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Antonio García Villanueva -- Corporate communication trends for the new era

If there is one thing we can learn from this annus horribilis is the importance of being prepared for any situation, both for the expected and the unexpected.

At the field of corporate and business communication We have also had to learn from this unprecedented year, where the focus has been on health and people. With the recent global paradigm shift, some of the trends that 2021 will bring in the field of post-coronavirus communication are beginning to emerge:

Importance of Internal Communication

In a situation of uncertainty internal communication becomes the key tool for any organisation. For this reason, proximity and humanity will be two key pillars in organisations, which will have to provide their teams with bi/multidirectional channels to be in continuous contact and with a permanent listening attitude.

Multi-channel strategy

Essential. The world is facing a new unknown scenario, where the way of consuming has changed and companies have to adapt to the needs demanded by the new consumer profile, which has emerged in times of pandemic. Combining messages, actions and establishing multichannel strategies on the different social platforms will allow us to reach our target audiences and position our corporate messages.

Visual communication

Effective visual communication will continue to be key to getting the message across. During 2021 we will see more and more content expressed through visual formats. It has been proven that visual communication makes testimonials more valuable, directly conveys emotions and generates more involvement on the part of the recipients.

Fighting disinformation

COVID-19 accelerated the number of fake news stories. By 2021, social platforms such as Twitter or Facebook are expected to take the final step and, together with companies, jointly fight against fake news. fake news. A 2021 with new measures such as mandatory content verification awaits us.

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Antonio García Villanueva
PROA Senior Consultant

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