Beauty and Lifestyle Communication

All living beings are still here because very early on, from their unicellular stages, they had to learn to distinguish good from bad. In human beings this biological archaism is also transferred to their mind, and if education, training and other characteristics that make it human...

Rodrigo Rueda, Head of Business Development Sapiens Iberia, analyzes for a new PROA video the future of insurance companies, Insurtech and the role of digitization in the insurance sector. In addition, in his role as CEO of Silex Digital, he comments on the advantages and innovation that this marketplace represents....

  Pilar Urbano (Valencia, 1940) maintains intact her curiosity and stimulus to investigate the great events of the present day, but she takes her time, avoiding the urgency of the instant chronicle. Thus arises El Alzamiento, a documented book that dissects the pro-independence process, going back to its origins, investigating...

All technology experts agree that artificial intelligence is going to be the great lever of business transformation in the coming years. However, they also point out that in the case of Spain, although companies are aware of the value of this revolution, they are still quite cautious...

A simple and well-known business strategy framework is to determine where to play (which sector or market to serve) and how to win (what is needed to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the...

Communicating the brand purpose contributes more than ever to a company's reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager.