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-- Conversation with Sergio López-Rivera, Oscar winner

Valvanuz Serna Ruizmanaging partner of PROA, talks with Sergio López-RiveraOscar winner, about the importance of giving birth to the creativity of children who do not find their place. Thus, he pays tribute to the eight-year-old Sergio, who has courageously helped him reach the gold of the cinema.

Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source

The Evil of the Narcissist

Narcissistic personality disorder has some of the following traits: chameleon-like character and verbiage, and a vacuum that is plugged by the cultivation of the image. The narcissist is interested in power, -the rest does not count-, he is amoral, vain, envious, with strategic empathy, demanding of others and extraordinarily tolerant...

Political communication in times of isolation

Information, over-information, but, above all, disinformation are inexhaustible sources of sudden and uncritical reflection. The more abundant it is, in a stage of physical confinement, where disruption is not only social and economic, but also sentimental, opinions flow with the speed of single thinking and with the lack of rigour...

José Antonio Rodríguez Piedrabuena-- Why do we age?

Ageing is a factor mainly due to the dysregulation of the systems intended to prevent, repair and regenerate our body. Since the aim of a geroprotectant is to increase life expectancy, treatment should start before any chronic disease appears and delay the onset of the disease.

Alejandro Navas -- "The human being is a great storyteller and listener".

  We have interviewed Alejandro Navas, PhD in Philosophy and retired professor of Sociology at the University of Navarra. For more than 40 years, some of the great Spanish media firms and executives have passed through his classrooms. Since his retirement -which is not a rest- he shares his...

Cristina García Alonso -- Best to remember Santa Barbara before it thunders

The well-known saying 'We only remember Santa Barbara when it thunders' could be fully applicable to the relationship between companies and communication. It is not uncommon to hear some managers say: "We don't need communication, because we are doing so well" ... Until the results stop going so well....

Not Anything Goes

Imposters who impersonate the identity of other people, politicians who lie continuously without any shame, CEOs, executives and employees who do the unthinkable to maintain their positions at whatever cost and thinking only of their own interests and not of those of their teams and their companies, fake news that...

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