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Tomás Pereda -- "Senior talent now has a great opportunity to stand out again".

Tomás Pereda, HR Senior Advisor, has participated in a new PROA Comunicación video in which he has highlighted the value of senior talent in relation to the difficult situation we are experiencing, "he now has a great opportunity to stand out again". In addition to highlighting the opportunities of this situation and the importance of intergenerational teams, he also explained the demographic problem in Spain, and gave his opinion on the structural shortage of talent and the cultural change in organizations.

Did you change your preferred brand for environmental reasons?

Boston Consulting Group (BCG), Global Fashion Agenda (GFA), and Sustainable Apparel Coalition (SAC) have released a new edition of Pulse of the Fashion Industry, a report that annually assesses environmental and social factors of the fashion industry in terms of Pulse Score (a sustainability indicator that uses the...

"We Have to Recover the Value of Words to Try to Get Closer to the Truth."

Alfonso Armada, president of the Spanish chapter of Reporters Without Borders, reviewed the current situation of the press and journalism as a career in the videos made by Proa Comunicación for its tenth anniversary. In reference to the main challenges for media outlets and journalists, Armada considers it necessary to...

This is how an effective cybersecurity plan is developed

In order to have an effective cybersecurity plan, first of all one must know what assets need to be protected, whether they are tangible or intangible (buildings, computers, programs, data...). Once known, one must investigate the possible vulnerabilities in order to determine the risks. What is the purpose of the...

Almeida and leadership

Investor and philanthropist Warren Buffett said that "only when the tide goes out do you know who was swimming naked". Well, the tide has come out in one fell swoop, and how. We don't remember a tide like that; at the time of writing we have 3,434 dead in Spain...

Coronavirus crisis management from the family business approach

In the face of this serious crisis, I wanted to turn to the leading figures of long-successful family businesses. Their learning is especially timely now. We have already been severely hit by the now infamous Covid -2019 coronavirus pandemic for days. My solidarity with the victims and the sick, as...

José Antonio R. Piedrabuena -- The global problem of having politicians

They create a distrustful and disoriented society that does not know where the truth is because polarization and psychopathic deception have been cultivated and used as their crutch and support. Situated in negligence, authoritarianism or in an ideology that could not be developed within a consensus, a unity, a common...

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