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Beauty and Lifestyle Communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in the newest video from Proa Comunicación how media has evolved and the role of journalists during the eruption of these new technologies. Additionally, she explains which is her preferred channel of communication.

José Antonio Rodríguez Piedrabuena -- Artificial intelligence and human intelligence

We seem to forget what human intelligence is and what it has created, we don't live it with full awareness. We are compared to emotional intelligence and we are still losing out to it. What has human intelligence created? The sciences, sports, culture, law, engineering, science and technology?

Pre- and post-COVID-19 human sociability

Human sociability is a fact of common experience. Since prehistoric times, the social has been a characteristic of human life that implied union and coexistence in order to survive. There is much evidence of the fact that human beings live and coexist in society, but what is it that...

Javier Eizaguirre -- Sailing the seas of trust

"Good sailors are forged in rough waters not in dry harbour..." "87% of employees are disengaged" (Workforce of 2020 by Oxford Economics) Other sources put this figure even higher... In Europe and Spain it is close to 90% and 93% respectively" (State of the Global Workplace by...

Digitally Native Brands

In recent years we have seen numerous examples of digitally native vertical brands: digitally native brands which are born, live, and grow on the internet, with a business model of lower risk, greater ease of launching and enhanced with proposals that engage digital consumers. These are brands such as Allbirds...

José Antonio R. Piedrabuena -- Eggs as a key element in our diet

A healthy diet helps protect against malnutrition and non-communicable diseases such as diabetes, heart disease, stroke and cancer, among others. Healthy eating habits should begin in the first years of life, with a correct consumption of fruit, vegetables, cereals, tubers, nuts and dried fruits, etc., being necessary.

Candela Gómez -- Instagram wins the game

Today, due to digital transformation, social networks have become more than just a means of communication. They have evolved in such a way that they not only influence social or personal relationships, but also the way we do business. We can measure engagement in a way that is...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.