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"Media companies have to facilitate dialogue".

Casimiro García Abadillo, editor of El Independiente, discusses the current situation of journalism and the journalistic profession, and reviews the evolution of the press as a mechanism of power. On the other hand, he also offers his views on the paywall as the future of the digital press and highlights the link between social media and journalism. Finally, he gives his opinion on the role of communication consultancies and their relationship with the media: "communication companies have to facilitate dialogue".

The brain and neural networks

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, dissects the brain and neural networks in the third of five videos made for PROA Comunicación. There is currently a crisis of creative solutions, formulas from the last century are being repeated in the political, pedagogical and cultural fields ....

--Jorge Bustos: "Writing well is knowing how to choose verbs. The novice writer becomes obsessed with adjectives".

Jorge Bustos (Madrid, 1982) is the split between the journalist and the writer, the noise of the news and the silence demanded by the craft of writing. He defines himself as "a mixture of Cistercian monk and Wall Street wolf". At the same time as he disembowels the lie and the...

The 2019 Oscars: the Communication and Rectification of an Academy Intoxicated of Itself

Not necessarily everything that entails the Oscars has a cinematographic notion. Success stories, failures, discourses of protest or on injustices are a necessary part of the entire Oscars Gala. Its 91st edition was destined to make history, but it turned its gaze to champion a seemingly obsolete stagnation, although firmly...

Mirian Izquierdo (Woman Forward) -- "Training is key to increase the presence of women in management positions".

Woman Forward is a non-profit institution that creates value in organisations by promoting female talent and gender equality. Mirian Izquierdo, lawyer and economist, is its president. The author of several books on European issues and international trade, as well as on women's leadership, talks to her about the...

José Antonio R. Piedrabuena -- Interview with Beatriz Aranda, PhD in Natural Sciences

Dr. José Antonio Rodríguez Piedrabuena interviews Beatriz Aranda, PhD in Natural Sciences and team leader developing immunotherapies in a biotechnology company in New York, about advanced genetics and future results in cancer research. This VIDEO may be reproduced provided that...

Spanish consumers will change their consumption habits in the new normality

One third of the market is at stake: shift from out-of-home consumption to retailers, shift between channels, brands and products New patterns of food consumption that will mark the transition to the new normality: greater consumption in the home, the search for price and value and the growth of e-commerce...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

"Media companies have to facilitate dialogue".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.