Actualidad

Tomás Pereda —— «Senior talent now has a great opportunity to stand out again»

Tomás Pereda, HR Senior Advisor, has participated in a new PROA Comunicación video in which he has highlighted the value of senior talent in relation to the difficult situation we are experiencing, «he now has a great opportunity to stand out again». In addition to highlighting the opportunities of this situation and the importance of intergenerational teams, he also explained the demographic problem in Spain, and gave his opinion on the structural shortage of talent and the cultural change in organizations.

AI, a great revolution for businesses

Technology experts are convinced that artificial intelligence will be the most important lever for business transformation in the coming years. Nevertheless, they also point out that, in the Spanish case, despite companies being aware of the value of this revolution, are still quite cautious about implementing this technology in their...

Repetición (y II): La cara B

¿Otro artículo sobre debates electorales en televisión? ¿Otro artículo más sobre los seis debates retransmitidos, dos de RTVE, dos de la Sexta, uno de TVE-3 y uno, el primero en celebrarse, de Barcelona Tribuna-La Vanguardia? Eso querría leerlo yo, dirá alguno, más que verlos (como dieta para una sola semana...

Do we know all the financial digitalization variables?

The financial digitalization concept refers to the complexity of the subject, on the one hand, digitalization, a technical concept, on the other hand, financial, a very important business sector in Spain. In Physics there are many analog and digital processes, in mechanics, electronics…they indicate continuous (analog) or discontinuous (digital) processes,...

Vulnerable older people

The coronavirus pandemic is fatally affecting the elderly and those of any age who are healthily compromised by major diseases. This happens not only in epidemics but in all natural disasters, situations of war, famine etc. in which the older generation is decimated and sometimes disappears. In these circumstances, priority...

Storytelling in the Business Environment

Carlos Salas, expert journalist in storytelling and professor collaborator for Proa Communicación, details what has changed in society so that storytelling, whose practice was linked more to the world of narrative and journalism, has entered the business and political environment in the last few years. Carlos details what people mean...

Pablo Gasull—— ¿Por qué es tan importante escribir bien?

Escribimos cada vez peor, y la escritura no es una habilidad que solamos destacar en nuestro currículum o en el portal de skills de LinkedIn. Escribimos poco, y cuando lo hacemos no tenemos piedad con los puntos, las comas, las tildes y mucho menos con la argumentación y la estructura...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.