Actualidad

Tomás Pereda —— «Senior talent now has a great opportunity to stand out again»

Tomás Pereda, HR Senior Advisor, has participated in a new PROA Comunicación video in which he has highlighted the value of senior talent in relation to the difficult situation we are experiencing, «he now has a great opportunity to stand out again». In addition to highlighting the opportunities of this situation and the importance of intergenerational teams, he also explained the demographic problem in Spain, and gave his opinion on the structural shortage of talent and the cultural change in organizations.

Politics, an Auction

All living beings are still here because very soon, from their early stages as unicellular had to learn to distinguish the good from the bad. In human beings this biological archaism is also transferred to their mind and if education, training and other characteristics that make it human are not...

The Spanish Armed Forces’ key contribution to the all-out war against COVID-19

The Spanish Armed Forces are directly involved from the very beginning in total biological warfare against the COVID-19 coronavirus pandemic. The military contribution to defeat the lethal viral infection is made for a very simple reason. When health and social services, the food supply chain, critical land, air or sea...

Retos de la economía global en la década 2020-2030

En estos días de confinamiento he estado leyendo el libro Crisis Economics escrito por Nouriel Roubini y Stephen Mihm en el año 2010. Roubini analiza en detalle las crisis económicas mas relevantes vividas en nuestra reciente historia desde el siglo XIX y las políticas económicas aplicadas para su contención. Aunque...

——Alemany, Escalona and de Fuentes chooses PROA to execute their communication strategy

Alemany, Escalona & de Fuentes trusts in PROA for the development and execution of its communication strategy. Founded by José Ignacio Alemany Bellido in 1993, it expanded its activity to Labor Law in 2001. Five years later, José Antonio Escalona de Molina joined the Commercial Law area and the Procedural...

Mirian Izquierdo (Woman Forward) —— “La formación es clave para aumentar la presencia de mujeres en puestos directivos”

Woman Forward es una institución sin ánimo de lucro que crea valor en las organizaciones impulsando el talento femenino y la igualdad de género. Mirian Izquierdo, abogada y economista, es su presidenta. La autora de diversos libros de temas europeos y de comercio internacional, así como de liderazgo femenino, conversa...

A Calm, then Acceleration or Pause before Stagnation?

As has become normal in recent months, interpreting macro data is quite challenging. To follow the abundant amounts of data every day and develop a macro thesis is like building a jigsaw puzzle that is continuously changing its shapes. If this is normally already difficult, in the last few months...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.