News

-- Conversation with Sergio López-Rivera, Oscar winner

Valvanuz Serna Ruizmanaging partner of PROA, talks with Sergio López-RiveraOscar winner, about the importance of giving birth to the creativity of children who do not find their place. Thus, he pays tribute to the eight-year-old Sergio, who has courageously helped him reach the gold of the cinema.

Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source

Eduardo Rodríguez Rovira -- Disturbing neglect

We have known about it since the beginning of the pandemic, but the data have come out in full force in the media these days and today it is a trending topic. Between January and May of this year, according to mortality data from the National Institute of Statistics, 45,684 people died with Covid-19, the most common...

Roberto Ruiz Ballesteros: "Public opinion has to be fair".

Roberto Ruiz Ballesteros, a journalist specialised in court information and investigation, reflects on the conflicts that are generated in the communication of litigation and the importance that this has to solve sensitive cases: "When someone is immersed in a judicial process, they are in a very sensitive moment. His prestige...

The Emotional Intelligence

In 1959, Professor Juan Rof Carballo wrote books such as Cerebro Interno y Mundo Emocional; Urdimbre Afectiva y Enfermedad and Cerebro Interno y Sociedad. What can you tell me now about Goleman and the rest of the group and the enthusiasm of the uninformed in the face of emotional intelligence?

Dispute communication

Rocío Hidalgo, director of PROA Comunicación in the Valencian Community, details the litigation communication service. Proa Comunicación acts in the event of economic crimes, breaches of competition or data protection regulations, labour or environmental disputes, accidents, human rights and other types of situations that may affect...

The Importance of a Bank's Reputation

Joaquín Maudos, Professor at the University of Valencia and Deputy Director at the Valencian Institute of Economic Research (IVIE), examines the relationship between the bank and the consumer, in an article published by the national economic newspaper EXPANSIÓN. He reveals the worrying fact that no bank sits among the 50...

Corporate financing in times of crisis

At the time of writing, we are in the midst of the worst moments of the COVID-19 pandemic. The government has just decreed the closure of industrial activity until 9 April and the state of alarm implemented at least until 11 April....

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.