News

  • Blog
  • 3 September 2020
  • 1 min. reading time

Mirian Izquierdo -- "Women on boards make organisations more transparent".

Mirian IzquierdoThe President of the Woman Forward FoundationIn this interview, she analyses the reasons why the presence of women on boards of directors has not yet reached the 30% recommended by the CNMV's Code of Good Governance for 2020, as well as the contributions that women can make to organisations from the governing bodies, among which she highlights that "they make organisations more transparent and improve corporate governance". Mirian also explains the main obstacles that women face in accessing top decision-making positions and explains the reasons why her foundation has set up the programme Women Joining Boards (WJB), which aims to create value in companies by promoting female leadership.

"Companies can be penalised for mistakes of their employees in competitive activities".

Companies must know that they can be sanctioned for any prohibited activity that their employees perform with regards to competition and that fines can be up to 10% of their sales figures of the previous year. That was the resounding message that Amadeo Petitbò, former spokesperson and president of the...

  • Blog
  • 1 min. reading time

The Challenges facing Sponsorship amid the Digital Transformation

Sponsorship, like the other Marketing-Mix tools, also faces some powerful challenges in the face of the digital transformation which we are immersed in. Because of the great changes that we are experiencing in terms of how we communicate and stay informed about sporting events, sponsorship may be at a difficult...

  • Blog
  • 3 min. reading time

The economic and social consequences of the pandemic: facing a calculable recession (I)

Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, sets out his vision of the effects of the coronavirus on world economies, in a series of three articles which we summarise below for the Blog de...

  • Blog
  • 3 min. reading time

AI, a great revolution for businesses

Technology experts are convinced that artificial intelligence will be the most important lever for business transformation in the coming years. Nevertheless, they also point out that, in the Spanish case, despite companies being aware of the value of this revolution, they are still quite cautious about implementing this technology in their...

  • Blog
  • 1 min. reading time

AIG - All Blacks Rugby sponsorship: an example of a success story

Recently it was announced that the sponsorship of AIG, the world leader in the insurance world, with the All Blacks, the best known and most emblematic team in the world of Rugby, was not going to be renewed. This news has caused a lot of impact as it is one of the...

  • Blog
  • 5 min. reading time

Lack of love and violence among young people

On the way to maturity, human beings have to go through moments that can lead them to maturity or remain halfway through their development. Stages in which they are particularly influential, such as their stay in the womb, the first two years, pre-adolescence from 9 to 12 years of age, in which they...

  • Blog
  • 3 min. reading time

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