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Tomás Pereda -- "Senior talent now has a great opportunity to stand out again".

Tomás Pereda, HR Senior Advisor, has participated in a new PROA Comunicación video in which he has highlighted the value of senior talent in relation to the difficult situation we are experiencing, "he now has a great opportunity to stand out again". In addition to highlighting the opportunities of this situation and the importance of intergenerational teams, he also explained the demographic problem in Spain, and gave his opinion on the structural shortage of talent and the cultural change in organizations.

A discreet, prepared monarch with a high sense of statehood

Those of us who have had to represent Spain, all its political and cultural expressions, and its varied economic interests, have had to learn - because one is not born with this ability - to speak - regardless of our ideas - of these expressions, with impartiality, with neutrality in political polemics; to...

Why do they call it a press conference when they mean press release?

One aspect of the COVID-19 crisis is affecting the relationship between the government and the media. Last week around half a thousand journalists, as well as the main associations that represent them, endorsed a manifesto entitled 'Freedom of expression and freedom of...

Communication in fund management companies

The strength of the asset management industry, and the large number of operators in the Spanish market, reinforces the role of financial communication as a positioning and support tool for this business. At Proa Comunicación we offer an efficient and specialised model that optimises the client's investment,...

--José Ramón Magarzo signs with PROA

PROA, a communications and reputation management consultancy, has hired José Ramón Magarzo as senior advisor. He has more than 40 years of experience in the consultancy sector and will collaborate with PROA, providing clients and the firm with his knowledge and experience...

Rocío Ledesma del Fresno -- Financial awareness: money management skills

Many of us wonder what is the secret behind the winners. Success is not a matter of luck or chance: behind a successful person there is a great effort achieved over the years and cultivating habits that make them be in the place they deserve. And this applies to all...

Social Inequality has a Greater Impact on Wellbeing than Economic Inequality

The SEDA Sustainable Economic Development Assessment from Boston Consulting Group highlights the importance of considering factors outside of GDP to obtain a more complete vision of the performance of governments. Madrid, 28 August 2019. The highest levels of social inequality as reflected in the differences in access to medical attention...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.