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Beauty and lifestyle communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in a new video by Proa Comunicación how the media and journalistic work have evolved with the irruption of new technologies, also detailing in which channel she prefers to communicate.

Brands and Customer Experience

Beatriz López, vice president of the Spanish Association for Quality, explains why brands are important and why it is important to develop customer experience strategies to reach audiences. "The transparency and honesty of brands reach customers very quickly," she says.

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PROA analysis: the debate under examination

The coronavirus and two very different political blocs (left / right) yesterday starred in the debate of the candidates for the Presidency of the Community of Madrid. The discussion focused strictly on the political situation in the Community, with hardly any reference to the national political situation. The recent fate...

Veronica Alcanda -- The strange behaviour of the love offer

This past spring we have been forced to spend the whole of it in confinement due to the COVID-19 pandemic. For many of us, this confinement has been spent in solitude, which has highlighted the need for privacy to develop our most vital and human needs, especially the need for privacy....

Why it is important to learn to debate

Marco Bolognini, founding partner of Maio Legal, highlights the importance of debating and the need for countries such as Spain and Italy to reinforce its practice in the education system. He also details why the skills learned through debating skills are important in the legal sphere....

Why do we Use Drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on drugs and addictions that distance human beings from their genetic programming in the second video of five made by PROA Communication. "Our genetic programming look for simple, natural pleasures, nothing to do with what we can find...

-- Conversation with Oscar winner Sergio López-Rivera

Valvanuz Serna Ruiz, managing partner of PROA, talks to Oscar winner Sergio López-Rivera about the importance of giving light to the creativity of children who cannot find their place. She pays tribute to eight-year-old Sergio, who has courageously helped her to achieve Oscar gold....

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