicial expert calligrapher, explains what calligraphic expertise consists of, what uses it has and what the work process is. Additionally, she details the implication of calligraphic expertise facing new trends and the digital transformation.

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  • Blog
  • 1 min. reading time

Emotional intelligence

In 1959 we had among us Professor Juan Rof Carballo, who wrote books such as Cerebro Interno y Mundo Emocional; Urdimbre Afectiva y Enfermedad and Cerebro Interno y Sociedad. What about Goleman and the rest of the crowd and the enthusiasm of the uninformed for emotional intelligence?

  • Blog
  • 5 min. reading time

The elections, part one

Our brains are not built for us, they come from a series of conserved adaptive successes, modules, parts, systems that come from way back in evolution, which explains why we are the way we are. What's more, the structure of our brain is common to all animals that have vertebrates.....

  • Blog
  • 3 min. reading time

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