News

"Media companies have to facilitate dialogue".

Casimiro García Abadillo, editor of El Independiente, discusses the current situation of journalism and the journalistic profession, and reviews the evolution of the press as a mechanism of power. On the other hand, he also offers his views on the paywall as the future of the digital press and highlights the link between social media and journalism. Finally, he gives his opinion on the role of communication consultancies and their relationship with the media: "communication companies have to facilitate dialogue".

What we are

Consider that the moral rubbish that floods us (for example, on television) is affecting our genes and we do not defend ourselves from the moment that those who break with their programmes, a structure of millennia, who get away with it, having the lightness that gives the lack of morals,...

Security and Cyber Security

Nobody nowadays understands how our homes could lack doors with locks, considering all of the kinds available, armoured and protected in many cases by an alarm that can be connected to an alarm centre; and if necessary, motion detectors and a thousand other devices that I could go on enumerating.....

Almeida and leadership

The investor and philanthropist Warren Buffett said that "only when the tide goes out do you know who was swimming naked". Well, the tide has suddenly gone out, and how! We do not remember such a low tide; at the time of writing, we have 3,434 dead in Spain and the number of people who have died is...

"Exercise is the best pill".

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobics. Proa Comunicación recovers these unpublished reflections of Dr. Durántez, recorded in July 2019. "Exercise is the best pill", says Dr. Durántez, who explains that "it...

-- Interview with Enrique Arribas, President of the Spanish Marketing Association

Valvanuz Serna Ruiz, managing partner of PROA, interviews Enrique Arribas, president of the Spanish Marketing Association (AMKT) and director of Marketing, Corporate and Brand of the Santander Group. Both reflect on the intangible values of the company -reputation, transparency, authenticity, among others-, the discipline of Marketing and...

The economic and social consequences of the pandemic: facing a calculable recession (II)

In this second article, Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, together with Antonio Rueda, analyses the economic slowdown in Spain and the collapse of the stock market. The state of alarm The economy...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.