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-- Conversation with Sergio López-Rivera, Oscar winner

Valvanuz Serna Ruizmanaging partner of PROA, talks with Sergio López-RiveraOscar winner, about the importance of giving birth to the creativity of children who do not find their place. Thus, he pays tribute to the eight-year-old Sergio, who has courageously helped him reach the gold of the cinema.

Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source

Cristina Marcén -- "Communication helps companies to show their purpose".

Cristina Marcén, director of PROA's northern zone, talks to Candela Gómez, junior consultant at PROA, about the importance of communication in social initiatives. Cristina is a co-founder of the Asociación Mujer y Talento, which develops different projects, such as SUMA, which aims to provide support for women's...

José Antonio R. Piedrabuena -- It's the citizens' fault

The Council of the World Health Organization (WTO) has repeatedly mentioned the disappointment and physical and emotional exhaustion of health care workers and warned that September "generates a growing sense of fear and desolation because of the progressive increase in serious cases that threatens to flood our health centers, emergencies and...

José Antonio R. Piedrabuena -- The global problem of having politicians

They create a distrustful and disoriented society that does not know where the truth is because polarization and psychopathic deception have been cultivated and used as their crutch and support. Situated in negligence, authoritarianism or in an ideology that could not be developed within a consensus, a unity, a common...

Lack of love and violence among young people

On the way to maturity, human beings have to go through moments that can lead them to maturity or remain halfway through their development. Stages in which they are particularly influential, such as their stay in the womb, the first two years, pre-adolescence from 9 to 12 years of age, in which they...

Daniel Ferrer -- "There are many ways to apply Artificial Intelligence to communication".

Daniel Ferrer, founder and non-executive chairman of New Horizon Technologies, talks to Antonio G. Villanueva, senior consultant at PROA, about his company's new Artificial Intelligence projects and how this technology can help communication. This video can be played whenever this company is mentioned....

Juan Ramón Corpas-- Synthetic diamond; good, beautiful, cheap - the end of a billion-dollar industry?

In the late 1930s, the world's largest diamond producer, De Beers, launched an advertising campaign in the US linking diamonds to love and marriage. The company created new social norms, according to which a fiancé had to spend two months' salary on a diamond...

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