Pilar Truciosco-founder of Experience Ahead and Women Angels for STEAM, talks with Lucía Casanueva, PROA's managing partner, about communication and the challenges faced by the media.
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Pilar Truciosco-founder of Experience Ahead and Women Angels for STEAM, talks with Lucía Casanueva, PROA's managing partner, about communication and the challenges faced by the media.
Banking and reputation, how the Spanish economy has evolved in recent years
Íñigo Fernández de Mesa, Institute of Economic Studies' president and CEOE's vice-president, participates in a new video of Proa Comunicación where Valvanuz Serna Ruiz, managing partner, asked questions about economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in recent years and highlights the reputation of...
BCG Report -- Women are key to new ways of working and leading
Today's business environment demands new ways of working and leading, and, especially at this time, companies need leaders who focus all their attention on people, who are empathetic and who are committed to communication, collaboration and teamwork. These skills have become increasingly important in recent years, but the COVID-19 pandemic...
The Spanish Armed Forces' key contribution to the all-out war against COVID-19
The Spanish Armed Forces are directly involved from the very beginning in total biological warfare against the COVID-19 coronavirus pandemic. The military contribution to defeat the lethal viral infection is made for a very simple reason. When health and social services, the food supply chain, critical land, air or sea...
Alicia Campos Serrano -- Africa since 1940. The past of the present
Frederick Cooper, History of Africa since 1940. The past of the present, Rialp, Madrid, 2021 (Trans. José María Sánchez Galera) "When a historian of the talent of Frederick Cooper reflects on contemporary realities, as in this book on Africa, we can find a contribution that goes beyond historiography, and that...
Adigital & BCG Report -- The digital economy already represents 19% of Spain's GDP
The size of the digital economy in Spain approached 19% of GDP in 2019, placing our country above most countries in the world, but far from digital leaders such as the United States or China. This is the main conclusion of the report Digital Economy in Spain, presented on June...
Private equity, an increasingly solid alternative to traditional investments
Private equity funds are emerging as an increasingly solid and credible alternative for investors seeking attractive returns with lower risk. This is one of the conclusions of a recent event held in Madrid, which looked at the current outlook for the sector and the prospects for...
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