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Tomás Pereda -- "Senior talent now has a great opportunity to stand out again".

Tomás Pereda, HR Senior Advisor, has participated in a new PROA Comunicación video in which he has highlighted the value of senior talent in relation to the difficult situation we are experiencing, "he now has a great opportunity to stand out again". In addition to highlighting the opportunities of this situation and the importance of intergenerational teams, he also explained the demographic problem in Spain, and gave his opinion on the structural shortage of talent and the cultural change in organizations.

Carmen García -- Towards a new model of work and life

On 3 March I took part in an event at Deusto Business School (still in person) invited by Madrid Foro Empresarial during Women's Week, and I focused a large part of my talk on the difficulties of teleworking in Spain. On 9 March, during the celebration of Women's Day, I...

-- Conversation with Oscar winner Sergio López-Rivera

Valvanuz Serna Ruiz, managing partner of PROA, talks to Oscar winner Sergio López-Rivera about the importance of giving light to the creativity of children who cannot find their place. She pays tribute to eight-year-old Sergio, who has courageously helped her to achieve Oscar gold....

Now more than ever, the SME needs a contingency plan

"We are living this like a movie, a scary movie". So began one of the many communiqués that have flooded the web these days and which so well reflects the uncertainty that many entrepreneurs are experiencing. And perhaps it is for this very reason, because of the fear generated by the current situation and...

What do Corporate Banking Customers Want?

What are the current needs of corporate banking customers? To this day, they still demand managers whom they can fully trust, along with products and services for their financing and transactional needs. Now, however, they desire even more. They want the relationship with their bank to be simpler and more...

José Antonio R. Piedrabuena -- The only medicine for the brain and aging

Aging leads to functional changes in the hippocampus, a brain structure that is critical to learning, causing the ability to learn new tasks to decline with age. At the cellular level, synaptic contacts, synaptic strength and plasticity are reduced, neurogenesis of the hippocampus decreases with aging, and imaging studies have...

Dick Cheney, the last politician in the shadows

A few days ago, in the pre-release screening of Vice in Spain organised by the journalism forum Conversaciones con, Pablo Pardo, correspondent of the newspaper El Mundo in the United States, characterised the almighty Vice President Dick Cheney's relationship with the press, noting how "Cheney decided to elude the press,...

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