News

-- Ontier

TO POSITION A LEADING LAW FIRM IN CREATIVE SOLUTIONS

Service Audiovisual Communication

Sector Professional Services

Managers Lucía Casanueva, Valvanuz Serna, Ben Kendall, Álvaro Ramos

Challenge

Ontier, an international law firm with operations in 14 countries, wanted a corporate video capable of conveying its personality and essence. The lawyers at Ontier love a challenge, get very involved in their projects and devote their extensive legal training to the design and implementation of creative and imaginative solutions aimed at achieving their clients' goals.

The Audiovisual Services Department of Proa Comunicación, led by its Creative Director, Ben Kendall, was responsible for the project's entire conceptualisation and execution process.

The main challenge for PROA was to reflect what Ontier represents through the audiovisual medium; a law firm that offers everything its client is looking for: a legal partner for their business that will take on their problems as its own, that will look for creative solutions, that operates in 14 countries and that is always very approachable.

Solution

Following a process of immersion in the client's environment, we suggested highlighting the human potential at the firm and underlining the creativity of its professionals. What we produced was heavily focused on the firm's lawyers and used resources from the offices themselves to humanise the result and personalise it with Ontier employees.

The video was presented at the firm's annual meeting of partners and seven different versions were made for each one of the countries where the firm has a presence.

Results

The original video was targeted at Spain, but its impact was so positive that the client decided to create several versions for each of the countries where it has a presence. PROA was asked to assist again in this process in order to resume filming and produce new audiovisual material. The video boosted internal cohesion at the firm, as well as Ontier's external position as a creative legal firm when compared with large traditional firms.

The Vanity Fair breakfast with Iñaki Gabilondo

Last Wednesday, June 13th, Vanity Fair, advised by Proa Comunicación, celebrated a #VF Breakfast at the Orfila Hotel with Iñaki Gabilondo and the Director of Vanity Fair, Alberto Moreno. The occasion celebrated the presentation of the II INTERNATIONAL VANITY FAIR JOURNALISM AWARD to the prestigious journalist. During breakfast, a tribute...

"Spain leads in reputation management, measurement and know-how".

Reputation and trust are currently the most valuable assets of companies. Intangibles already account for more than 85% of the value of companies in the S&P 500. We talk to Ángel Alloza, CEO of Corporate Excellence, about the value of reputation and the purpose of companies. In addition,...

2019, the year of legal innovation

It is clear to no one that 2018 has been, from a legal point of view, a real revolution in matters such as privacy. After a year of talking about the new European Data Protection Regulation, on 25 May it became fully applicable, and with it, a major change...

Venezuela in eight days

The conflict in Venezuela will not be solved in eight days, although Pedro Sánchez has asked for this deadline to call elections, leading the weak common position of the European Union, which also demands a choice between a legitimate electoral process or European recognition of Guaidó. But the conflict...

Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...

The PROA Observatory with Ana Pastor, published in ABC and ¡Hola!

The participation of Ana Pastor, Vice-President of the Congress of Deputies and spokesperson of the PP in the Commission for Reconstruction, in the PROA Observatory held on 23 July, has been published in ABC and in the magazine ¡HOLA!

...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.