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-- Conversation with Sergio López-Rivera, Oscar winner

Valvanuz Serna Ruizmanaging partner of PROA, talks with Sergio López-RiveraOscar winner, about the importance of giving birth to the creativity of children who do not find their place. Thus, he pays tribute to the eight-year-old Sergio, who has courageously helped him reach the gold of the cinema.

Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source

Political communication in times of isolation

Information, over-information, but, above all, disinformation are inexhaustible sources of sudden and uncritical reflection. The more abundant it is, in a stage of physical confinement, where disruption is not only social and economic, but also sentimental, opinions flow with the speed of single thinking and with the lack of rigour...

Artificial intelligence, the big revolution for business

All technology experts agree that artificial intelligence is going to be the great lever of business transformation in the coming years. However, they also point out that in the case of Spain, although companies are aware of the value of this revolution, they are still quite cautious...

Drunkenness has consequences

Aimed at politicians who want the votes of young drinkers and are so far enabling them to do so, they should know: Repeated alcohol consumption during adolescence can affect brain function in future generations, which could put their offspring at risk....

We are conservative

All current neuroscientists, such as the Spanish professor of neuroscience in the USA, Joaquín M. Fuster, one of the world's leading authorities on the study of the cerebral cortex, say: "The vast majority of our decisions are unconscious. This means that we are not aware of the reasons for the vast majority....

The "Google tax", a short-term solution

On March 21st, 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (the so-called "Google tax"). In line with the proposed EU Directive, the Council of...

José Antonio R. Piedrabuena -- Why should we consume olive oil?

The fact that people are buying less is not a question of prices, it is a question of a taste for healthy living. It is related to the fact that half of Spaniards do not exercise, are overweight, get little sleep and consume little fruit and vegetables. These deficiencies can be reduced if we use one of the...

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