News

Tomás Pereda -- "Senior talent now has a great opportunity to stand out again".

Tomás Pereda, HR Senior Advisor, has participated in a new PROA Comunicación video in which he has highlighted the value of senior talent in relation to the difficult situation we are experiencing, "he now has a great opportunity to stand out again". In addition to highlighting the opportunities of this situation and the importance of intergenerational teams, he also explained the demographic problem in Spain, and gave his opinion on the structural shortage of talent and the cultural change in organizations.

Litigation Communication

Rocío Hidalgo, PROA Comunicación Manager in the Valencian Community, details the litigation communication service. Proa Comunicación acts before economic crimes, violation of competition rules or data protection, labor or environmental conflicts, accidents, human rights and other situations that may affect the reputation and good name of people and companies. <span...

The Job Market requires Workers with New Tech Skills

The Institute of Graduate Studies in Business (IESE) recently presented a report on the expectations regarding the youth employability, based on a survey of 53 large companies operating in Spain. The study compiled employers' opinions on whether the current educational system effectively prepares future workers to build a professional profile...

Degussa

Leadership and corporate positioning
MAKING GOLD INVESTMENT A MATTER OF CONFIDENCE...

Drunkenness has consequences

Aimed at politicians who want the votes of young drinkers and are so far enabling them to do so, they should know: Repeated alcohol consumption during adolescence can affect brain function in future generations, which could put their offspring at risk....

José Antonio Rodríguez Piedrabuena -- Is the human brain really different?

Human brains did not evolve from reptilian brains by developing additional parts to house emotion. We do not have an inner snake or an emotional monkey to be controlled, as some courses offer, which, on the other hand, do not really question anything personal or corporate. The...

Roberto Ruiz Ballesteros: "Public opinion has to be fair".

Roberto Ruiz Ballesteros, a journalist specialising in court and investigative reporting, reflects on the conflicts that arise in litigation reporting and the importance it has in resolving sensitive cases: "When someone is immersed in a judicial process, they are at a very sensitive moment. Their prestige...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.