"Media companies have to facilitate dialogue".

When the children of your first classmates start arriving at the company, you may feel some contradictory sentiments. After remeniscing in your pleasant memories of the first professional steps you took, a bell goes off when you realize that those very children you saw years ago cuddled up in cradles,...

The communication of brand purpose is more important than ever for the reputation of companies. In this context, Pilar Larrea, director of communication in mass consumption, explains why it is important and what the purpose of companies should be like in an interview conducted by Jaime Lobera, consultant at...

Carlos Salas, Proa Comunicación's trainer, explains seven reasons to understand why spokepersons' training is important. Proa Comunicación offers a spokepersons' training course for any company's situation. It consists of preparing the spokepersons to manage situations where communications' skills are required.

Dr. José Antonio Rodríguez Piedrabuena, specialist in psychiatry and psychoanalysis, dissects the brain and neural networks in the third video of five made by PROA Comunicación. Currently there is a crisis of creative solutions, repeated formulas of the last century can be found in the political, educational and cultural fields ....

13 April 2020 marked 60 days since the first coronavirus death in Spain. I like to think of it as the beginning of the crisis, as the arrival of a fatality turns any conflict into a crisis. Since then, so many things have happened, at an accelerated speed,...

In these days of confinement I have been reading the book Crisis Economics written by Nouriel Roubini and Stephen Mihm in 2010. Roubini analyses in detail the most relevant economic crises experienced in our recent history since the 19th century and the economic policies applied to contain them. Although...