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Beauty and Lifestyle Communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in the newest video from Proa Comunicación how media has evolved and the role of journalists during the eruption of these new technologies. Additionally, she explains which is her preferred channel of communication.

Presence and Cosmetics

When I started coaching 15 years ago in Spain, the problem was that no one knew what coaching was. They not only did not know what it was but the did not know how to pronounce the Anglo-Saxon word with its origin from sports. Now the problem that I have...

Ángela Jordana -- "The WHO definition of health is a utopia".

"Suicidal thoughts have increased between 12.5 and 14% in young people" Ángela Jordana is a specialist in Health Literacy and Salutogenesis -a concept developed by the physician and sociologist Aaron Antonovsky in the 1970s-. Creator of the LifeCourse and MOA method, she teaches courses to individuals and organisations seeking to...

Dr. Rafaela Santos: "Resilience is the capacity of human beings to face adversity and become stronger".

At the beginning of February, Proa Comunicación attended the presentation of the book 'Mis Raíces. Family, engine of resilience', a work by Dr. Rafaela Santos, a psychiatrist with a doctorate in Nerudoscience. "Resilience is the capacity of human beings to face adversity and become stronger," she said in reference to the...

Daniel Ferrer -- "There are many ways to apply Artificial Intelligence to communication".

Daniel Ferrer, founder and non-executive chairman of New Horizon Technologies, talks to Antonio G. Villanueva, senior consultant at PROA, about his company's new Artificial Intelligence projects and how this technology can help communication. This video can be played whenever this company is mentioned....

Meet the speakers of the PROA Communication Observatory: War and Peace in the Global Marketplace

The international arena continues to be marked by war and geostrategic tensions, with their multiple impacts on the economy, institutional functioning, corporate diplomacy and legal security. The military industry, as well as the technology and security sectors, are taking on a new role in the priorities of the international...

Dr. José Antonio Rodríguez Piedrabuena -- Interview with Miguel Ángel Poblete, PhD in volcanic geomorphology

Dr. Rodríguez Piedrabuena interviews Miguel Ángel Poblete, PhD in volcanic geomorphology and professor at the University of Oviedo, about the current volcanic situation. Through an analysis of the eruption of La Palma and the volcanism of Campo de Calatrava, Poblete explains the importance of the geography of the volcanic...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.