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-- Conversation with Sergio López-Rivera, Oscar winner

Valvanuz Serna Ruizmanaging partner of PROA, talks with Sergio López-RiveraOscar winner, about the importance of giving birth to the creativity of children who do not find their place. Thus, he pays tribute to the eight-year-old Sergio, who has courageously helped him reach the gold of the cinema.

Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source

Let's talk about politicians

All living creatures, and even some viruses, live, we live, in groups. We can refer to their individual identity and we may be right. But we all have the experience that, depending on the group we are in, aspects, resources, qualities and even defects are brought into play, which in an individual way are...

Artificial intelligence, the big revolution for business

All technology experts agree that artificial intelligence is going to be the great lever of business transformation in the coming years. However, they also point out that in the case of Spain, although companies are aware of the value of this revolution, they are still quite cautious...

Fernando Matesanz: "Communication is a fundamental aspect of the Madrid VAT Forum".

Fernando Matesanz, Managing Director of Spanish VAT Services, evaluates in this video the results of the Madrid VAT Forum 2020, the second edition of the VAT congress promoted by his office and organised, on this occasion, together with Thomson Reuters. Matesanz, very satisfied with the response of the speakers and...

Communication, a lever for growth in private banking

One of the greatest challenges that we, financial communication professionals, face is how to help reach the business objectives of private banking entities. A challenge that, after more than 20 years managing the reputation of private banking entities, managers, brokers, and insurance companies, has proved possible to achieve. Dual Advantage...

PROA analysis: the debate under scrutiny

The coronavirus and two very different political blocs (left/right) starred yesterday in the debate of the candidates for the Presidency of the Community of Madrid. The debate focused strictly on the political situation in the Community, with hardly any reference to the national political situation. The recent fate of...

Carmen Gómez Menor and Carlos Magro -- PROA project, identity and positioning for relevance 

"It's the communication, stupid!", the Carville strategist who helped lead Bill Clinton to the US presidency in 1992 would say today. The same premise holds true for businesses, leaders or anyone aspiring to leadership in a changing world. Volatility, uncertainty...

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