"Media companies have to facilitate dialogue".

In these days of confinement I have been reading the book Crisis Economics written by Nouriel Roubini and Stephen Mihm in 2010. Roubini analyses in detail the most relevant economic crises experienced in our recent history since the 19th century and the economic policies applied to contain them. Although...

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the drugs and addictions that lead human beings away from their genetic programming in the second video of five made for PROA Comunicación "Our genetic programming seeks simple, natural pleasures, nothing to do with what we are...

Discouragement sets in when we see that not only are we the developed country with the highest number of deaths per inhabitant due to Covid-19, with the highest rates of economic destruction, the highest unemployment rate and the biggest stock market crash during 2020, but that at the beginning of...

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobic training. Proa Comunicación recovers these unpublished reflections of Dr. Durántez, recorded in July 2019....

The communication of brand purpose adds more than ever to the reputation of companies. In this context, Jaime Lobera, marketing and communication consultant, explains why he believes that companies that communicate brand purpose have better results in an interview conducted by Pilar Larrea, director...

For almost a whole year, people have been alone in their homes and some, the lucky ones, with their families. As a result of this situation, brands have sought to take advantage of the vacuum for their communication, which is why solidarity is presented as a necessary asset in order to...