News

Eduardo Rodríguez Rovira -- A question to the Second Vice-President

We do not know the exact numbers of infected and dead people in nursing homes, whether they are publicly or privately run. We have a general problem of transparency, as with the daily dance of the official number of deaths from the coronavirus, which is also lower than the real number by at least 50%.

But at last, and as a result of a lively political debate in the Control Plenary Session of the General Assembly of Alava, the figures for residences in this foral territory have come to light.

The rate of infection in users of public residences in Álava is 27% of their residents and that of users of private residences 11%. Directly managed public places are 779 and privately managed places are 2,800. Deaths in the public sector were 8% and in the private sector 2.5%.

Not very convincing explanations have been given about possible differences in average ages, in greater or lesser vulnerability of the residents, which would have to be demonstrated. It has also been argued that professionals in public care homes are better trained and staff ratios are higher, which would go directly against the relative mismanagement of these centres.

On another note, the cost of the centres under provincial ownership is supposed to be double that of private schools.. These comparative data are essential to make decisions for the future of post-coronavirus residencies.

We join the Spanish Society of Geriatrics and Gerontology to know the reality of what is happening in all Spanish regions and provinces.

Second Vice-President and Minister for Social Rights and Agenda 2030,  Pablo IglesiasThe European Commission has announced the implementation of far-reaching measures in the residential sector, but most significant within this is its plan to limit private management of care homes within the Reconstruction Pact.

In view of the above, can the vice-president make the elderly and all Spaniards share in the health and economic dataThe latter are undoubtedly contrary to the ones described here, on which it bases its plan?

This text may be reproduced provided that PROA is credited as the original source.


 

Eduardo Rodríguez Rovira
Honorary President of the Spanish Confederation of Organisations for the Elderly (CEOMA).

Beauty and lifestyle communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in a new video by Proa Comunicación how the media and journalistic work have evolved with the irruption of new technologies, also detailing in which channel she prefers to communicate.

...

Human sociability pre and post-COVID-19

Human sociability is a fact of common experience. Since prehistoric times, the social appears as a characteristic of human life that implies union and coexistence in order to survive. There are many evidences of the fact that human beings live and coexist in society, but what is the origin of...

Dr. Rodríguez Piedrabuena analyses the effects of confinement on our bodies.

Cortisol has been used during COVID-19 pneumonia because it can slow down the efforts of the immune system through a cascade of pro-inflammatory cytokines. The main function of cortisol is to block inflammation caused by any kind of damage. Inflammation is inhibited by the...

Mirian Izquierdo -- "Women on boards make organisations more transparent".

Mirian Izquierdo, president of the Woman Forward Foundation, analyses in this interview the reasons why the presence of women on boards of directors has not yet reached the 30% recommended by the CNMV's Good Governance Code for 2020, as well as the...

What to consider for a media interview --

Appearing in the media continues to be one of the main ways of publicising a company or brand and reaching a wide audience. The ways of appearing in the media are varied, through a press release, an interview, advertising... formats in which the control capacity of the media varies...

Álvaro Bordas -- "Without emotion, there is no real communication".

Álvaro Bordas is an expert in Communication and Institutional Relations, focused on the food sector. He was Director of Communication and IR at Danone for ten years (2007-2017) and Director of Communication and Head of the President's Office at Pascual. Previously, he worked in leading companies such as Alcampo, Rayet and Holcim.....

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.