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  • Blog
  • 7 April 2021
  • 1 min. reading time

Pilar Trucios: "If you don't see new things you will always do the same".

Pilar Trucios, co-founder of Experience Ahead and Women Angels for STEAM, talks with Lucía CasanuevaPROA's managing partner, about communication and the challenges facing the media.

This video may be reproduced provided that PROA is credited as the original source.

UnfakingNews: Combating Disinformation

  Why is it that nowadays it's more difficult than ever to identify truth from fiction, if our knowledge about who we are is much greater than it's ever been? Does being more informed today mean being better informed? The problem of disinformation has now been labelled as something that...

  • Blog
  • 1 min. reading time

Isabel Terroso -- "The way we dress reflects how we live in society".

Isabel Terroso, founder of Balel, details in this new PROA video the origins of her millinery, explaining how her passion and creative vocation arose. She also explains Balel's philosophy and what her hats are like.

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  • Blog
  • 1 min. reading time

Now more than ever, the SME needs a contingency plan

"We are living this like a movie, a scary movie". So began one of the many communiqués that have flooded the web these days and which so well reflects the uncertainty that many entrepreneurs are experiencing. And perhaps it is for this very reason, because of the fear generated by the current situation and...

  • Blog
  • 3 min. reading time

Corporate financing in times of crisis

At the time of writing, we are in the midst of the worst moments of the COVID-19 pandemic. The government has just decreed the closure of industrial activity until 9 April and the state of alarm implemented at least until 11 April....

  • Blog
  • 4 min. reading time

José Antonio R. Piedrabuena -- Interview with Inés Muñoz, head of the CNIO Crystallography and Protein Engineering Unit

Dr. Piedrabuena interviews Inés Muñoz, head of the CNIO's Crystallography and Protein Engineering Unit, about cancer research and the challenges facing a possible solution to the pandemic. This video can be reproduced whenever PROA is mentioned as the author of the interview....

  • Blog
  • 1 min. reading time

Rodrigo Rueda: "The insurance industry is born so that we dare to evolve".

Rodrigo Rueda, Head of Business Development Sapiens Iberia, analyses for a new PROA video the future of insurers, Insurtech and the role of digitalisation in the insurance sector. In addition, in his role as CEO of Silex Digital, he comments on the advantages and innovation that digital...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.