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"We are the ideal supplier for subsidiaries of multinationals and medium-sized Spanish companies".

At PROA we are very aware of our DNA as a boutique company.. After eleven years closely advising national and international clients, our managers, Valvanuz Serna-Ruíz and Lucía Casanueva reaffirm the importance of a personalised and high quality service as a hallmark of identity, in an interview for Dircomfidential.

To read the full interview, click here click here.

Pablo de Villota writes in El Confidencial about the return of tobacco companies to Formula 1.

The director of the Sports & Entertainment Area of Proa Comunicación, Pablo de Villota, writes an article in El Confidencial about how and why tobacco companies have returned to Formula 1. De Villota explains how tobacco brands are taking advantage of certain loopholes in the law to sneak into the Formula 1...

Proa Comunicación Designs the Marqués del Atrio Group's New Website

The Marqués del Atrio Group has trusted in Proa Comunicación for the design of their new website, which they are aiming to adapt to the most current and avant-garde trends in the market, and, at the same time, get closer to their community within the digital ecosystem. The Marqés del...

Jordi Sevilla: "In Spain the idea of the general interest has been lost".

The Chairman of Red Eléctrica de España and former Minister of Public Administrations, Jordi Sevilla, reviewed the 'Spain's current moment' at the Proa Communication Observatory held on Tuesday 5 February at Deusto Business School. "In Spain, the idea of the general interest has been lost", he lamented. This concern and...

Roberto Ruiz Ballesteros -- Villarejo's post-truth

On 20 October, the retired policeman under investigation in the Tandem case, José Villarejo, once again made a mess of things from the pulpit that the MPs gave him in Congress. He claimed in the framework of the investigation commission of the Kitchen case that Spanish spies secretly injected hormones into...

Lucía Casanueva -- Crisis communication and the credibility of emergency medicine

PROA's managing partner, Lucía Casanueva, reflects in Confilegal on crisis management from the perspective of strategic communication. In an ever-changing world full of loudspeakers through social networks, crises have become a daily threat for organisations, institutions, companies...

Ice age communication and journalists

I would call him Mister Comapu And no, I am not going to talk about any animal or endangered species. I am talking about what could be a new concept in the field of communication. And let me first clarify that I understand communication in a broad sense. Very broad. And secondly...

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