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Pilar Trucios: "If you do not see new things you will always do the same".

Pilar Truciosco-founder of Experience Ahead and Women Angels for STEAM, talks with Lucía Casanueva, PROA's managing partner, about communication and the challenges faced by the media.

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Financial awareness: the triune brain in personal finance

"Money never made a man happy and never will. There is nothing in his nature that can produce happiness. The more a man has, the more he wants. Instead of filling a void, it creates it. If it satisfies one desire, it doubles or triples that desire in another way" Benjamin Franklin....

Roberto Ruiz Ballesteros: "Public opinion has to be fair".

Roberto Ruiz Ballesteros, a journalist specialised in court information and investigation, reflects on the conflicts that are generated in the communication of litigation and the importance that this has to solve sensitive cases: "When someone is immersed in a judicial process, they are in a very sensitive moment. His prestige...

Pablo de Villota -- Chronicle of the presentation of the book biography of Emilio de Villota

Last week we had the honour of presenting the biography of Emilio de Villota, a work of Alfredo Filippone and published by Motorpress Iberica. It is a book that, beyond narrating the adventures of a Spaniard trying to make a space in the then inaccessible world of Formula 1 at...

Habits, brains and their financial application

-Watch your thoughts, for they will become words. -Watch your words, for they will become deeds. -Watch your deeds for they will become habits. -Take care of your habits for they will forge your character. -Take care of your character for it will shape your destiny. -And your destiny will be your life" Gandhi Our character is made up of our habits. ....

Pilar Urbano -- Does a journalist have the right to remain silent?

The slogan 'report with rigour, without favour and without fear' says almost everything about information. Rigour requires research, contrasting versions, documentation and testimonial, written, audio or graphic evidence... to back up what is reported. Without favour points directly to neutrality, fairness, objectivity, without personal interests...

Alejandro García -- NFTs, a model for certifying the value of things

Alejandro García, co-founder of Art.army, reflects on what NFTs are and why they are revolutionary. Since ancient times, people have given value to the unique, to the scarce. This is why art objects are considered pieces of unquestionable value. Their scarcity and uniqueness make them unique and...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.