Beauty and Lifestyle Communication

Security is generally thought to be only physical, and in some cases logical if it affects programs or technology. But people are always the ultimate......

La tarea de la comunicación en los procesos de fusiones y adquisiciones es exigente. No es raro que estos proyectos fracasen debido a una comunicación insuficiente o mal preparada. Cualquiera que desee tener una influencia significativa en las perspectivas de éxito de la fusión necesita una estrategia de comunicación bien...

PROA, consultoría de comunicación y de gestión de la reputación, incorpora a José Ramón Magarzo como senior advisor. Cuenta con una dilatada experiencia de más de 40 años en el sector de la consultoría y colaborará con PROA aportando a los clientes y a la firma su conocimiento y experiencia...

Manfred Spitzer, German professor, director of the Department of Psychiatry at the University Hospital of Ulm and the Center for Transfer of Neurosciences and Learning, argues that digital media (computers, tablets and smartphones) «do not increase academic learning capacity, but rather the opposite.» In his opinion, they can have a...

Communicating the brand purpose contributes more than ever to a company’s reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager. 

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The Institute of Graduate Studies in Business (IESE) recently presented a report on the expectations regarding the youth employability, based on a survey of 53 large companies operating in Spain. The study compiled employers’ opinions on whether the current educational system effectively prepares future workers to build a professional profile...