Tomás Pereda —— «Senior talent now has a great opportunity to stand out again»

Boston Consulting Group’s new Center for Climate Action, in a recently published report determines that, in terms of climate change, the cost of inaction far outweighs the investment needed to combat it. Ignoring the problem comes at a very high price, estimated at a reduction in global GDP per capita...

There isn´t a day that we open the digital version of any newspaper and not encounter a reputational crisis: a company, a public institution, a cultural organization or an NGO accused of illegitimate behavior. Some of the problems they face are of a technical nature: a toxic leak, an unexpected...

Luis Abril, economist, lawyer and consultant, talks with Lucía Casanueva, PROA‘s managing partner, about her long career in the corporate communication sector and her vision of the new challenges she faces. In this interview, Abril affirms that the image of a great company is shaped by all interest groups and...

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is discussed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corporate Excellence and attended by...

Las recientes estimaciones publicadas por la consultora DBK sobre el mercado de banca privada en España, confirman que éste sigue siendo un nicho muy apetecible para los operadores en este sector. Según su último informe, a cierre de 2019, el volumen total alcanzará 480.000 millones de euros, y habrá 420.000...

A finales de los años 30, el mayor productor de diamantes del mundo, De Beers, lanzó una campaña publicitaria en EE. UU. que vinculaba este mineral al amor y al matrimonio. La compañía creó nuevas normas sociales, según las cuales, un prometido debía gastar dos meses de salario en un...